In its “pursoot” to provide interactive content to their European customers, BMW has partnered with Apple to run a new type of campaign in Europe. Apple launched its iAd for iPad mobile advertising campaign in Europe and BMW’s BMW i wanted to participate. The campaign had BMW i advertisements running on popular iPad applications allowing “clicking customers” to experience a multimedia world around their BMW i vehicles.
 

09 Dove Engages Tweethearts

Iconic beauty company Dove have stepped up their Real Beauty campaign with an interactive twitter feed encouraging men to tweet about the beautiful women in their life. If you’re anywhere near London’s Victoria train station over the next few days (I believe this is going until the 19th of February), check out the huge screen which is displaying a constant stream of Valentines inspired tweets.
 

08 Signature Moves By Nike

Sometimes an idea comes along that combines digital with a little magic that only a brand like Nike could pull off. This experiential area is like nothing I have seen before. Learn how to throw hoops like the pros using the latest in green screen technology. Kids replicated some of Basketballs biggest stars’ signature moves on a real court. The camera then isolated the player and analyzed their performance, step-by-step.
 

07 125 Years Of Refreshing

Can you believe that “the pause that refreshes” is now 125 years old?  Coca-Cola realizes what a feat this is and is working with the Antilop creative firm of Istanbul to create the Coca-Cola future room to celebrate the event.  The future room will be an exposition featured at santralistanbul Galeri 1, a modern arts and cultural complex in Turkey.
 

06 GS+P Alum Announce Availablity

Last week, sweeping layoffs at GS+P left, by some estimates, hundreds jobless. As one commenter noted on our post last week,”Great. This just made the freelance market in SF about a billion times tougher.” No, it probably wasn’t the most sensitive of statements, but it undoubtedly carries a good amount of truth with it. When that many people are let go in a market the size of San Francisco, it’s an uphill battle.
 

05 Fiesta Driven Photos

When Ford Fiesta decided to launch a new campaign, the aim was to draw attention and increase awareness about the new Fiesta. With this in mind, they wanted to create a campaign that would clearly attract customer’s attention towards the USPs, features and improvements of the car in a fun way. For this purpose, they partnered with Blue Hive and launched a new campaign across Europe.
 

04 Spreading Love Via Snail Mail

I think this is the first time CreativeFluff has ever gotten a valentine. Well, I should say that it’s not a valentine for us…we got a note telling us that a Valentine exists for everyone but us. Anyway… Enter the Samsung Galaxy Love Note. Apparently the company is not satisfied Samsunging everyone at the Super Bowl, they want to be in your business on this day filled with love.
 

03 Ideas In The Oven

More and more brands are now listening to their users via social media channels and some are even adapting their brand to what their consumers are saying. Domino’s has recently taken this one step further, by launching the ‘Think Oven’. This is an innovation app that lives on Facebook and rewards users for their ideas. This is all part of the brands initiative to become more relevant and increase loyalty by engaging consumers in its reinvention.
 

02 LinkedIn’s Laptop Challenge

When it comes to social media campaigns, LinkedIn is not the first thing that comes to mind. It’s not that LinkedIn hasn’t done any directed campaigns before, they just don’t do them as often as Facebook for instance. LinkedIn has launched a global campaign with Fujitsu, titled “Profile Pitch“, where users connect with the campaign site via the LinkedIn API.
 

01 Tori 500, Lexus’ Curvy Campaign

Being the Official Automotive Marketing partner of the Sports Illustrated Swimsuit, Lexus has created a multi-faceted campaign for the 2013 GS sedan called Tori 500 – a campaign that showcases an actual racetrack Lexus created in the shape of Sports Illustrated Swimsuit model Tori Praver’s body. “What better way to help introduce the bold new face of Lexus—the all-new GS—than with a bold new campaign featuring a Sports Illustrated Swimsuit model?”
 

Mercedes-Benz created an interactive outdoor event on digital advertising displays in Berlin underground station Friedrichstrasse, which blurred the line between classical outdoor advertising and interactive entertainment. Under the slogan “Key to Viano”, passersby were offered the unprecedented opportunity to control digital advertising displays using their own remote car keys.
 

09 Social Donation Street Party

During the Jewish Holiday of Hanukkah, Latet (Hebrew for “to give”), a humanitarian aid organization, wanted to create a unique fundraising event. In collaboration with Shaker, an app that turns Facebook into a virtual bar, Latet created a one-of-a-kind fundraising event – a street party inside Facebook. Israeli celebs, who received special avatars, held live performances inside the virtual street party.
 

08 Treats To Your Seat

MasterCard isn’t standing by while rivals such as Visa and American Express move forward with their own wallet apps. The credit card company is rolling out the first trial of its QkR mobile application, a mobile payment app that allows people to interact and initiate payments via QR codes, NFC tags and other technologies.
 

07 Peppers, Personalized And Directable

Today The Red Hot Chili Peppers released an interactive music video for the band’s latest single, “Look Around.” My first thought was, “It’s been done before by a number of bands” but how wrong I was. I spent 15 minutes exploring this video which for anyone is a ridiculous time but I could easily spend another 15.
 

06 Sweet Toothed Sustainability

Amercian ice-cream giants Ben & Jerry’s have launched a new competition in a bid to encourage socially responsible entrepreneurs to give back to the environment and community. As part of the competition ‘Join Our Core’, which launched last week (February 1), startups from across Europe are being urged to put their sustainable business ideas forwards for the chance to scoop a €10,000 cash prize.
 

05 Portraits Against Cruel Punishment

According to the Islamic law Sharia, if a woman is accused of infidelity, she is sentenced to death by stoning. The same punishment was given to Sakineh Asthiani, whose story is known the world over. To support amnesty International movement against stoning Euro RSCG created a Facebook application where people create a portrait of Sakineh from an artistic mosaic of stone.
 

04 Recycled Billboard Bags

Chevrolet have found a great way to recycle their billboards in Canada. Rather than just taking down and trashing their outdoor ads, the automaker decided to use the vinyl from the posters, along with recycled seat belts and bicycle inner tubes, to create trendy messenger bags and latptop sleeves. The initiative comes after Chevrolet put up dozens of outdoor ads for the launch of the new Cruze model.
 

03 Cup Of Lovin’

Remember the Starbucks Cup Magic app that was released last year in conjunction with the holiday season? Well it looks like the app has been given an update just in time for one of the most celebrated events worldwide: Valentine’s Day. The app now creates an augmented reality scene when the camera is aimed at the special edition Valentine’s Day-themed cups that will be in use through February 17th.
 

02 Graffiti Showroom

An old building just outside Brussels will be transformed into a Nissan showroom next year. To make people aware of this, creatives Ivo Mertens and Jasper Declercq of advertising agency TBWA\Belgium came up with an impressive street art painting on the 400m2 wall of the building. Street artist Steve Locatelli used 489 spray cans in two weeks to complete the breathtaking piece of art.
 

01 Buddy Up Before Boarding

As expected, KLM Royal Dutch Airlines has launched Meet & Seat, a new service “for meeting interesting passengers on your flight.” If you have a reservation, you can link your Facebook or LinkedIn profile to the flight you’ll be on, in order to see who else is on board, and decide who you want to sit with – long before the flight leaves the ground.

Budweiser has put together some pretty impressive Super Bowl ads over the years; their frogs and penguins from the early 2000s were unforgettable and their Clydesdale commercials of late have been pretty good too. But nothing tops their newest creation, in which they told two recreational hockey teams that they were filming a documentary about rec hockey. Except that they weren’t.
 

09 BMW Plays Its King

The Audi vs. BMW battle has heated up and there have been two extra rounds of sparring. First up, Audi responded to BMW’s ‘Checkmate’ with an ad showing their R8 model. A clever response from Audi in my opinion, with great copy. But once again, for the second time, BMW has outwitted and outsmarted Audi, and I see no response to this.
 

08 Booze Branded Baby Bottles

Created by Italian model and designer Anna Utopia Giordano, Pop Bottles is a tongue-in-cheek art project of kid-themed branded booze bottles topped with rubber baby bottle nipples. The art is both amusing yet shocking considering it features themes such as “Fisher-Price Whiskey” and “Hello Kitty Vodka.” The mature themed Pop Bottle will be part of an art exhibition to raise social awareness.
 

07 Air China’s Asian Ambassadors

Air China’s Facebook marketing campaign is a great example of how to use Facebook for marketing and branding purposes. Air China entered into partnerships with many asian restaurants in Sweden to act as ambassadors. People who visit these resturants were encouraged to check-in and these were displayed on Air China’s Facebook page.
 

06 Pearlfisher Provides Packaging Transparency

Pearlfisher has designed the brand identity and packaging for the you count… range for Waitrose, part of the supermarket’s LOVE life offer. The consultancy has worked with Waitrose on the whole LOVE life range, which launched in June last year, and the you count… work is an extension of that project. The packaging emphasizes that food doesn’t need to be boring, even if you are watching your calorie intake.
 

05 BBDO’s Global High Note

Millions of tweets are sent around the holidays, and this year Belgian agency VVL BBDO decided to bring the wishes together and turn them into a melody. Wanting to start 2012 on a high note, the agency created a campaign to unite people all over the world.  ’Best Tweeshes’ were user generated messages that ended with the hashtag #tweeshes.
 

04 Platforms Bringing New Horizons

More brands are finding their way onto two increasingly popular platforms. Brands are ten a penny on Facebook and Twitter, but with Instagram and Tumblr continuing to welcome more users, brands are broadening their social horizons. Coke, Levi’s, Tiffany & Co and Aldo are all amongst brands that have new projects underway.
 

03 Customer Service By Song

When we last checked in with Norwegian bank DNB (and it’s worth noting here that we’ve checked in with a Norwegian bank), the company was getting international notice for putting an international playboy in an ad. Recently, through agency Try/Apt, the bank tried to bring that same kind of charm to one of the more charmless “touch points” of any corporation–automated customer service.
 

02 Love Is In The Social Air

Heineken is helping ignite romance this Valentine’s Day with the launch of a fun new Facebook application called ‘The Serenade’. Based on the brand’s second global film ‘The Date,’ the new app enables Heineken consumers to send humorous personalized songs to potential partners, inviting them on a date.
 

01 ‘Chronicle’ Takes Flight

When passersby in New York City see people flying around the Statue of Liberty, it’s going to get people talking. And talk they did. As it turns out, the stunt was actually a viral marketing ploy put together by masters of deceptive marketing, Thinkmodo, for the upcoming found footage superhero movie, Chronicle.
 

Wishing your vehicle had a better-integrated entertainment system than the iPad you’re forced to futz with in the backseat? If GM has its way, you may be in luck. The auto manufacturer has joined forces with the Future Lab at Bezalel Academy of Art and Design in Israel to transform boring rear windows into interactive touchscreens.
 

09 Modernizing For Motivation

We’ve recently featured a number of innovations such as Swimtag, which employ technology to motivate and encourage users to exercise more frequently. Now Bally Total Fitness gyms in the US have launched motion-sensing interactive walls that give their customers nutritional and workout tips and advice.
 

08 Cadbury ‘Likes’ Back

One million Facebook fans is a pretty big deal, right? Of the 1,492,134 Facebook pages that social bakers track, only 3672 have over one million fans or 0.2%. However, Facebook recently stated that there are over 30 million active Facebook pages (with more then 30 fans) meaning that the Cadbury page can count itself one of the lucky 0.012%!
 

07 Trends To Keep Top Of Mind

This year, much as in previous years, some brands may be staring into the abyss, while others will do exuberantly well. And while we can’t offer any help to defaulting nations or bankrupt companies, we do believe that there are more opportunities than ever for creative brands and entrepreneurs to deliver on changing consumer needs.
 

06 Window Shopping With Wifi

Soon there will be no reason to walk into a shop and have to deal with humans, cause augmented reality is here to give you that consistent brand experience that a 19 year old gum-chewing, hungover student never could anyway. After downloading the NET-A-PORTER iPhone/iPad app, customers who turn up at stores can activate an Augmented Reality shopping experience by pointing the camera at the various pieces in the window.
 

05 Halfsies Has It Right

Halfsies is a social initiative offering restaurant-goers a choice that provides a healthier meal portion, reduces food waste and supports the fight against hunger. The goal of this fundraising campaign is to kickstart the ‘Eat Less. Give More’ movement in the US. Halfsies turns the simple act of dining out into a charitable giving opportunity.
 

04 Groupon Goes To The Streets

Those familiar with Groupon Inc.’s daily email alerts may be surprised to find the marketing mogul has taken it to the streets, making its services hyperlocal and interactive at kiosks around Chicago. Coupon-savvy customers have already begun to take advantage of Groupon’s physical manifestation by accessing Groupon accounts at one of six kiosks at Navy Pier.
 

03 Braille Buns For The Blind

South African fast food chain, Wimpy, wanted to let visually impaired people know that they offered braille menus in all of their restaurants. To spread the word they built braille burgers that blind people could actually read. With the help of skilled chefs they took sesame seeds and meticulously placed them on burger buns so that the seeds formed braille.
 

02 Tropicana Cheers Up Londoners

Tropicana and its Brighter Mornings campaign continued to cheer up Londoners. Yesterday at 6:00AM in Trafalgar Square, Londoners had an opportunity to see a man made sun. The sun installation stayed until around 7:30PM and gave the citizens of London an extra three hours of daylight. The man made sun was quite big actually: It was 30,000 times bigger than a football and really heavy, around 2,500kg.
 

01 The Ultimate Bulletin Board

Pinterest, the virtual pin board at the crossroads of social and style, has burgeoned into a marketplace for consumer brands, offering a visual and demonstrable platform for engagement. A wide range of major brands are using Pinterest to engage fans through social curation and as an online focus group to see what clicks with consumers.
 

Jeep Poland launched Jeep-in, a geo location game, which turned Poland into a big treasure map. To play it people had to go off-road. Every player received a map with the exact location of the awards. To win one had to find the point, go there and Jeep-in (check-in). The awards were put in the most remote and hard to get places in Poland. The player who at the end had the highest number of points won a Jeep Grand Cherokee.
 

09 The Buddy Stamp

We have previously seen multiple examples of QR codes being used by Indian brands in their campaigns. Adding to that list is Delhi-based club Turquoise Cottage which implemented a campaign through digital agency, Webchutney, to use QR Codes as admittance stamps on Christmas Eve. What’s different about this campaign though, is that the implementation has been made in a way not just to reinforce the brand but to make it actually useful for the target audience.
 

08 Volkswagen Rules The Wall

Volkswagen’s new super-compact car sets the standards for accommodation in the class and production is anticipated to start in 2013. The Volkswagen Up campaign is just one of the many creative marketing initiatives the auto brand has embarked on over the last several months on sites whose location, visibility and hearing are particularly strategic. In Paris or Ile de France, Cannes or Marseille.
 

07 QRawr Encourages Coding Creatively

We’ve seen QR codes being used to convey playful messages before when we covered Qkies cookies. Now San Diego-based QRawr is giving users the ability to transform any physical object into a Facebook-style digital wall, with QR code stickers linking to the users’ own photos, videos or text. QRawr hope their stickers, printed with unique QR codes, will turn real-world items into online conversations.
 

06 Scratch & Sniff On The Rise

Don’t pretend you haven’t done it. We have all, at one point or another, pulled off that scented strip in our favorite magazine to take a little whiff of the latest perfume. Perhaps you have even tried rubbing the paper on your wrist to transfer some of the fragrance. Don’t worry there is nothing to be ashamed of, we have found some of our favorite fragrances that way and if you ask us it was a truly ingenious step in perfume advertising back in the ’80s when scented ads first came onto the market.
 

05 Music Makes Its Way Onto Facebook

During the f8 conference last year, Facebook promised more meaningful interactions with your friends with the announcement of its “Open Graph” initiative. We’re starting to see more of that interaction pop up in the ticker on the right hand side of the site. One of the best ticker notifications is seeing what your friends are listening to on services like Rdio and Spotify.
 

04 The Ultimate Measure Of Activity

While the large majority of athletic gear is segmented for each specific sports market, Nike announced a product Thursday that sweeps across the entire sporting landscape and can be used by any athlete at any level: the Nike+ FuelBand, a rubber bracelet worn on the wrist during exercise and sports activities to measure “steps, calories, time & Fuel metric (currency measured by oxygen kinetics).”
 

03 Ready To Race A Beemer?

Over eight nights in major cities across South Africa, interactive agency iLogic created large projections of race tracks to promote the BMW 1 Series. Passersby could sign up with promoters to race BMWs on projected screens by logging into Facebook on a tablet. People could then use the tablet as the steering wheel for the car that was projected onto the race track. Each person’s race results were posted to their Facebook Wall.
 

02 Daffy’s Drives Traffic With Drama

Daffy’s, a high end fashion store recently opened up in Times Square and wanted to promote their opening “Up to 80% Off” sale. With the objective of attracting attention in perhaps the most heavily advertised location in the world, Daffy’s introduced an old-school Peep Show to illustrate to passers-by what 80% off actually looks like.
 

01 Fans Play With Fire

Fans of the Benelux MINI Facebook page have the opportunity to both play with fire and win a new car thanks to the ‘Fan the Flame‘ contest. A Mini Countryman has been placed on a ramp in the parking lot at the European Auto Show in Brussels. The car is held only in place on the ramp by a thick hemp rope. Facebook fans can take their turns remotely flashing a flame from an Arduino-controlled burner placed under the rope. The fan whose flame finally burns through the rope wins the car.
 

To promote laundry detergent Tide in the United Arab Emirates, advertising agency Leo Burnettt Dubai created a reusable grocery shopping bag. The Tide ‘Smart Bag’ resembles a ruled notepad on its exterior and comes with a marker. Users can write their grocery lists directly on the outside of the bag using a marker, wash off the list with Tide detergent, and reuse the bag for new list of reminders.
 

09 Toyota’s Taking Requests

Toyota UK has launched a Facebook app challenging fans to leave a 140 character rant about the things that have been getting under their skin as of late. The idea follows on from their televised ad with animated rapper Gadget and the brand will pick the best entries during a 72-hour social extravaganza, whilst those lucky enough to be picked will have their beef turned into a personalised music video and rap.
 

08 Anti-Drug Authority’s Tragic Timeline

When Facebook’s Timeline feature started rolling out worldwide, it was inevitable that we’d see people playing with the format creatively. The first example we’ve seen is this anti-drugs campaign promoting the Israel Anti-Drug Authority. Using the Timeline of a fictional ‘Adam Barak’, this campaign compares photos of a year with drugs versus a year without.
 

07 Bloggers Benefiting Brands

There’s more anecdotal evidence this week of large companies getting increasingly engaged with ‘social media’ marketing initiatives, but are they picking the right people to engage with? Auto journalist, Jack Barath for The Truth About Cars (TTAC) rails at the appearance of social media influencers in his sector, and in this case, at this week’s North American International Auto Show in Detroit.
 

06 Diet Coke’s Calling On Ladies

Diet Coke is launching a new Diet Coke puppets campaign called ’Love It Light’ that will feature across TV, VOD, cinema, out of home and print. The campaign will include a series of new TV commercials which bring to life the brand’s light-hearted attitude, kick starting with, ‘There’s One Left’ starring the confident Diet Coke puppets who bring fun, style and passion to everyday moments.
 

05 Touch Triggered Tiguan

Here is a neat iAd from Volkswagen which ran in the Auto Esporte tablet magazine recently. Created for the Tiguan, the iAd showcases the Park Assist II feature that is now available, even off road. The iAd challenges readers to place their finders on the target spots which triggers the Volkswagen Tiguan to “self park” hands free right between your fingers.
 

04 Hunt And Help With Fabergé

Russian jeweler Fabergé is tugging on consumers’ heartstrings through a new Easter-focused charity event that will benefit neglected children in London and the endangered Asian elephant. Fabergé is hosting the world’s largest Easter Egg Hunt featuring the brand’s signature egg design next month in London.
 

03 Mercedes Makes Friends With Facebook

Late last year, the feds recommended states ban use of mobile devices all together for those operating vehicles. But as in-car technology continues to advance, systems that could be perceived as an added distraction for drivers have continued to emerge. OnStar announced last year it would be demonstrating new technology that would incorporate in-car video streaming and chat. Now, Mercedes-Benz is making friends with Facebook to allow for en route status updates and other functions.
 

02 Vacuuming Goes Viral

Now, I knew there was some serious smoke and mirrors going on in the fashion game. However, I never thought models would go this far to keep themselves looking trim. Well, at least that is according to vacuum cleaner manufacturers LG’s latest ad. In fact, it uses the power of their latest model to demonstrate how in their opinion models achieve their ‘perfect’ size 6 shape.
 

01 Travel Takes Two

Here’s an interesting promotional mechanic from Scandinavian Airlines that requires two people (couple up to buckle up!) to work together to access special travel deals offered by the airline. Given the continued proliferation of smart-phones and the increasingly important role they play in our lives it makes perfect sense to use multiple devices in a convergent way.
 

IKEA UK hosted a sleepover at its Essex store. Out of 100,000 people who joined the Facebook group ‘I wanna have a sleepover in IKEA,’ 100 winners were granted their wish and allowed to spend the night inside the signature furniture warehouse. Guests had to wear pajamas, and were given goodie bags that contained eye masks, midnight snacks, towels, slippers and such.
 

09 Heineken Heightens Approachability

Heineken thought of a new way to make people interact more easily in music festivals. They created U-codes – personalised QR codes – at the Heineken Open’er Music Festival. People could print their personal statement on a QR code and wear it so others could scan it and read it. A clever way to interact and connect with complete strangers. The success was imminent.
 

08 Social Snow Riding By EpicMix

Snow riders can be a bragging bunch. They’re known for sharing harrowing stories of “epic” powder days and graceful maneuvers through vertical fields of moguls, boasting more days annually on the mountain than off. So, Vail Resorts, which owns and operates six ski resorts in the western United States, set out to produce verifiable documentation of riders’ achievements.
 

07 Cardboard Constructed Pop-Up Promo

South Korean architect/designers, Urbantainer, have a history of using unexpected objects to craft new and innovative spaces; and their latest work follows suit emphatically. Transforming a shipping container into a giant cardboard box – that recently sat outside Seoul’s Myeongdong Theatre – the studio created a unique showcase for the mobile app services of South Korean search engine, Naver.
 

06 Veuve Clicquot’s Celebratory Community

Veuve Clicquot’s new community platform, called (wistfully, enticingly) Wish You Were Here, is an invitation to share inspiring moments that celebrate the spirit and lifestyle of the brand through photos and videos — and virtually hobnob with the beautiful people and party-hopping jetsetters who embody the brand.
 

05 Set Apart By Subtle Sophistication

Identity and packaging redesign for a line of all-natural, carbonated fruit juice beverages. A bold and refreshing drink without the typical added sugars and other junk, the design neatly tells the whole story: bubbles and fruit are all you need.
 

04 Heinz’s Simple And Saucy Statement

Very simple execution, and I find it quite humerous. I like it when brands have a little play with their own products and make a little fun of themselves – a good example of this is Marmite. Obviously, garlic sauce gives you bad breath!
 

03 Exercise Generated Exploration

We’re super excited to present the very first BitGym product – Virtual Active! With Virtual Active you will experience exotic trail runs from all over the world. Explore 10 locations including the Swiss Alps, Venice and the Grand Canyon all without leaving the confort of your home or gym. Instead of grinding out your next workout, explore some of the most beautiful locations on earth.
 

02 Axe’s Collaborative Comedic Approach

Axe is making a graphic novel called ‘Axe Anarchy’ and they want your help. The graphic novel is about two experimental fragrances that are unleashed on the world and the chaos that ensues. But what happens next is up to you! They’re reaching out to fans on Facebook, Twitter and YouTube to help them write the story.
 

01 Star Wars Mobs Times Square

Star Wars enthusiasts already know that Star Wars: The Old Republic, also dubbed as TOR was officially launched a few days ago. But what if the battle was fought in New York City – Times Square to be more precise? Would you happen to have with you a lightsaber to face your opponents? It looks like Jedis and Sith Lords are among us, and they look like plain civilians, just check the video below!
 

Chevrolet re-created the old school Claw Game last week at the Roosevelt Hotel on Hollywood Boulevard with an interactive, 3D projection mapped, billboard version of the classic arcade game. Passers-by were able to play the game using a giant joystick that looked like a gear shift in a Chevrolet car to direct the Giant Claw.
 

09 Jell-O Says No-No To Kids

What does Jell-O know about marketing? A lot! Using strategically placed marketing machines with age recognition technology, Kraft (the creators of the Jell-O brand) makes a brilliant move for Jell-O’s new adult intended line of flavors called ‘Temptations.”
 

08 Lacta’s Wrap App

In Greece Lacta chocolate bar wrappers have been used for decades by smitten men and women to share love messages. Lovers simply wrote their message on the wrapper and passed it on until a recent packaging change meant the traditional paper wrapper become plastic.
 

07 The New Consumer Christmas

Beyond Black Friday, Cyber Monday, and the days just before and after Christmas, there are plenty of opportunities for retailers to cash in — even in a sluggish economy. With consumer confidence on the rise and deals just about everywhere you look, more people increased their holiday spending, but the biggest gift yet may be the second Christmas retail brands enjoy in the form of unused gift cards.
 

06 Would You Like Wifi With That?

Now, beverage company Asahi Soft Drinks will be unleashing a vending machine that provides free Wi-Fi to the Japanese masses. Not only will the vending machines vend drinks, but it will also provide free Wi-Fi, without requiring people to purchase said vended drinks, and will also allow multiple devices to connect without registration.
 

05 Be The Bud Light Bowl Rep

Bud Light is returning to the Super Bowl in February for the third annual Bud Light Hotel, a complete rebranding of a downtown Indianapolis hotel that will host the best parties, concerts and events leading up to Super Bowl XLVI. For it, the brand is launching an exclusive job offer among Bud Light Facebook fans.
 

04 Facebook Adds Ads

Facebook will feature its Sponsored Story ads in users’ News Feeds per January 2012. This will greatly increase brand presence in Facebook. Mark and the rest of his gang did not meet their 2011 revenue targets and will have to show new revenues before Facebook’s expected IPO.
 

03 YouTube Scores By Slamming

What’s cuter, a laughing baby or a talking dog? Well, thanks to a joint effort by the folks at YouTube and Google Research, this vexing brainteaser can now be answered with absolute sort of certainty. In a blog post today, YouTube announced “YouTube Slam,” a new feature on the video site that pits one clip against another and lets viewers decide which is tops.
 

02 Hyundai Races In Times Square

Hyundai Motor Company launched an interactive racing game in Times Square on Christmas called “Hyundai Race” that allows onlookers to race a Veloster hatchback on the giant video billboard in front of hundreds of people through a downloadable iPhone app.
 

01 Kleenex Cares Campaign

I recently received an email from Michal Hanan from the firm Smoyz. They are an Israeli creative advertising agency that works with brands like Kleenex and Evian. He wanted to clue me in on their recent Facebook and Direct Mail campaign for Kleenex. The campaign uses the Facebook platform to find sick people and then sent the Facebook users Kleenex care packages in the mail.

Heineken is perhaps one of the best brands in the world when it comes to harnessing the power of social media and promoting themselves. After a long range of imaginative campaigns including a beer keg campaign, the company has now struck a global partnership with Facebook, see them collaborate with the social network for their latest campaigns.
 

09 Ice Breaking Boundaries

The Monkeys created a campaign in response to a guy named Paul Pichugin’s Facebook page. It was called ‘Get Ice Break to WA’. So the agency sent him a delivery, with a catch. A bottle of Ice Break would be put on the truck for every like on the Ice Break Facebook page.
 

08 Audio Hell For Audio Heaven

How bad do you want a Geneva Sound System for Christmas? To get to audio heaven you have to go through audio hell. Depending on how long you can stand to listen to “Jingle Bells” on repeat, the lower the price gets on Sound Systems from Geneva Labs at Pause Home Entertainment.
 

07 Mobile App Mimics Wii

Coca-Cola has created an app to go with their TV commercial in Hong Kong. The branded app “Chok” turns mobile devices into a Wii-like remote control that the user shakes when a Coke commercial comes on the screen. The app takes the audio signal from the commercial and syncs it to the phone.
 

06 Interact While You Wait In Sydney

The Australian beer brand Coopers, aims to achieve more interactivity with their consumers. Even this brand has a long tradition that is exactly what makes the Cooper’s branding strategy, this time they have to go digital. With that idea in mind Coopers has presented its interactive billboards in Sydney, created by advertising agency Colman Rasic. I really like this next level kind of advertising.
 

05 Cast A Cover Vote

For the first time in Sports Illustrated‘s 60-year publication history, it is letting fans choose its cover. Beginning at 3 p.m. ET on Friday, fans are invited to visit the sports newsweekly’s Facebook page to help select the cover for the Best Sports Moment of 2011 double-issue, which hits newsstands on Dec. 21.
 

04 Whiskey Denim, Aged To Perfection

Dockers shipped 600 online customers a surprise pair of its new Alpha khakis, packaging the pants in a canister normally used to house a bottle of whiskey. The inspiration for the concept came from the line’s three aged finishes – scraped (simulating one year of wear), dirty (five years) and destroyed (10 years) – which are played up through the whiskey metaphor.
 

03 Starbucks Sustainability Stores

Starbucks is ending the year on a high note: it’s expanding in China, booming on mobile, and making good on its sustainability promise with a recycled design experiment. The company’s hometown of Seattle will see the brand’s first location made of “up-cycled” building materials.
 

02 Saucy Creative Recruiting

Where do you get the best digital creatives? In competitors agencies. And how do you get in touch with them? During 4 weeks agency Scholz & Friends sent a special QR code pizza to every order from major agencies’ employees. Once scanned the QR code linked to a mobile landing page announcing Scholz & Friends was seeking for digital creatives.
 

01 Catch Nike If You Can

Nike Running got together with ad agency Jung von Matt/Neckar to create a high-tech treasure hunt in the nighttime streets of Vienna. Dubbed “Catch the Flash,” the 90-minute game had participants chasing 50 runners — all wearing the Nike Vapor Flash Jacket — through dark streets and back alleys in order to capture a photograph of the individual runners. The flash would illuminate the reflective material on the jacket and reveal the printed number on the back, which meant the chaser had “caught” that particular runner.

]]> http://gohangten.com/2011/12/16/issue-263/feed/ 0 http://gohangten.com/2011/12/09/issue-262/ http://gohangten.com/2011/12/09/issue-262/#comments Fri, 09 Dec 2011 18:30:55 +0000 admin http://gohangten.com.s139211.gridserver.com/?p=2372 10 Beer Buddy Matchmaking

We’re not sure how we should feel about Heineken’s latest social media initiative, the Heineken BeerFriender Facebook app. Should we feel warmth at the prospect of potential new bromances blossoming between beer lovers everywhere? Should we feel amazed at how the internet once again manages to meet our every need? Should we feel disappointed in the way the internet is once again cheapening human relationships?
 

09 REI Opens The Outdoors In NYC

BBDO Atlanta/Thornberg and Forester’s latest campaign for the opening of the new REI store in SoHo’s historic Puck Building attempts to bring the outdoors to New York. BBDO Atlanta’s integrated cross-media campaign includes a mobile app that allows users to scan an image of any of the campaign’s posters around town, opening up virtual landscapes for exploration, information on the grand opening occurring December 2-4 and allowing users to enter to win a number of prizes.
 

08 Webdoc, Your Social World In One

Among the numerous launches at LeWeb ’11, one particular site to note was social media site Webdoc, a site that has been in beta for months before being officially launched today. Webdoc is a site that allows you to mix different factions of the web to create interactive posts and begin social conversations. The site allows you to create web documents combining all the different social media outlets into one post.
 

07 Max Manvertising

If it was all about manvertising earlier this year, Colenso’s new fully integrated campaign for Pepsi including TV, web, radio, Juice TV promo and even a brand ambassador, is probably closer to boyvertising. While it’s bound to appeal to its target audience, it’s also sure to get the goat of those who don’t like simplistic sexual stereotypes in their advertising.

06 No More Bad Pics By Norte

Office Christmas party time is in full swing again, and those trigger-happy camera folk will be out in full force snapping and sharing photos with total disregard for the consequences. That’s what Norte beer’s Photoblocker is for: when a sensor built into this beer chiller detects a flash, it emits its own flash in order to overexpose any photograph.
 

05 Characterizing Cauliflower

Some may call this branding. Others may call it brilliance. Black Squid Designs in Australia was presented with a brief to design packaging for cauliflower – a vegetable that’s often considered boring and bland. While some people may roll their eyes and resent having to spend time working on this type of work, the team at Black Squid met the brief head on and what came out was awesome.
 

04 Cold Combating Challenges

Nike doesn’t like winter in its new ‘Angry Winter’ campaign created by ad agency W+K and B-Reel Films. To help people fight back the cold season, Nike has launched a dedicated web site on which people can play an online game and help athletes combat the cold as well as win prizes. Nike is promoting its winter gear with help of athletes Alex Morgan, Allyson Felix and Greg Jennings.
 

03 KLM’s Inspirational Interaction

KLM Royal Dutch Airlines has rolled out a new online platform that contains videos, audio and images encouraging visitors to experience KLM products and services. Created by Tribal DDB Amsterdam, the interactive platform gives users an opportunity to get the practical information about KLM’s product and services. Once a visitor to KLM.com searches for information, the platform offers him or her a ‘journey of inspiration’ before departure.
 

02 Branding Blows Up On Twitter

Twitter unveiled a major redesign today which will be rolling out slowly. We’ve covered some of the main aspects already such as the new timeline and discover features, as well as how Twitter is trying to become more mainstreamand accessible. One major change for brands, however, is new brand pages. The two big changes are a new banner just below the profile information that stretches across the page and the ability to pin a tweet at the top of each brand’s stream.
 

01 Believe In A Better World

A lost wallet in a stadium box-office containing a ticket to the next important derby belonging to a fan of the opposite team. Would you give it back? Coca Cola believes in a better world. To prove it they left a wallet on the floor of Benfica’s soccer club Megastore. Inside the wallet they planted a rival club’s ticket and it was just a few days before the match. What do you think happened?

Wieden + Kennedy London’s latest campaign for Honda, titled The Experiment, is an online game that asks players to create a chain reaction on screen by placing a set of pop-up windows in the correct sequence. The campaign is reminiscent of the Honda Cog ad from 2003, where a series of car parts were used to create a giant Rube Goldberg-esque chain reaction, to emphasise the complex engineering inside the Honda Accord.
 

09 Sing-Along Car Songs

Who here is guilty of letting loose and singing like crazy in their car? I am…and in the shower…but we’ll leave that there! Boondoggle Belgium turned this curious human behaviour into a fun Facebook based game to launch the new Renault Clio. A series of videos posted on the page had Clio drivers singing like their lives depended on it with the only catch being the sound had been removed.
 

08 Shopycat, A Social Shopping Solution

Retailing giant Walmart is launching its first-ever social gifting platform tonight, dubbed “Shopycat.” The service, previously in beta, is initially available as a Facebook application where it will also be promoted to the nearly 11 million Facebook users who have “liked” Walmart’s fan page. The app suggests gifts for friends based on their Facebook use.
 

07 Give A Hunt For The Holidays

Question: What gift to give a traveler-friend visiting major US cities… Boston, Chicago, Las Vegas, Los Angeles, Nashville, New Orleans, NYC, Philadelphia, Portland, San Diego, San Francisco, Seattle, or Washington, D.C? Answer: Here’s a rather unique travel gift idea you may want to consider… Urban Games generates original take on city tours that will thrill adults and kids alike.
 

06 Feel-O-Meter Measures City’s Mood

“Fuehlometer” (Feel-o-meter) or “Public Face”, an interactive art installation by Richard Wilhelmer, Julius von Bismarck, and Benjamin Maus, consists of a giant smiley face that shows the mood of the people living in the city. The average emotional value is calculated through the computational analysis of the faces of people passing a camera located in a specific part of the city.
 

05 Murat Paris Collection In Your Hands

It’s normally quite difficult to innovate with print campaigns. More and more brands are using smartphones to bridge this gap, but too often their attempts are only successful if the technology adds something substantial to the ad and isn’t gimmicky. Fashion label Murat Paris has created an interactive ad which makes use of your iPhone to expand their print ads.
 

04 Futuristic Interaction From Audi

Audi chose to explore how digital technology might radically alter and improve safety of future streets. ‘Urban Future’ was a special exhibition at the 2011 edition of Design Miami/ created by Copenhagen-based architect firm BIG-Bjarke Ingels Group. The project is intended to show how streets of the future could communicate with drivers, cyclists and pedestrians.
 

03 ‘Find Red’ For A Canadian Coupe

The five colourful M&M’S spokescandies were looking for their outspoken brother, Red. Canadians had the chance to win a red smart for two coupé by helping with the search in an online promotion called Find Red created by Proximity Canada in 2010. The search began on www.findred.ca, where participants could use a version of the Google Maps Street View API to look for three virtual Toronto locations where Red is hidden.
 

02 Virtual Babies Send Friend Requests

Imagine that you’re sitting at home and thinking of that girl you just started dating. You log onto Facebook and notice a pending friend request. When you click to see who it is, you violently push the mouse away, sit back in your chair, and rub your head in disbelief. The request is from your son—a son you didn’t know you had. That’s exactly the sort of reaction AGE Isobar had in mind when it created “Unexpected babies” for Olla Condoms.
 

01 Red Bull Puts Your Head In The Game

After worldwide buzz was created for the new MINI cabriolet by the first augmented reality print ad, BUZZIN MONKEY is now celebrating a new world premiere with the first browser racing game with facial expression controls: In Red Bull Formula Face, the user controls a racing car using their webcam. Innovative face-tracking technology recognizes facial movement as well as the user’s facial expressions.

As part of last Friday’s Guinness World Records Day, Joe Hill of 3D Joe and Max partnered with Reebok CrossFit to complete the world’s largest and longest 3D street painting ever seen. The artwork measured 1,160.4 meters by 105.6 meters, and was displayed in London’s Canary Wharf. The optical illusion presented here is pretty amazing.
 

09 Domino’s DIY iPad Pizza

It may take more time than calling the restaurant or placing an order online, but Domino’s new iPad app lets you do a little virtual cooking before you make your order. The game is called Pizza Hero, it’s free to download on the App store, and it looks pretty legit. You can play it whether you want to order a pizza or not, and you can even compete against fellow pizza lovers via the Game Center leaderboards.
 

08 Capturing Cascada By Coca-Cola

Cascada means waterfall. But there’s not a drop of H2O falling on visitors to the Cascada exhibit in Quito, Ecuador. The 52-foot-tall installation is part of an interactive sensory experience that leaves viewers surprised that they’re still dry, and, as the idea goes, in dire need of a Coca-Cola.
 

07 Mobile Toy And Joy Donation

eBay unveiled The Give-A-Toy Store in New York and San Francisco – eBay’s latest innovation that makes it easy for shoppers to donate joy – and toys – via their mobile devices. The holiday storefronts benefit Toys for Tots and feature interactive displays of popular toys such as teddy bears and trains that represent donation amounts from $2 to $25.
 

06 Soccer Balls And Skydiving Craft The Code

The World’s Biggest QR Code Made From Footballs (Soccer Balls). Using 2000 footballs, 8 lovely assistants, a plane, 2 skydivers and Betfair mobile, a huge QR code was created for the Ireland v. Estonia game at the Aviva Stadium and then a bet on the game was placed in freefall by the skydivers.
 

05 Macy’s Mobile Turkey Day Tracker

My memories of Thanksgiving as a child includes watching Macy’s Thanksgiving Day Parade. Besides being pretty much the only thing on TV at that time in the morning, I was pretty much forbidden to change the channel when the parade was on TV. As seems to be the case for almost every major event these days, there is a mobile app for it available now for the iPhone and Android smartphones.
 

04 Festive Facebook Fashions By Caribou Coffee

Christmas, a time for festive cheer, presents and terrible sweaters! To celebrate this special time of the year Caribou Coffee has launched a ‘Make A Sweater’ app on Facebook allowing you to dress yourself or your friends in the very best (worst!) in bespoke holiday knitwear! Playing along also helps a good cause as for every virtual sweater created a real one will be donated to someone in need.
 

03 Mickey Mingles In NYC

Disney wouldn’t be the first to install an augmented reality spectacle in a well-traveled public space. And Disney wouldn’t even be the first to do it in Times Square. But just the same, this weekend, the corporation Mickey Mouse built hopped on the A/R bandwagon to celebrate the 83rd birthday of said rodent with a 60-foot digital, interactive billboard.
 

02 Capitalizing On Chicago Cravings

Craving fries? Just follow the golden lights from these billboards in Chicago. Apparently they’re viewable from up to three miles away. Really nice idea although maybe a little irresponsible with light pollution and all. But I guess in Chicago that’s not so much of a concern. It’s too bad the tagline “Best Fries on the Planet” gets lost because I think that’s what makes this more of a concept and not just an interestingly-fabricated billboard.
 

01 Toyota’s Streaming Site To See

While many campaigns attempt to combine different mediums to create something unique, it can be quite rare to see them come together so well. Toyota in Japan has combined three things that nobody would have even thought of combining: paintings, the online world and live streaming, to create what they call the fastest painted website.

Euro RSCG Amsterdam and Perfect Fools have created the world’s first Twitter Race as part of the brand’s Citroën DS5 launch marketing activities. The social media race started November 17 in Amersfoort, Netherlands, offering Twitter users the chance to win a new Citroën DS5 by being the most persuasive tweeters and directing the car drivers to their location — no easy feat in 140 characters.
 

09 Swiss Mountain Social Sensation

When you think about engaging Facebook campaigns, and of all the pages that get the most interaction, you would never guess that one of the best in the world would belong to a small Swiss mountain town. I’ve been covering Facebook campaigns here for over two years, and I can safely say that this is the best one I have ever seen as the creativity and engagement behind it rivals anything an agency could dream up.
 

08 Where Buying Meets Busing

It must be official QR code week as it seems there’s no shortage of brands using these in ever-inventive ways. The latest campaign comes courtesy of HMV and Twentieth Century Fox, who have introduced a campaign in the UK to buy DVDs at bus shelters, via QR code. The campaign uses QR codes printed on ads on bus shelters that lead directly to a mobile app to purchase the DVDs advertised.
 

07 Parking Tickets Wrapped In Wrigley

Pull in to parking garage, grab ticket, stick ticket in mouth until parking spot located. Sound familiar? Getting the taste of ink and paper out of your mouth can prove tricky, but Wrigley’s has found a way to avoid it all together. To promote its line of Extra Professional, the gum company added a layer of mint to parking tickets at a car park in Germany. The results? Minty fresh.
 

06 Audi Magazine Takes To The Track

I love seeing advertising agencies get creative with digital technology. To promote the new Audi magazine app that launched in Brazil, BBDO Brazil created a new Audi iPad advertisement where you unlock the ad by “sliding to unlock” around a driving track. So, rather than simply dragging to the right, users have to drag the button round an Audi racetrack.
 

05 Amnesty’s Activism At Your Fingertips

Clever campaign from Amnesty International Sweden. While swiping, visitors passed by an image of a prison cell with a prisoner inside. The ad prompts “Slide to Unlock”, which when used opens the prison cell and reveals a call to action to join Amnesty International as an activist. On the campaign website, which only works properly on an iPad and iPhone, visitors can download a wallpaper.
 

04 Virgin Companies Celebrate Social Media

Today Virgin group of companies kicks off its social marathon – a global group wide celebration of the power of social media. This is the first time all of the Virgin companies around the world have come together on one day to take part in a global social event. The marathon lasts for 26 hours, where everyone shares their first times – first photo, first check-in, first page liked, first comment and first event.
 

03 Coca-Cola’s Playful Polar Bear Promo

Who knew that a simple snowball fight could win you prizes and help save the polar bear? How is this possible you ask? Well, this month’s Coca-Cola cups will be sporting the design friendly QR codes along with its beloved mascot: the polar bear. Coca-Cola is working together with the World Wildlife Fund for the initiative with the goal of saving the polar bears habitat.
 

02 Lays Livens Up Vending With Potato Payment

Vending machines come in all shapes and sizes these days and the latest one from Lays is a cut above the rest. Launched in Argentina to promote their crisps, the general public are asked to add their own potato into the machine and watch it turn into crisps as they wait. It’s all about emphasizing that their crisps only have three simple ingredients.
 

01 JCP Sends Sentiments With Sound

Department store JC Penney has got into the Christmas spirit with this clever integration of QR codes to spread festive cheer and surprise. A simple innovation on the traditional holiday gift tag, customers are able to attach a personal voice recorded message to a unique QR code which the lucky recipient of the gift can then scan to listen to.

Sony is taking Nathan Drake’s trademark stubbornness to go for what he wants, and running with it. In a new promotional contest for Naughty Dog‘s Uncharted 3: Drake’s Deception, fans are encouraged to reach out and take life by the horns, just like Nate. Players start with a humorous intro video by current PlayStation spokesperson Kevin Butler, in which he explains just how the contest works.
 

09 ‘Be The Artist’ Using A URL

As part of the Nuit Blanche festival in Toronto, Canadian based bank Scotiabank decided to hold an interactive art experience, where people from all over the world could take part. Through either their smartphone or tablet, participants could draw their own paintings and interact with a large 100ft wide LCD screen without having to download or install an app.
 

08 Step Into The World Of National Geographic

As part of their campaign to promote the National Geographic in Hungary, they set up a screen which broadcast quality 3D images where those passing by could interact with the world covered by the National Geographic. Through an AR setup, it allows shoppers to see themselves interact with wild animals, dolphins, dinosaurs, astronauts and experience thunderstorms.
 

07 Microsoft’s Mega Mark In Manhattan

On Monday, Microsoft decided to build a giant 6-story Windows phone in the middle of NYC’s Herald Square. The big Windows phone replica, 150 times the size of the real thing, was a marketing ploy to herald the launch of the company’s new 4G lineup from T-mobile and AT&T which includes the HTC Radar, the Samsung Focus S, the Samsung Focus Flash and the HTC Titan.
 

06 Augmented Reality Revs Up Reading

Parrot Carrot is the main character of a children’s book that is now enhanced with augmented reality. Augmented reality is used in a variety of ways, but this is one way that is pretty awesome. Kids can use the AR app on their phones to see the characters from the book in their surroundings, catch them and find objects that rhyme with them to create new animals.
 

05 Human Generated Giant Hand Performance

200 people form a giant human hand in London’s Covent Garden to visually illustrate Dupuytren’s contracture, a progressive and debilitating hand condition. The performance launched the Dupuytren’s disease: It is in Your Hands campaign encouraging those living with the condition to see their GP. Living with Dupuytren’s contracture? It is in your hands.
 

04 Tweet Driven Knitting By EA Sports

To help launch FIFA ’12 the team at EA Sports have come up with a novel way to reward fans for tweeting about the game…a giant scarf…no sorry, a world record giant scarf! Simply send in a message of support for your club including the hashtag #fifa12scarf, a hashtag for your team, and finally a hastag of the color you want your section to be knitted in, and your tweet could become immortalised on the wollen masterpiece!
 

03 Starbucks Characters Capture The Magic

This Holiday season, Starbucks is launching their first major augmented reality app that aims to bring their red seasonal cups to life for the customer. The Starbucks Cup Magic app launches next Tuesday. Novel and more promotional than useful out of the box, the application uses your smart phone’s camera to point at the company’s red holiday cups as well as 47 other objects around Starbucks retail locations.
 

02 Instant Reward In Exchange For Your Cig

Here’s one of the more innovative ways to speak to smokers. Why not have a machine that rewards people for throwing out their cigarettes? The Quitters Unite Campaign created a talking cigarette eating machine. And this isn’t just a robot that walks around and talks, the machine looks like a vending machine and allows smokers to insert an unused cigarette. When they do, the machine spits out a prize.
 

01 ASICS Mini Marathon Installation

Here’s a great experiential execution from ASICS to coincide with their sponsorship of the ING New York City Marathon. ASICS installed a 60-foot video wall at the Columbus Circle subway station and challenged passersby to race against Ryan Hall, U.S marathon runner. Luckily no injuries were caused as people raced against the video of Ryan, and few people could keep up with his 6ft 10 stride length and 4:46 mile pace.

You’ve probably already seen this. It’s spreading like wildfire. The T-Mobile Real Life Angry Birds campaign ‘soared’ throughout the internet and landed media coverage on hundreds of blogs including this one. People love angry birds. In fact, the game has over 12 million sold and 30 million free downloads.
 

09 Mobilia’s Viral Stacks Up

Mobilia shopping mall in Sweden was having a shortage in parking space so they’ve built a big parking complex. The problem continued because nobody was using the new parking building. That’s why they launched this crazy stunt. In the parking lot, one car was placed on top of another in order to illustrate the parking problems. The story created a big buzz and a lot of free publicity.
 

08 GreenGraffiti Cleans For Clients

City sidewalks are covered with dirt and now some enterprising folks are taking advantage of it, etching advertisements right into the filth at your feet. But is it legal? ABC7 looks into the dirt on reverse graffiti. From a distance, an ad on a San Francisco sidewalk might look like paint or stickers, but a closer look reveals it is actually made of nothing.
 

07 Beetles And Buses Built By Likes

We’ve all been there: Cruising in our VW Beetle, blasting something along the lines of Belle and Sebastian or Rilo Kiley, and thinking, “Gosh, this sure is swell. But, it would be so much more swell if my wheels displayed my Facebook profile to everyone else on the road.” Well, get ready for a gnarly swell, because Dutch agency Achtung! is building the VW Fanwagen, the “most social car ever.”
 

06 A Beauty Filled Media Mix

AlmapBBDO have cleverly mixed mobile and magazine with an interactive print ad for the beauty company O Boticario. The small case is a fine and intelligent way to get more value and interaction out of an otherwise simple print ad. Through O Boticario’s app consumers can get a full beauty-tutorial on how to achieve the magazine look using the brand’s new makeup line.
 

05 MINI Maximizes On Halloween

MINI Canada used Halloween this year as an opportunity to launch a one-size fits all MINI Cooper costume. The makeover, with the words “Even your car is dressing up as something hot. Happy Halloween!”, was taken to the streets of Toronto over Saturday and Sunday in five different locations.
 

04 Build Your Social Portrait With Bell

A great campaign by Bell that looks to position the network as the mobile gateway to social interaction. Using a selection of an individual’s Facebook status updates and tweets, the web application creates what is essentially a wordy self portrait! Bell has taken it one step further with their Social Portrait gallery, a feature that rewards the most popular portraits by using them in Bell’s outdoor advertising campaign!
 

03 See By Sound, A World Refreshed

If you can’t see, is it possible to join the billions of people worldwide who play soccer out on the field of play? Well, the Pepsi Refresh Project just made it possible for a group of young men in Sweden. Launched in 2010 as a public affairs platform, and a social media alternative, the Pepsi Refresh platform’s mission is to donate $20 milion in grants to people and organizations that are making the world a better place.
 

02 Pergo’s Floor Torture Tests

Testing laminate flooring in a lab can be pretty boring. The results are absolutely not appealing to customers. That’s why Pergo Floors tested their product in ‘real life’ situations. A testing area was constructed in Venice Beach, California. In this area, the weirdest ‘real life’ tests they could dream up were performed — allowing people to witness the strength of the product in person.
 

01 Cuckoo For Kellogg’s Crunchy Nut

The assignment was to launch Kellogg’s first new cereal in a decade into one of the most crowded categories in the supermarket. Kellogg Crunchy Nut needed to stand apart from the standard health claims of adult-targeted cereals. To do this, Kellogg targeted a personality instead of a demographic: “taste enthusiasts”– people who don’t wait to enjoy food.

For the launch of the new Jordan Melo M8 shoe Wieden+Kennedy New York came up with a pretty impressive execution in New York City last week – Explosive projections on the water. The result is spectacular. As you can see from the video below, the projection features a three-story-tall dribbling, dunking and walking on water Melo, Jordan-branded helicopter and ultimately a live appearance of Melo himself.
 

09 Starbucks Storefronts Reward Interactive Canadians

Mega coffee chain Starbucks is launching the My Starbucks Rewards program in Canada—specifically in the major cities of Toronto and Vancouver. To launch it, the company has installed interactive storefronts at its highest traffic locations. These interactive storefronts are essentially window displays that encourage user interaction in return for rewards.
 

08 SNR Sets Up Your Racetrack

Toyota is promoting the Toyota FT-86 II Concept car with the Social Network Racer, a Facebook 3D Flash game. Each player is provided with a race track with curves based on their first name, along with tunnels, billboards and other signage with words and images from the user’s Facebook updates. Players can also rack up points to get boosts, race against friends and host races.
 

07 A Melting Message In Madrid

The subject of skin cancer is never an easy one to cover for marketers trying to raise awareness of the horrible disease, but a campaign in Madrid has done so brilliantly. Rather than using the usual tactic of trying to shock people with graphic images or a shocking campaign, they instead used 700 ice sculptures around the city.
 

06 Giant Eagle Soars With Shopkick

Shopkick, the mobile rewards check-in app that allows registered users to earn points for simply walking through a retailer’s doors or scanning bar codes, has signed its first deal to reward shoppers for actually buying selected CPG products at a grocery chain. The partnership with the Giant Eagle Supermarket chain will let Eagle customers who belong to Eagle’s loyalty card program input their account number to get started.
 

05 Darling Delicious Delivers Tryvertising

The market is constantly demanding new products. A number of them prove to be truly successful, and are the cash cows of the future. However in 90% of the cases, new introductions soon disappear from the shelves once again, with all the negative consequences (not only financially but also reputation damage among consumers and trade partners).
 

04 Hail A Cab With NFC By Nokia

Nokia has teamed up with a Taiwan taxi company to allow people to book cabs by touching their mobile phones against NFC-enabled posters. Once users have touched their (NFC-enabled) phones to these posters, they receive a SMS from Taiwan Taxi confirming the order for a cab and an order number that they give to the driver as proof of order.
 

03 Coca-Cola’s Reinventing Vending

This latest partnership allows users with an NFC-enabled Google Android phone to make purchases simply by tapping their phone against the payment device. Coca-Cola is piloting this program with Google on over 200 vending machines. However, this is not their only attempt at re-inventing the vending process, Coca-Cola has also unveiled an interactive vending machine that has a number of digital displays.
 

02 VW Beetle Jumps Off The Page

The launch of the all new Volkswagen Beetle needed to be as fun as the car itself. With all new aggressive styling, a massively upgraded interior, and that same cheeky personality, the advertising needed to literally jump off the page. Funny enough that’s exactly what the auto maker and Red Urban have done.
 

01 Dubstep With Adidas Mega

Adidas’ new line of sneakers, Adidas Originals Mega, have technology-embedded soles that allows its users to record every heel, tap, or step, they take. After recording a mix with their music-making shoes, users can upload and share the tracks, and create their own music and dance mash-ups.

A wearable projection system turns paper, walls, and even skin into an iPad-like touchscreen. OmniTouch employs a depth-sensing camera to track the user’s fingers on everyday surfaces. This allows users to control interactive applications by tapping or dragging their fingers, much as they would on smartphones or tablet computers.
 

09 Movano’s Banner Ad Delivers

Welcome to the stage this great banner from Opel to showcase the utility potential of the new Opel Movano van. The banner literally carries your files across the web to your chosen recipient, and to demonstrate the carrying potential of this van, it allows you to transfer files up to 2GB in size right through the banner!
 

08 Pro Infirmis’ Powerful Public Display

Pro Infirmis is a Swiss organization that helps people with disabilities. For their new Get Closer ad, created by Jung von Matt/Limmat agency, they’ve conducted an experiment that involves a man, Fabian, dressed in a teddy bear costume giving out hugs on the street. Stick around ’til the end for the punchline.
 

07 A Burger With A Side Of TV

McDonald’s will be launching an in-store channel, called, you guessed it, the McDonald’s Channel. It will be a digital network featuring “exclusive original content” aimed at folks who like their fast-food with a side of television. The channel will be rolled out in nearly 800 McDonald’s California locations over the next few months.
 

06 Pepsi’s Platforms Promote The X Factor

Gamification, or the use of game-like mechanics to make non-game apps more fun, is hitting the big time. Pepsi has created a gamified social network around the hit TV show The X Factor, which is Simon Cowell’s new American Idol-style talent show. They’ve created two social media platforms to get people more excited about the show.
 

05 Sonera 4G, All You Need Is Speed

Mobile operator Sonera was the first to open 4G — the world’s fastest mobile connection — in Finland. To promote it, DDB Helsinki created a reaction speed test that was part print, part mobile. Winners of the game were opted in to win a Sonera 4G connection. Seeing more and more of these executions lately.
 

04 Quicker Wait With Qminder App

Waiting in line may soon become a thing of the past thanks to the Qminder app. The Qminder app is a new app that virtually holds your spot in line. The Qminder app comes from Estonia and recently won the Garage48 hackathon event in Tartu, Estonia. The app is designed to work with the iPhone, Android and Nokia handsets.
 

03 Sub-Compact Spurs On A Challenge

The 2012 Chevy Sonic is pumped. And if you can be just as pumped, Chevy just may reward you with your very own Sonic. Chevy’s new sub-compact is starting to roll into showrooms and now they are getting the word out with its “Let’s Do This” ad campaign. The first part of the ad blitz is the one you’ll probably want to pay attention to if you want to win a free Sonic.
 

02 Disparities Decorate The Dollar

As the Occupy Wall Street protests gain steam, their message is being broadcast to more people, via news stories, social media, and word of mouth. Two ad creatives have found a way to occupy a more metaphorical realm, and potentially spread the message of wealth disparity much farther: They’re occupying U.S. currency.
 

01 Virtual Dog Walking With Pedigree

This month, the UK Pedigree Adoption Drive will kick off its biggest ever digital engagement programme to date. They’ll be launching the world’s first ever virtual dog walk, via digital agency Hypernaked, London, part of Australia’s publicly listed Photon Group. This year’s campaign focuses on saving abandoned dogs from their “Last Walk”.

Tesco has joined forces with Blippar to take their ‘Big Price Drop’ campaign to the next level. Customers who download the Blippar app can scan Tesco’s print and outdoor advertising with their smartphones to experience a 3D animated version of the ad. Customers can also download recipe ideas and store locations straight to their phone.
 

09 VW Art To Steal And Share

Omnicom-owned Red Urban is behind this latest project for Volkswagen Canada, which not only promotes the 2012 Jetta GLI, but serves as somewhat of a social experiment as well. Dubbed the “Great Volkswagen Art Heist,” the effort consists of pop-up “performance art” galleries that have sprouted up all over Canada which feature hand-numbered, framed light painting photos created by the light trails of the GLI.
 

08 Mitsubishi Hones In On Normal

Wait. Didn’t we already do the whole rename-the-town-for-marketing-purposes-thing already? Wait, what? Mitsubishi really isn’t renaming Normal, Illinois EVTown? They’re just giving 1,000 electric cars to Mitsubishi residents and outfitting the town with charging stations in an effort to illustrate what an all-electric automotive world would look like on a large scale?
 

07 Learn More Labeling

Australian winery Between Five Bells enjoys having something a little different on their wine labels. As the most important communication tool for the wine, they wanted the label to reveal more about the wine than the average wine label usually does. Between Five Bells approached designer Nicholas Felton to turn data about the wine into an infograph.
 

06 ‘Get Well’ Gift From Heinz

So ketchup king Heinz has thrown up a Pop-Up Fan-Store in Facebook selling personalised cans of Heinz soup to UK Heinz fans. The pop-up store allows Heinz fans (and-only fans) to send personalised ‘get-well’ cans of Heinz soup to friends suffering from post-summer distress disorder.
 

05 Qkies’ Makes Your Message Sweet

Send a message to your loved ones the next time you bake with these QR code cookies by Qkies. The QR code on these clever cookies can be customized to pull up a website, an online business card, a Flickr photo or even a YouTube video when the recipient enters it into a code-reading app.
 

04 Dr Pepper Ten, A Man’s Drink

Dr Pepper may get more (or less) than it bargained for thanks to an ad campaign for it’s new Dr Pepper Ten soft drink that basically tells women to take a hike and find something else to drink. The Dr Pepper Snapple Group, feeling the squeeze from a shrinking soda market, wanted to target male consumers looking for a lower calorie drink, but apparently too manly to consume a girlie diet drink like regular Diet Dr Pepper.
 

03 Walmart’s Local Focus On Facebook

Facebook is linking up with Wal-Mart in a very strategic move into social networking, launching 3,500 new Facebook pages linking up to all the stores in the USA. The pages will each feature an app that allows consumers to find better local deals in their area. It will all feed out of one central Facebook page for the brand and users will be able to find their local store and therefore the best deals by simply adding their zip code.
 

02 Mix Tape Of The Millennium

Once upon a time, the “mix tape” was an overture of intimacy, of sharing, a gesture to show you cared by sending someone your own personal musical playlist as a message. Now, Stupid, a collective of young creatives in the UK, have designed greeting cards with customized artful versions of QR codes that when scanned, lead you to specific playlists on Spotify, making them the mix tapes of the new Millenium.
 

01 Posten Challenges You To Deliver

Swedish Post (Posten) has been running “Sweden’s Safest Hands”, a competition challenging people in Sweden to carry parcels as safely as Swedish Post, using their iPhones. The Safest Hands app, downloaded at iTunes, challenges contestants to deliver the digital parcel intact before anyone else. The contents, valued between 300 and 5000 SEK, were delivered to the winners the very next day.

Forget drive-in movies, ‘cycle-in’ is where it’s at in 2011. Magnificent Revolution’s Cycle-in Cinema combines the moviegoing experience with exercise and green credentials. You rock up on your bike, hook it up to the on-site generator and pedal away to power the projector and watch the film.
 

09 Touch-Screen Tram Stop

If Chicago bus stops can be used to serve up warm soup samples on cold winter days, then why shouldn’t a busy tram stop in Helsinki let passers-by make a reservation at a nearby restaurant? That, indeed, is now the case thanks to an interactive installation by Finnish ad agency HeyDay for local restaurant Ravintola Lämpö.
 

08 Aerial View Advertising

If you’re in need for a rather unique way of advertising your product or company, Philips & Co. has a new proposition that they’re calling “Blue Marble”, and essentially what they will do for you is that they will create a QR code that can be scanned along with whatever pertinent information you would like attached with it.
 

07 Control The Craziness With Virgin’s Volume

This is awesome! Yea, yea, yea. We’ve seen all kinds of YouTube takeover efforts that mess with the standard layout but we like this one from Virgin Radio which, while watching any one of three videos, allows you to turn up the volume and, in turn, turn up the craziness that occurs with the YouTube page layout. And really, that’s it. Simple. Fun. And effective.
 

06 Axe App Elevates Your Game

Fancy yourself as a bit of a lothario? A different date every night? Having trouble keeping up with all the lovely ladies you are seducing? Well Axe wants to help with the release of their new auto Romeo application. Simply add in a few personal details about the ladies in your life and the application sends mysterious and seductive text messages at random.
 

05 Mobile Panhandling Prank

Nice spoof from a guy called Mark aka “Madwhite”. He plays a panhandler who accepts Square, Visa, MasterCard or DiscoverCard transactions. This video is very popular today. The fake panhandler describes here how he came to this idea. The ”I have no cash” excuse isn’t working anymore.
 

04 Chaos Captures State Farm Clients

A truly fantastic ad engages the consumer without over-displaying the product. It’s something that is fun and engaging without being cliché or tacky. Enter the most recent State Farm campaign. You may have seen their recent TV ad, but until you see the new State of Chaos microsite, you “ain’t seen nothing yet.”
 

03 Coca-Cola’s Personalized Packaging

Coca-Cola is putting people’s names on its bottles and cans in Australia as part of its ‘Share a Coke’ campaign in the run-up to Christmas. 150 popular names, from Aarav to Zoe, have been printed on bottles and cans to be sold at retail outlets. Shoppers can get their names printed on a can of Coke for free at one of 18 Westfield Shopping Centres over October and November.
 

02 Fan Filled Video Via Instagram

If you’ve got an iPhone, you’re most likely familiar with Instagram. And if you don’t, you probably wish you could use it. Indie rockers The Vaccines put the popular photo-editing software to good use in their new music festival-themed video for “Wetsuit.” The band asked fans to tag instagram photos of themselves at festivals wtih #vaccinesvideo.
 

01 JELL-O Jiggles To Your Jam

Now I never thought I’d type this sentence: Watch, as a dancing cube of Jello takes over your phone and bounces along to your favorite song. But the future is now, and Kraft has released the world’s first app that lets you play with your food. JELL-O Jiggle-it is a (FREE) universal app, meaning it runs on iPhone, iPad, and iPod touch.

IBM’s THINK Exhibit opened this weekend in New York at Lincoln Center. Featuring live data visualization, a first-of-a-kind immersive film across 40 screens and giant interactive stations, the exhibit explores how we can make the world work better. As part of the exhibit, IBM is piloting a new accessible mobile travel application: AccessMyNYC.
 

09 Make Music With Motion

MPC Digital launched in the US with an Interactive Sound Installation that allowed users to play virtual musical instruments by moving their bodies in front of motion-tracking cameras. The unique musical experience conducted by the audience, was a concept by the agency Mother New York, and was the centerpiece of Kyocera’s activation at Virgin Mobile’s FreeFest, the full day music festival.
 

08 Check-In Clutch Challenge

There is already something so entertaining about checking into Foursquare, the mobile platform that allows you to share your location and collect points, but now the fun can lead to a new Nancy Gonzalez clutch. On Oct.1, Foursquare will team up with Neiman Marcus Fashion Island during their Shoe and Handbag Event for a unique fashion scavenger hunt.
 

07 Banrock Station’s Blooming Billboard

An interactive billboard appeared at Westfield London shopping centre made from 800 wildflowers. Eco Charge created a kinetic energy pump that invited shoppers to interact with Banrock’s communication. The ‘pump it’ game triggered a spray mist watering system that watered the plants and gave the user a sense of feeling good about their participation in nurturing nature.”
 

06 Ecko’s Art Exhibit

American lifestyle clothing brand Ecko Unltd. has launched a Canadian site, ShopEcko.ca, with a mobile graffiti campaign featuring graffiti and street artists 123Klan. The two French street artists have collaborated on Ecko’s upcoming spring 2012 collection, “The Exhibit” and have built momentum at the Under Pressure festival by spray painting an entire delivery truck over the course of the two days.
 

05 Philips Makes You A Morning Person

Odds are, waking up this morning was no easy task. As the northern hemisphere runs full-speed towards winter’s shorter days and longer nights, Philips claims it has technology to make grumpy snooze button-pushers into actual “morning people,” and it’s enlisting the help of its agency, Tribal DDB Amsterdam, to create a social campaign for its experimental “Wake-up Light.”
 

04 The Edible Code, ‘QReo’

The medium is the message. That’s really all you need to know about this junk food marketing. Integrated ad agency RedPepper, which prides itself on communication via “human-centered, highly-spreadable ‘things’,” assembled a group of stoners employees to answer the age-old question: can cookies convey QR codes?
 

03 Bodies Building Tweets

KLM Royal Dutch Airlines, known in the social media arena for putting fans faces on a plane, stalking passengers and giving them gifts, and hosting the world’s first in-flight dance party because of a tweet, has just launched their latest social media campaign. “To show the world KLM’s helpful social media service, we’ve replaced normal Facebook and Twitter typed responses with a living alphabet made up of 140 KLM employees.”
 

02 Dodge’s World Wide World Search

Wieden & Kennedy Portland and Dodge have launched an online/offline cross over campaign to promote the Dodge Journey, a vehicle they are calling a ‘search engine for the real world’. Three Dodge Journeys have been hidden around the United States and whoever is able to find each vehicle first keeps it.
 

01 Choices That Call For A Carlsberg

A classic situation, you and your friend/date decide to go out for a movie, enter the room and are looking for your seat. Carlsberg setup a social experiment in cinemas across Belgium. Some innocent couples entered a cinema and wanted to take their seat, but the room was already almost full with, well, not-so- friendly looking gentlemen. How will they react? Carlsberg. Only two seats left.

Sure, it’s one thing to hit up the vending machine at work to get your Doritos fix, but free gifts? That’s exactly what Nokia’s doing at the Skypark in Glasgow for the city’s Social Media Week with the help of 1000heads. Dubbed the “Nokia Gift Machine,” it allows event attendees to obtain one free gift per day.
 

09 Collaborative Tweeting Means Cheaper Eating

Over the next four weeks, innocent will be giving away veg pot offers and discounts a-plenty. What the discount actually is will be completely in the hands of the consumer: the more people that tweet, the cheaper you eat.
 

08 Facebook For Fantasy Sports Fanatics

Fantasy sports fanatics, you’re in for a treat. Fantasy sports just got a social makeover with the launch of Gamingo’s brand new Social Fantasy Sports engine. Gamingo is putting a social gaming twist, reminiscent of Zynga Poker, on fantasy sports, giving sports fans the opportunity to build their ultimate team and to compete against other gamers for virtual cash.
 

07 Video Game Test Driving With Focus

Ford has come up with an innovative way of boosting their social media presence with an alternative way to test drive the 2012 Ford Focus. Ford has set up an obstacle course to demonstrate the handling ability of the new Focus with drivers. What’s more, the test cars are equipped with telemetry technology, turning the data from the test drive in to a real-life computer game.
 

06 Stylish Starbucks Stains

It used to be that when someone accidentally spilled hot coffee on themselves at a restaurant, they went ahead and sued (with one famously being awarded $2.86 million by a jury, which was later reduced). These days, it appears that Starbucks thinks people would like to actually pay money to appear as if they’ve made a mess of themselves.
 

05 IKEA’s Man Cave

An IKEA store in Australia has come up with an idea to lure in retail-phobic men — it set up a man cave with video games and free hot dogs, where guys can hang out while their wives and girlfriends shop. The space looks like one of the Swedish furniture giant’s living room displays, with sports playing nonstop on flat-screen TVs. It also has a pinball machine and a foosball table.
 

04 Play By Play, Tweet By Tweet

Twitter has become a massive part of our viewing experience and an ever growing trend. This couldn’t be more apparent than in the world of sports where fans commentate on the match or event they’re watching. For this year’s Copa America held in Argentina, Powerade created a campaign, The Power of Football, that showed live infographic for every game played in the tournament.
 

03 Virtual Versa Road Tripping

Nissan launched its new 2012 Nissan Versa sedan with a new interactive social media promotion called – “My Versa Road Trip.” The MyVersaRoadTrip.com website was made live this week with Facebook Connect and will allow users to create their own trips by selecting routes, picking their soundtrack and inviting three Facebook friends to come along.
 

02 Interactive I-Spy With McDonald’s

McDonald’s Australia has launched a new YouTube campaign called “Time To Spy” which is an extension of their latest TVC, and leverages annotations to create an interactive “I Spy” kind of game through multiple videos, and a bunch of levels, as you try to spy their famous characters.
 

01 ‘Hold On’ To The Force

To promote the new Star Wars “The Complete Saga” Blu-ray DVD boxset release that went on sale from Sept 16th in Japan, 20th Century Fox Home Entertainment Japan are running a very cool campaign on Tokyo’s trains. For a period the train’s railings have been transformed into life size lightsabers.

Warner Bros. Pictures Canada created a one of a kind billboard for their new movie, Contagion. The movie company hired biologists to create two enormous petri dishes and treat them with fungi and bacteria. As the fungi and bacteria grew, the words Contagion were formed.
 

09 Buy, Sell And Trade Your City

Do you want to play Monopoly in real life? Well, here’s the solution: Foursquaropoly, a funny and clever idea that combines Foursquare with Monopoly and is available as mobile app. Like in the board game, the players can buy and sell real buildings and collect rent based on the number of check-ins at each property.
 

08 Train Stations Serve Up Smiles

Publicis Israel and e-dologic are back with a new campaign for Prigat, a leading company in the Israeli fruit juice market. This time they have used innovative digital billboards called “Smile Stations” to send real time messages at various train stations. The aim was to get passers by to smile, and like their message.
 

07 easyJet, Easy Branding

Can’t stand the cattle-herding at boarding, but love it or loathe it, easyJet has one of the most distinctive airline identities to be seen. Our visual identity, known as the ‘Getup’, is an essential part of the easyJet Brand Licence and is cast in stone!
 

06 Bahhhdvertising By Betfair

The Rugby World Cup is about to kick off in New Zealand and Betfair introduced a unique advertising campaign to support the English Team. Betfair is targeting New Zealand farmers by offering a dollar for every sheep, which will be painted with English St. George’s Cross during the World Cup.
 

05 Lego’s Puzzling Print Approach

TBWA Costa Rica has designed three creative print advertisements for Lego featuring word puzzles. Instead of finding the words, spaceship, crocodile and tractor you have to find the piece of lego to create it.
 

04 Playful Party Promotes Androp

New creative company Party has created this totally beautiful new interactive music video game for Japanese band Androp. Party was formed earlier this summer by five of Japan’s top creative talents. The new site features an elegant, illustrative style and invites users to join in a game where they must attempt to deliver a message intact.
 

03 Babies Bust A Move

Evian took its Babies Inside campaign to a new level recently with a series of interactive bus shelter advertisements. From July 19 to August 16 and working with JCDecaux, evian outfitted five bus shelter units in downtown Chicago with its iconic Baby Inside creative, but with an unexpected twist.
 

02 Vodafone, Powering ‘Buffer Busters’

The Buffer Busters are the new Ghost Busters according to Vodafone. In Germany the telcom giant has launched an augmented reality mobile application that transforms your city in a videogame arena. They have created a digital story revolving around so-called Buffer Monsters that represents everything slow in your everyday surroundings.
 

01 Plastic Is Good, Green Is Bad

BillMyParents, leaders in the teen prepaid card space, debuted their new, high-impact marketing campaign — the Anti-Green Movement — at the 7th annual BlogHer conference at the San Diego convention center. The launch of the Anti-Green Movement is part of BillMyParents’ comprehensive new marketing campaign.

From Tribal DDB Amsterdam and Philips comes the “Obsessed with Sound” campaign, an interactive online experience starring the Grammy-winning Metropole Orchestra. As we’ve seen recently, it can be difficult for an electronics company to demonstrate how they “get” a purer audio experience better than anyone else, with JBL choosing to get endorsements from a wide array of musicians who use its equipment.
 

09 Ariel Aims To Unstain

Who cares about washing detergent? Answer, probably not very many people. That didn’t stop the smart people at Saatchi & Saatchi Stockholm coming up with this innovative, participative experience to demonstrate the cleaning power of Ariel.
 

08 Zegna’s ‘Real’ Retail World

Luxury Italian menswear house Ermenegido Zegna has created what they’re describing as the first 3D immersive shopping experience. Available on both iPad and online, Zegna in_STORE is a 3D cyber-boutique where users can shop for the latest fashions in a virtual environment.
 

07 Breathe Better Billboard

This is a remarkable billboard made for Yes Quit, a non-profit organization helping people to stop smoking. Every two weeks the lungs would be repainted as if they were getting healthier. in the end the simple yet clear message “Quit smoking, get healthier”.
 

06 Mirror, Mirror On The Stall

If the New York Times Research & Development Lab has its wicked way, you will soon be able to stop taking your mobile computer of choice into the bathroom — and use a “magic mirror” instead.
 

05 7-Eleven Sells Storage Through Amazon

Brick-and-mortar retailers like Walmart and Best Buy already allow customers to pick up online purchases at physical stores. Now, Amazon.com is reportedly giving that concept a shot through a partnership with 7-Eleven.
 

04 The Finer Machines In Life

Morgan Hotel Group teams up with emerging American fashion designers from CFDA’s {FASHION INCUBATOR} to curate Semi-Automatic at The Hudson Hotel for New York Fashion Week. The oversized vending machine, located in the lobby of Hudson hotel, will be stocked with a selection of products and Fashion Week necessities from some of America’s most promising designers.
 

03 Celebrities, Social Media and Smartphones

Nokia launched a hashtag campaign for Argentinian Twitter users that combined the best of social media, celebrity, and smartphones. To launch the Nokia N8, users were encouraged to convince 8 of Twitter’s biggest celebrities to follow them.
 

02 Tailgating Talks Back

Going to a Porta-John during a tailgate just got a little more exciting. Stall Talk and Five Star Portables in Knoxville, TN got the brilliant idea of how to maximize exposure for advertisers in those sports for tailgate lovers who are away from their TVs and computers.
 

01 HBO’s Nostalgic Rails

HBO is doing a very unique promotion in New York City for the second season of their Prohibition era series Boardwalk Empire which premiers on September 25th. They are running a vintage 1920s subway train on the 2/3 line on Saturdays and Sundays from 12-6pm during the month of September, making stops at 42nd Street/Times Square, 72nd Street and 96th Street. This is one of the orginal trains that used to run on the Interborough Rapid Transit (IRT).

Ticketmaster is enhancing their interactive seat maps so that ticket buyers and event goers can see where their Facebook friends are sitting and tag themselves into their seats.
 

09 Films Find Facebook

Hollywood studios progressively look to social media and network sites like Facebook as a distribution platform. Still, more work needs to be done to educate and turn social media users into audiences. Once they are hooked, it is a bright future for Hollywood and the sagging DVD sales.
 

08 Massive Milestone, Means Massive Makover

First made available in 1982, Diet Coke is currently the No. 3 soft drink in the world, according to its producer, The Coca-Cola Company. Diet Coke was originally the first brand other than Coca-Cola itself to carry the giant’s name. Today, of course, there is like a dozen Coca-Cola This or Coca-Cola That.
 

07 ‘Cheer’ On The Music

Since August 15, Procter & Gamble’s Cheer laundry soap has brought color to a typically dull product category with its interactive “Dig It. Get It.” campaign. The campaign’s centerpiece is an interactive music video featuring indie band Strange Talk and its song “Climbing Walls.”
 

06 Your Bedroom On YouTube

IKEA has launched a personalised 3D showroom facility on YouTube using information drawn from the Facebook profiles of viewers. Visitors to youtube.com/IKEAUK are shown an IKEA bedroom designed to perfectly suit them based on their own Facebook information and living situation.
 

05 Maynards’ Wants Your Sweet, Sweet Smile

There have been many marketing campaigns where uploading your face and superimposing it onto a video or campaign has been done and by numerous companies but Maynards Candy have taken a new approach by allowing you to upload your face and have it immortalized (before being quickly devoured) in its sweets.
 

04 Facebook Trending

While propensity to click-through on Facebook is positively correlated with age, propensity to like is not, according to data released in August 2011 by Facebook marketing consulting firm SocialCode.
 

03 Hiskit Enters The Subscription Club Craze

Surprise is what lies behind the current online subscription club craze. Subscription clubs – where you pay to receive a monthly surprise box in the mail of curated goodies – work for vendors because they take the surprise element of sales away – by providing regular, predictable subscription income.
 

02 Ford Zips Up College Kids

Zipcar has a long history of promoting its collection of Minis and Priuses that members can rent by the hour, but after today’s announcement that 1,000 Ford vehicles will join the car-sharing program – making it the largest automotive source in Zipcar’s University program – we may see a different tune being advertised soon.
 

01 Post Flowers For Delivery

What if a digital happy birthday was also a real world happy birthday? 1-800-Flowers has an interesting idea which looks to tie together Facebook wall posts with its real world same day delivery service. Through a Facebook application, birthday wishers can gift a single virtual flower to the birthday boy or girl.

Technologies that let you paint words in the night, let you touch holograms and morph your face in real time, bring us closer to the kind of future movies envision. Here’s an addition to the list; augmented reality t-shirts that play music and emulate a martian invasion among other cool things.
 

09 Amex App Volunteers America

American Express launched the “I Will Volunteer” Facebook application, tapping its 2 million+ Facebook fans to support the upcoming 9/11 Day of Service and Remembrance, led by nonprofit organizations MyGoodDeed and the HandsOn Network.
 

08 How Millennials Will Shift The Future Of Marketing

Results released from a study done by BCG, the Service Management Group, and Barkley shows that the spending and media consumption habits of millennials (as they defined it, 16–32 year olds) are completely different than those in the Gen-X and Baby Boomer groups (33–46 and 47–66 year olds, respectively).
 

07 PUMA’s ‘Peace’ Of Advice

PUMA has launched a new annual project, “Peace Starts With Me,” through their PUMA.Peace iniative. The project features original work from 7 international filmmakers to be shown at the World Peace Festival 2011.
 

06 Everyone Who Helps Is A Hero

By taking the Fire & Rescue NSW Fire Safety Audit on Facebook people are protecting their family and community, as well as helping the firefighters do their job. They deserved to be honored. So all of them will have their face projected on a 3 metre high bronze statue with a digital face in the Sydney CBD.
 

05 Adidas Shoots Towards Twitter Campaign

Unfortunately I need to brush up on my Japanese, though an interesting campaign has been released for Adidas’s skin protection range in Japan. My favorite part of this campaign (and really what has grasped my attention) is the use of twitter in their online football game.
 

04 Orangina Sparks Interest In Your Social Beginning

A few months ago, Facebook released an app showing users what they were doing or saying on the site a year ago. Fast forward to now and citrus soft drink company, Orangina, have taken this app to its logical conclusion; mainly what were you doing when you first joined Facebook.
 

03 Aussies Test Absolute’s New Blend

ABSOLUT never ceases to amaze us – they recently developed a new combination of their vodka with the finest wines from New Zealand, Brancott Estate, resulting in an unique tasting experience bottled under the name of ABSOLUT TUNE.
 

02 Greenpeace Paints By Roof

White is the new green. Simply painting your roof white reflects the sun’s rays, which helps cool down the environment. In the fight against global warming, one degree cooler in our cities equates to three degrees cooler at the poles.
 

01 VW Plays Gas Roulette

What a brilliant idea from Try. To communicate Volkswagen Golf BlueMotion’s low fuel consumption they turned Norway’s route E6 in a real time roulette challenging people to guess where the car will run out of fuel.

The geniuses at LG came up with a neat audio system that lets you remove the lead singer from some of your favorite albums. It’s karaoke without the karaoke bar. To tout it and capture the idea, they put mini-mirrors on some of your favorite albums.
 

09 Adidas Ad Kicking

Adidas knows that riding the subway in China can be stressful, so they installed punching bags in a few Shanghai stations. They’re all part of Adidas new campaign, boasting the title of “The first advertisement in history you can kick, punch, and trample at will.”
 

08 Fill Up For Free Apps

Here’s another reason to get your caffeine fix at Starbucks: It might come with a free iPhone app. The Seattle coffee retailer has expanded a partnership with Apple to offer Starbucks customers a premium iPhone app for free.
 

07 Samples Take Over Grand Central Station

Nivea just wrapped a pop-up event in New York’s Grand Central Station. The execution was vast, bold and organized to attract attention and pull in as many busy commuters as possible. A variety of samples were distributed at six main stations.
 

06 The Vending Baguette Bakery

For many travelers, a baguette loaf of bread is synonymous with France. However, many bakeries shut down early. A new innovation could make getting a fresh French baguette easy and accessible 24/7 to anyone with a Euro coin.
 

05 Straight Faced Gaming By Frijj

A new advergame from Frijj utilises an interesting mashup of funny, weird and seriously bad YouTube videos with webcams and facial recognition to create the “You LOL You Lose” app. It pits you against your friends to see who can keep a straight face for the longest.
 

04 ESPN’s Tweeting Billboard

ESPN is launching a digital outdoor campaign on August 19th that will integrate real-time discussion from its football presenters into the creative. The outdoor activity is part of ESPN’s wider new season campaign, ‘miss nothing’.
 

03  ‘Strike Back’ Street Action

To promote the release of its new series, ‘Strike Back’, Cinemax constructed a huge street-side interactive wall in New York City. The wall is made up of 18 screens, each 46″, has a ton of stuff to poke and prod, and appears to have mobile interactivity.
 

02 Mercedes Benz Gives A Teen A Hand

Matthew James, a 14-year-old racing fan born without a left hand, wrote Mercedes a letter and joked that if they “sponsored” a replacement for the claw-like attachment he had been using, he would cover it with ads for the car company.
 

01 Virtual Chocolatey Smack

Blippar, the augmented reality app for brands, has teamed up with Cadbury to turn chocolate bars into an augmented reality game, in what Blippar is calling “the world’s first official AR game triggered by, and played off, product packaging”.

Adidas has released their Official adidas Originals app for iPhone which includes 3D image recognition, allowing you to take a photo of any adidas sneaker and a unique technology will scan the current stock, find the closest match, and offer product info and related content.
 

09 Sony XPeria, Revolutionizing Brightness

Sony Ericsson has launched a series of challenges designed to show off the brightness of its Xperia handsets’ screens, along with the interactive app “Challenge the City.” The challenge is being promoted with five web films, showcasing the phone’s mobile Bravia engine. 
 

08 An Artistic Police Recruit

Banksy’s stencils are single-handedly tying the street art world together. It’s one thing for it to be accepted by the mainstream, and something completely different to have law enforcement officials adopt wheatpasting for their own recruitment needs. Leave it to the Kiwi’s to do just that.
 

07 Pedaling Powered Vending By ACTIVATE

ACTIVATE wants Angelenos to make a turn for the better by hopping on a real human-powered vending machine and pedaling for a free ACTIVATE drink. In partnership with Nourish America, ACTIVATE donated the retail value of all the bottles riders earn to support nutrition for pregnant women.
 

06 Chipping Away For Cheap Drinks

To promote its range of $1 drinks, McDonald’s and Cossette Vancouver embedded 4,000 dollar coins in an ice sculpture at a beach party in Alberta. Customers were asked to chip away at the sculpture to get at the loonies inside.
 

05 Brazilian Musical Clothing

Brazilian music branding company Gomus has enhanced the fitting room experience with an RFID platform that recognizes information on embedded tags in the clothing to create unique musical environments for each particular garment.
 

04 Denmark Designs Around Diversity

Superkilen park in Copenhagen is about to get itself a new place called the Red Square, which will be furnished with elements like benches, bins, trees, playgrounds, ping-pong tables, lamp-posts and signage to represent the 60 different nationalities represented in the community.
 

03 QR Coding Celebrities

Oxfam added a digital twist to one of its stores in London. Take a smartphone picture of the QR codes attached to the tags on Oxfam’s items, and you’ll see videos of celebrities telling the stories behind their former pieces that were on sale.
 

02 New Balance’s Mobile Shoe Grab

New Balance NYC has launched the Urban Dash Challenge, releasing 20 to 30 virtual batons around the city each day that can only be ‘grabbed’ with a special iPhone app, rewarding the first to arrive to the new store with the baton with a free pair of shoes.
 

01 LivingSocial Is Driving Mystery

LivingSocial decided to deck out a cab with a mystery take-it-or-leave-it challenge to promote its deals. The idea was that once you are in the cab, the driver presents you with a challenge and you can continue on your way or take the mystery experience.

Coca Cola’s latest campaign in Israel is called ‘Face Look’ and the idea is that you can log in to any of the machines that Coke placed around their theme parks using nothing but your face and then use your profile to engage in the real world.
 

09 Honest Australians, Honest Credit Card

Australians are honest, and they deserve an honest credit card. To prove the first part of the statement Australian bank NAB conducted a series of “honesty experiments” and published the results on Youtube.
 

08 ‘Fly On The Wall’ At Gap

Gap is re-inventing the way it advertises by using mini documentaries in it’s new Gap 1969 video campaign.  The documentaries focus on the designers themselves and the community of artists that make up the Gap family.
 

07 Mobile Video Brought To New Heights, Literally

Nokia is making another big push to promote the quality cameras on board their latest range of phones by creating the Gulp animation, a new Guinness World Record animation filmed on the Nokia N8.
 

06 Snap And Send Savings From Ocean Spray

Ocean Spray is using mobile bar codes to offer coupons and other giveaways to consumers during its mobile sampling tour throughout the United States.
 

05 PepsiCo Rallies For Children And Veterans

Join the PepsiCo Dream Machine Recycle Rally™ and make your green dreams come true! By participating your school can earn instant rewards, help to save the planet and support post-9/11 disabled U.S. veterans!
 

04 Brand Interaction Brought To You By Foursquare

Foursquare is looking to ramp up the use of its brand pages. The location-based mobile app will be allowing users who check in to contribute content in addition to their check-ins.
 

03 NASCAR Revs It Up With Car Town

NASCAR’s first social gaming experience makes a good case study of how to introduce an online game, ensure that game play spreads virally across social media and builds loyalty and repeat visits by rewarding players.
 

02 Check In To A VIP Yankee Seat

MasterCard is scattering original Yankee Stadium seats around New York City. Fans who find the seats and scan a QR Code will be checked in to Facebook Places, making them eligible to win VIP tickets to a 2011 Yankee game.
 

01 iPad Head Gear

There’s a woman walking around New York’s Bryant Park in a helmet completely covered in iPads. She’s part of a viral marketing campaign to promote the new Cosmo for Guys iPad app.

Citroën have launched a new campaign for the DS4 called “DS4 Seekers” which is basically a huge game of hide and seek with virtual cars in the real world via mobile phones or online via Facebook.
 

09 The Power Of Ink

Four new print ads featuring some talented people who can wield a Sharpie marker like nobody’s business is part of a new Back-To-School marketing campaign from the famous permanent marker brand.
 

08 Jello Gets Mushy

Crispin Porter + Bogusky is handing out Jell-O pudding to people who feel frowny. Jell-O is trolling Twitter and tracking tweets that include smiley or frowny faces.
 

07 Pump Up Your Volume

A local campaign built around the insight that preparation for the ‘Eurobasket 2011′ festival can give you as much joy as the event itself. Decibel meters were installed at bus stops where anyone waiting for the bus can scream as loud as they can.
 

06 Powered By IKEA

IKEA has announced that it will be installing electric car charging stations at stores in 10 U.S. cities by this fall as part of the EV Project with ECOtality, Inc.
 

05 Honda For The People

Honda’s new campaign has a slight twist on what we saw last year from Channel 4 and Honda – this year see’s a more unique update! The brand-led films are starring real-life customers and how they use their Honda products in their own personal ways.
 

04 From The Water To Your Wall

Opportunities abound for brands to help consumers bring their offline lives online. Recently at the Great Wolf Lodge chain of waterpark resorts, visitors can use RFID-enabled wristbands to transmit photos to Facebook over the course of their stay.
 

03 Head Turning Videos By Hugo Boss

Hugo Boss is taking YouTube campaigns where they’ve never been before with a new interactive experience to promote their new Hugo Just Different fragrance.
 

02 Ugly Side Of Fashion Posters

PETA ran an interactive poster campaign in Singapore using advertisements fashion leather boots, bags and belts to draw attention to the all-too-common ugly side of the fashion industry.
 

01 Real-Time Reviews Hit Times Square

In an interesting extension of their turnaround campaign, Dominos is posting real time customer reviews of their pizzas to a 1,400 square metre billboard in Times Square.

Women should not only check their breasts for lumps but they should also get a mammogram at a hospital because sometimes: “What a person can miss, the machine will find.”
 

09 QR Codes Take On The Streets

Sweza, Berlin based urban artist was last seen preserving graffiti for posterity using QR Codes. His latest project on the streets of Berlin is QRadio, an audio-visual paste up marrying QR Codes and music. The video below shows QRadio in operation.
 

08 Noodle Comfort By Kraft

America’s favorite comfort food comforts freezing fans. Kraft Macaroni & Cheese has warmed us on our coldest days for over 80 years. So why not let the warm, cheesy goodness work its magic in one of the coldest places in America?
 

07 Levi’s Go Forth Print Workshop

As part of Levi’s global marketing campaign, Go Forth, the company opened a print workshop in Mitte, a borough centrally located in Berlin, open to anyone who wants to collaborate and create.
 

06 Bully Fighting Billboards

A new billboard campaign in the Pittsburgh area, part of Carnegie Mellon University’s “Hear Me” project, is giving young people a new way to communicate about bullies, school and other topics important to them.
 

05 SoBe Challenges You To Try Everything

SoBe Lifewater wants you to “try everything” in a new campaign designed to tempt you to sample their line. The goal is for you to indulge in many unusual experiences and connect with a SoBe flavor.
 

04 Fashion Show Fake-Out

During Amsterdam Fashion Week, a new designer was launched, called “Frank”. Press kits were sent out and all the right people were there to watch the show, the buzz was “it might be a new Victor & Rolf”, but only seven people knew what it really was about.
 

03 Social Gamers Tackle Social Issues

If you took away the lush farmland of Zynga’s FarmVille and replaced it with a desert in the middle of nowhere you would have Happy Oasis, a middle east version of the popular game that has already attracted more than 100,000 active social gamers.
 

02 ‘Check-In’ And Check-Out With A Free Baseball

On the corner of Broadway and East 4th Street in Manhattan, site of the MLB Fan Cave, a custom-built vending machine dispenses official MLB baseballs when people check in to “The Franchise on SHOWTIME” via Foursquare.
 

01 Battery Juice From Vitamin Water

This is probably one of the most innovative and useful ads we’ve seen in a long time. A Vitamin Water promotional display at select bus stops can power phones and other mobile devices.

Regular Springwise readers may remember our recent article on Renault’s impressive effort to convert real-world approval into online “likes”. Now, however, we’ve caught wind of an event hosted by Bacardi that attempted to do just the opposite, by creating experiences based on the online preferences of their fans.
 

09 Toronto Trends For Tourism

Toronto Tourism has upped its social media presence in the hopes of attracting greater interest in Toronto on the part of prospective visitors to the city. A recently launched website called Toronto Trending uses live Twitter updates and FourSquare check-ins to present an interactive view of the city at so-called street level.
 

08 Smart Car, Small Billboard

Big billboards and big SUV’s — they both pollute the environment. In keeping with Smart Car’s low impact on the environment, we created low impact billboards. Miniature sized street advertising that celebrates the beauty of being small.
 

07 3D Paper Poster Launches Band

Dry The River have been working on a 3D poster campaign with Xavier Barrade. Emerging last year, Dry The River’s pastoral vision of British songwriter captured the attention of many. However given the the flood of folk influenced material emerging from Albion, the band struggled to stand out.
 

06 Charitable Vending Machines Keep The Change

Coca-​Cola Japan has introduced new vending units which are collecting donations to support earthquake victims in Japan. The machines have been developed by Coca-​Cola Japan in collaboration with the Japanese Red Cross Society.
 

05 Interact With Willy Wonka’s Chocolate Tour

Take a wild excursion through Willy Wonka’s Chocolate Factory via this Youtube experience created out of Ogilvy & Mather and B-Reel. The interactive video takes visitors on a chocolate-drenched ride through the factory’s various rooms, where they can experience roller-coaster like fun and headtrip on optical illusions while helping to push the brand’s chocolates through production. Check out a demo here, but it’s more fun to take a spin yourself.
 

04 A Good Egg For Advertising

You may have spotted Ella Valentine’s Baking Eggs on the shelves, currently being rolled out across the UK supermarkets nationwide. At £1.29 for half a dozen, they are cheaper than most branded equivalents but these are not value eggs. The brand is specifically targeting the growing trend in home baking.
 

03 Kraft’s Cheesy Smile Tagging

Even though several makes are attempting to rack up a lot of Facebook “Likes”, Kraft Macaroni & Cheese has introduced its very own edition of the “Like” button: smile tagging. The manufacturer launched a smile tagging Web page on Facebook Tuesday. An icon on the page instructs guests to “Get the Smile Tagging button” by dragging it to their browser’s bookmarks bar.
 

02 First All-Electric CarShare Launches In San Diego

Car2go, a car sharing company owned by Daimler, is launching North America’s first completely all-electric car sharing program in San Diego by the end of this year. Car2go has successfully started car sharing programs in four major cities in the U.S. that include Smart Fortwo gas engine cars, but the new San Diego program will consist of 300 Smart Fortwo plug-in EVs all equipped with solar roofs that can go 84 miles per charge.
 

01 Monumental Hugs

In Brazil, thousands of children and teenagers are victims of sexual abuse. To raise public awareness on the issue the “True Affection” campaign has been launched. The symbol for it, a simple hug. But “Monumenta Brazil” didn’t keep it simple. They used the massive statue of Christ the Redeemer at Rio de Janeiro to create the world’s biggest hug.

On June 16, 2011, Paris-based tattoo artist Karl Marc realized the world’s first animated tattoo. A video of the animated tattoo, created as part of Ballantine’s Human API campaign on Facebook, is currently climbing the viral charts and is a must-see for lovers of tattoos, animation, and social media alike.
 

09 H&M Pop-Up Profits WaterAid

H&M has already appeared on our virtual pages once before for its innovative partnership with fashion blogger Elin Kling, but recently we found cause to cover the Swedish clothing retailer again. The topic this time? A pop-up store H&M recently ran in the Netherlands to benefit global charity WaterAid.
 

08 Blue Blooded No More

Behold, ladies, our monthly menstrual cycle really is a period. One tiny, tidy, perfectly round drop of blood in the middle of your ultrathin Always panty liner. Whew! That’ll make cheerleading, swimming, and horseback riding, all in form-fitting white outfits, so much more doable.
 

07 Zoo’s Baby Boom Campaign

Amsterdam Zoo “Artis” has come up with a cool interactive billboard-campaign. On the billboards several (easily removable) stickers were put, in the shape of all kinds of animals. Locals were then invited to remove the stickers and paste them somewhere in the city. That way, it was not only the zoo but also passers-by promoting the baby-boom of newborn animals at the zoo.
 

06 Doritos Dips Into Mobile Gaming

Wanna know something cool? Legendary chip-makers Doritos have just released their first-ever mobile game called Dip Desperado. Wanna know something even cooler They used Corona SDK to make it! The game is part of Doritos’ overall “Dip Desperado” advertising campaign, which features Mexico’s (fictional!) chip-flicking champion, Esteban Ortega.
 

05 Dirt Devil Exorcises Suction Power

A weirdly dark commercial for a vacuum cleaner. Have to say though, it sure catches my attention a lot better than the typical muscular man vacuuming a fake living room. Mildly funny…not quite sure if this makes me want to buy a Dirt Devil, not that I’m in the market for a vacuum cleaner anyways. One thing’s for sure… I can’t forget this commercial and I now equate Dirt Devils to super-sucking power.
 

04 M.S. Isn’t A Game

Multiple Sclerosis Waikato is organization in New Zealand supporting those with MS and funding research into a cure. The organization recently ran a print advertising campaign featuring “human jenga” bodies, a runner, office worker and commuter, in which it is clear that any part of the body could be pulled out. Tagline that goes along is: “With MS you never know what will go next.”
 

03 Ariel Projects The World’s Deepest Cleaning

Ariel – the largest laundry detergent brand across Europe, the Middle East, Africa, and Asia – conducted the “World’s Deepest Cleaning Test” in Dubai, U.A.E. on July 1st, 2011. The visual spectacle was the finale of a two-day Global Launch Event for Ariel’s new deep cleaning innovation, which media, celebrities, and influencers from 30+ countries travelled to Dubai to experience.
 

02 A Collabrative Concept For Salvation

Nike, Hurley and Converse have teamed together again to open the third of a series of a series of new retail concepts entitled ‘Salvation Malibu.’ The trio promises that this store, located in Malibu, California, will offer “fresh attitudes, innovative consumer experiences, market tailored product offerings, community resources, and the introduction of customization services.”
 

01 Beck’s Green Gallery

With growing constraint on art funding, be it from public or private sectors, artists have to show restraint with their most ambitious projects and cater to what the markets want. The Green Box Project hopes to correct that trend. Wholly sponsored by Beck’s Beer with Nick Knight of SHOWstudio fame and Grammy winning producer Sam Spiegel at the helm, the 3-year long project will help to establish the first ever Augmented Reality Gallery across major cities like New York, Los Angeles, Miami, Rome and Milan.

Ogilvy Auckland’s objective was to get shoppers to consider purchasing all Good Fair-trade bananas while at the supermarket. To do this, they used a new audio-spotlight device targeting unsuspecting shoppers’ conscience.
 

09 Coca-Cola Helps WWF Breathe Easy

No, that is not a typo. Coca-Cola Philippines has teamed up with WWF to build an innovative outdoor ad: The 60 x 60 ft. plant billboard, located along Northbound EDSA-Forbes, utilizes a thriving species of Fukien tea plant, which absorbs air pollutants.
 

08 Pringles Packs Some Musical Punch

Introducing Pringles Crunch Band – the ‘air instrument awesomeness’ app. Fire up the wind machine buddy. We’re gonna make you a rock star. Can’t play a note? Then welcome to the band.
 

07 Bounty Gets In On Gamevertising

Cleaning can be fun. At least, that’s the idea behind Procter & Gamble Co.’s new addition to a video game from Electronic Arts Inc. P&G’s Bounty products will now be featured in the Playfish “Restaurant City” social game. “Restaurant City” is a game played on Facebook that lets users run their restaurant and employ friends to work for them as waiters and chefs.
 

06 Parents Get HIP To Positive Impact

Milaukee-based COA Youth & Family Centers (COA) is partnering with C-K/Milwaukee to raise awareness of the positive impact parents’ involvement with their child’s education has on chances of success in the classroom. The pro-bono campaign brings interactive learning displays, or “guerilla classrooms,” to life around the Milwaukee area.
 

05 The Future Of Mobile, Means No Hands Needed

Speaking yesterday at the invitation-only Emerging Communications Conference & Awards (eComm), the Krakow-based futurist explained that by 2020, a mobile phone as we know it will disappear, evolving into a device linking our senses directly with senses of other people or with machines.
 

04 Chevy Shares A Dream

General Motors’ Chevrolet is sponsoring the ‘Table of Brotherhood Project,’ a four-city tour honoring the legacy of Martin Luther King, Jr. The initiative culminates on August 28 with the dedication of the Martin Luther King, Jr. National Memorial in Washington, D.C.
 

03 Grand Marnier Lightens Up

We needed to take Grand Marnier out of the cupboard, dust it down and put it at the center of time spent with friends – sociable and fun. We hit on the idea of aligning Grand Marnier with the ‘golden’ hours between work and home.
 

02 Peugeot Puts A Car In The Palm Of Your Hand

Here is an interesting take on those famous old “Touch The Car” endurance competitions of days gone bye. With Peugeot launching the “Take The Car” challenge online, where users would compete live from around the world to score a week with the car of their choice.
 

01 Here Kitty, Kitty

Summer’s Eve would like you to know that it’s ok to say the word “vagina”. They want to remove the social taboos associated with the word, and instead celebrate everything that is awesome about…the vagina.

Tesco Supermarkets in South Korea were rebranded as “Homeplus“, adjusting to the local market and moving up to the second most popular store behind the number one company, E-mart. However, the company faced the challenge of taking on E-Mart without opening many more stores.
 

09 Romanian Chocolate Increases Sales With USA Campaign

We’re seeing a lot of really neat marketing campaigns these days geared at ramping up sales in the short term. The power of social media allows contests, promotions and strange and interesting campaigns to go viral very quickly, and that sort of immediacy can produce some fascinating short-term results.
 

08 Microsoft Steps Up Its Game(vertising)

Microsoft showcased new interactive features for its Kinect for Xbox 360 hardware at E3 this month, including the ability for gamers to speak directly to in-game characters in Electronic Arts’ Mass Effect 3 game and the ability to customize virtual weapons through gestures and voice in Ubisoft’s Tom Clancy’s Ghost Recon: Future Soldier.
 

07 A Powerful Promo

It’s that time of year again where music festivals are in full swing and one of the perennial problems that all music lovers recognize is your phone running out of charge and you being stuck in a field full of 100,000 people and not being able to find your friends.
 

06 Marketing Stunt That’s Hard To Swallow

It’s hard to say definitely that something is the most bizarre alternative media stunt in history. But a recent stunt in Sweden would undoubtedly be a finalist for that honor. Pause, a home entertainment store in Stockholm, wanted to convey to potential customers what it considers its biggest strength, the custom installation of sound systems.
 

05 Graffiti, Nike And Music Make For Cool Runnings

You have to be intrigued by a video, created by a running shoe company, that starts with “running is boring.” Much respect to Nike Amsterdam who discovered through research that their younger demo is not an avid runner. So to get them interested they created an awesome Facebook campaign that combined graffiti art, technology, music, and parties… all things their younger demo does love!
 

04 Intel’s New YouTube Campaign

We previously wrote about Intel turning your Facebook into a museum piece and now they’re back with an impressive interactive Youtube video experience called ‘The Escape’. It works by bringing the user completely into the story, with the option to connect with Facebook to further personalise the video and bring your friends in to help you save the femme fatale.
 

03 Social Sites For VIPs Only

Facebook is throwing up a red velvet rope around a new VIP page. And today Audi and online influence indexer Klout are creating tools to help the web’s savviest users jump it. Klout VP of Platform Development Matt Thomson tells Fast Company the new exclusive page is about finding influencers, movers, and shakers in their niche markets.
 

02 Insight And Empowerment From The First Ever ADMERICA! Radio

ADMERICA! radio had a successful launch at the American Advertising Conference this past June 1-4 in San Diego, CA. Giving listeners a chance to tune in and hear from some of the industry’s leaders who discussed trends, issues and future forecasts in advertising. Check out what you missed here.
 

01 If You Imagine It, You Can Make It

This is awesome! Marco Tempest’s blend of technology and illusion creates the magic of tomorrow, today. Excite your audience with a performance by the world’s premier technoillusionist.

A great read we came across this week which is sure to help anyone excel in the business of life and relationships. Enchantment: The Art of Changing Hearts, Minds, and Actions is Guy’s tenth book. In it, he explains how to influence what people will do while maintaining the highest standards of ethics.
 

09 BK Whopper Tests Your Patience

Fast-food chain Burger King is handing out free Whoppers to DirecTV viewers so desperate for a beefy fix that they’re willing to stare at a spinning sandwich on their TVs for five minutes. What’s more, those prepared to endure 15 or 30 minutes of the gyrating foodstuff will be rewarded with two or three Whoppers, respectively, for their troubles.
 

08 Coppafeel’s Boob Brigade

You might recall the “Coppafeel” team from a post last year. It’s a UK not-for-profit started by Kristin Hallenga, a young breast cancer survivor who was frustrated about her own misdiagnosis by a doctor.
 

07 Mouthwatering Website By Sagres

This fall the no 1 beer brand in Portugal -Sagres launched beer with a chocolate flavor, Sagres Preta Chocolate. For this event Portugal based design studio Diografic created a website made entirely out of chocolate.
 

06 An Eggcellent App

This iPhone app for Swedish sandwich spread Kalles Kaviar not only tells you how to boil the perfect egg, it will put together a playlist that, when finished, means your egg is ready. (It’s all so you can get your egg perfectly hardboiled to accompany the caviar).
 

05 Damme Your Old DVDs

We’ve all got long forgotten DVDs buried deep in our movie collections. The problem is these movies are taking up valuable space, leaving no room to add new movie titles. ‘The Great DVD Amnesty’, a chance for people to get rid of the deadwood in their collections by offering them $5 cash back on their unwanted DVDs.
 

04 A Fresh Take On Gum

Add chewing gum from the William Wrigley Jr. Co. to the list of products that online shoppers can personalize. The consumer packaged goods manufacturer has launched what it calls it first custom packaging offer for the Extra sugar-free brand of gum. Online consumers can visit MyExtraGum.com and upload photos and messages for the custom packs of gum.
 

03 P&G Chances On Facebook Stores

Procter & Gamble has launched six new Facebook stores for its Tide, Gillette, Olay, Gain, CoverGirl, Luvs and Febreze brands. The stores, being dubbed “f-commerce”, is less about sales, and more about creating a “Live Learning Lab” for the business to learn about consumers, customer centricity and e-commerce.
 

02 Playboy Perks Up Your…Ears

Don’t ask me how I found a Brazilian advert for Playboy on Youtube but this has to be some of the most creative advertising you will ever see. Basically after the first 30 seconds of the video you will see that every copy of Playboy in Brazil comes with its own built in music player and earphones to listen to the ad.
 

01 Doggone Good Cause

From Memorial Day to Independence Day, Dog Bless You, a non-profit community created by explore.org founder Charlie Annenberg Weingarten, will celebrate dogs and soldiers in America through a new campaign called Dog Bless USA. Funds raised by a challenge grant on the Dog Bless You Facebook page will be used to give service dogs to war veterans suffering from post-traumatic stress disorder (PTSD).

Greenpeace, which encourages the public to heavily criticize big corporations (Nestlé and BP to name but a few) when they destroy nature for profit, is now taking action against Mattel, the world’s biggest producer of toys and the manufacturer of Barbie. The environmental organization is informing that the best couple of all time have split.
 

09 iPad’s Awesome Interactive Notes Introduced By Sharpie

Magnotes is the social annotations app brought to you by Sharpie. With Magnotes readers are able to take their own interactive annotations, doodles, sketches while reading their favorite magazines on the iPad. Created as transparent layers, readers can also subscribe to famous personas’ interactive notes.
 

08 Gaming On The Dew Level

They may be stuck on a tiny two island nation in the middle of the Pacific, but when it comes to shred, Kiwi’s don’t play. Check out this insanely rad pinball skate park complete with a skater shooter at the start that Mountain Dew just built in Henderson, New Zealand.
 

07 Perrier Joins The Club And So Should You

Perrier is in the midst of an interactive marketing campaign — one that comes, naturally, with a twist. In what’s being billed as a first, the French beverage brand has opened Le Club Perrier on YouTube. As the screenshot above indicates, as more people watch, more of the online experience is revealed.
 

06 Instant Product “Liking” Rolls Out

Diesel has rolled out a QR-Code campaign, which lets you “Like” a product on Facebook directly at the point of sale in the store. At the moment it is trialing in Diesel stores in Madrid (Spain), but if successful may well be rolled out across Europe.
 

05 Groupon Meet Groupawn

Groupon founders Eric Lefkofsky and Brad Keywell are attempting to once again strike internet gold with their latest venture, an online pawnshop called Pawngo, aimed at individuals seeking temporary loans between $1500 and $15,000. The new site offers a more consumer-friendly vibe compared to its previous incarnation as Internet Pawn, now enabling loan seekers to get instant online valuations of their items before sending them in.
 

04 Film Industry Jumps On The Twitter Wagon

Spielberg and J.J. Abram fans had the opportunity for a sneak preview of Super 8 for one day only on Thursday, June 9th. Paramount Pictures and Twitter jointly announced sneak preview showings of the film’s scheduled nationwide release on Friday, June 10th. To promote the sneak previews, the companies have designated the hashtag #Super8Secret.
 

03 UNICEF’s Dirt Globe Gives A Glimpse Of Haiti’s Aftermath

Snow globes are such iconic objects, that rarely change fundamentally in form. When an adaptation is made, such as part of the Unicef Dirtglobe campaign, people are sure to take notice. The Grey advertising agency of Budapest, Hungary, took up the challenge of catching the media’s eye as a way to increase awareness following the recent devastating earthquake in Haiti.
 

02 Pedigree Helps You Find Your Doggelganger

It’s always said that dogs look like their owners, but what about a quicker way of finding your perfectly matched pet? The Pedigree Adoption Drive in New Zealand developed Doggelganger using what it calls ‘human to canine pairing software’, to match potential dog owners to real homeless dogs looking for adoption.
 

01 Safest Print Ad Ever

Fun work by Agency Loducca, Brazil, for Peugeot’s new 408 car. To show off the cars’ new 6 airbag Safety system the agency shipped in 50,000 pressure activated mini airbags from China, and placed them in Brazils top business magazine Exame.

Remember those days of getting the toy hot wheels car in the cereal box? Well you don’t have to reminisce of those days anymore with the launch of Honda’s new Cereal Box Prize Campaign. Marketing agency, Dare, ran a campaign for the new Honda Civic in British Columbia. This is a very interesting campaign as from the video, you can see the involvement it created with onlookers.
 

09 Groupon Now Offers Deals To Sponsors

Groupon, the social coupon guru offering daily deals, is flexing its muscles through a number of sponsorships, including its recent appearance at the James Beard Foundation Awards, considered the Oscars of the food world. Like a fine port sipped with a nibble of blue cheese, the deal made a nice pairing for Groupon and many of its 70 million members across the globe.
 

08 Ariston Tumbles Around With A Big Idea

There is an old Greek joke about a kid who put his hands in front of his face facing the opposite way, move his head around and said, “mom, get me out of the washing machine”. Well, Ariston launched a new range of washing machines and decided to do just that. To get people inside a washing machine and experience all the phases of a washing.
 

07 Amnesty’s Interesting Print Campaign

Print ads that consist of four full pages are not that common. But this one for Amnesty International is doing it in a great way. When you flip the second page you free the innocent and imprison the guilty. Not sure if everyone will get it at first sight because the freed innocent doesn’t look that free in the last image.
 

06 Bookstore Promotes Reading While Driving

Gandhi Bookstores’ have always been focused on making people read. So we found the way to make it happen – on the radio. Using the RDS system on car stereos, we did the first radio spot you can actually read. The system allowed only 64 characters divided in 8 lines of text. It was aired during rush hours in Mexico City.
 

05 Time Is Money, And Dedication

Royal Copenhagen is well known for their hand-painted plates. So why would they doing anything less when it comes to their ads? In order to display to consumers the time consuming passion Royal Copenhagen has for their product, they decided to display it first had in Denmark.
 

04 Sound Off For Justice Encourages You To Speak Up

Sound Off for Justice is a new campaign that attempts to stop the cut of legal aid in the UK (that’s right, apparently people in the UK can get free legal advice if they need it).Their interactive video lets the user un-mute a man who clearly needs a voice, showcasing the importance of how legal advice can help real people. Depressingly good.
 

03 IKEA’s Never Ending Job

IKEA Singapore has launched its online green, eco friendly and environmental sustainability advertising and marketing campaign, Never Ending Job. IKEA, one of well know Swedish international home products brand and company that designs and sells ready-to-assemble furniture, appliances and home accessories, has launched its new local online advertising and marketing campaign.
 

02 Video Mapping’s New Interactive Experience

Here is a demo video of their latest technology which shows new interactive techniques combined with 3D video mapping. This latest addition of technology adds to the experience of the spectators by letting them interact with the projection. All types of branded content, logos or product placement can be incorporated in these interactive projection applications. 
 

01 McDonald’s Gets In On Gaming And Guerilla Marketing

Pick N’ Play has just been created by DDB Stockholm for McDonald’s. As always, the huge billboard in Stureplan is perfect for this kind of guerilla marketing. This time, the pedestrians were able to play Pong on the digital billboard thanks to their smartphone in order to win a desert.

I’m properly in love with this campaign… What can I say, I’m a glutton for people wanting to make the world a better place. This has the inspired tagline: “people are immune to charity” and it properly rings true; regardless of the amount of good will and/or claims to the furthering of good causes, people are generally crap at helping those that need it more.
 

09 Only In NYC, Is There A Fiat Planter Pear Tree

NYC has always been known for its awesome parks, and even more recently, for some rather interesting urban forest projects. It looks like it won’t be stopping there either. As part of the MillionTreesNYC project, Fiat North America is donating and installing eight 500C mock-ups planted with 12-foot pear trees along Canal Street and 6th avenue.
 

08 Turkcell’s Targeted Twitter Competition

This is a great campaign for Turkcell who was looking to promote their new smart phones bundled with mobile internet. Turkcell’s agency, Rabarba from Istanbul, developed a campaign that would be a great fit for their target market. In order to attract heavy internet users, who tend to avoid online advertising, they created a unique live competition through Twitter.
 

07 Advertise, Or Else

“The sooner you advertise here, the better,” is an advertising campaign that has been sweeping the Internet over the last few days and is definitely becoming viral. The Young and Rubicam Not Just Film advertising agency located in Amsterdam, created this interesting out-of-home campaign.
 

06 Bookstore Promotes Reading While Driving

Gandhi Bookstores’ have always been focused on making people read. So we found the way to make it happen – on the radio. Using the RDS system on car stereos, we did the first radio spot you can actually read. The system allowed only 64 characters divided in 8 lines of text. It was aired during rush hours in Mexico City.
 

05 Volkswagon Teaches You About The Cost Of Life

Currently, (almost) every car manufacturer builds green and cost-efficient cars and they are not getting tired of it, writing it on every magazine ad and telling it in every TV spot they have. But as with everything you consume in an overdose, you get either bored with it, or you even filter it out. What’s an advertiser to do? Come up with a new and unexpected way of bringing your message across.
 

04 Sound Off For Justice Encourages You To Speak Up

Sound Off for Justice is a new campaign that attempts to stop the cut of legal aid in the UK (that’s right, apparently people in the UK can get free legal advice if they need it).Their interactive video lets the user un-mute a man who clearly needs a voice, showcasing the importance of how legal advice can help real people. Depressingly good.
 

03 The Absolut Illusion

The newest initiative from Absolut Vodka is developed in collaboration with Family Business, the agency behind previous launches such as Absolut Disco, Absolut Rock and Absolut Glimmer. The idea behind the design is to engage the consumer in “embracing the unexpected”. To embrace a degree of uncertainty, rather than planning every detail.
 

02 First 3D Ad For iPad

Cooliris has just launched the first 3D advert designed specifically for the iPad. The new creation was commissioned to promote a new series for The Weather Channel called “From the Edge” which features award winning photographer Peter Lik. The new 3D iPad advert allows users to view the Grand Canyon in glorious 3D and by tilting your iPad in different directions, you can move around the image to view it from different angles.
 

01 The AAF Renames And Revamps Their National Conference

San Diego, CA hosts the first ever ADMERICA! June 1-4, 2011. Brought to you by the AAF- The Unifying Voice for Advertising. ADMERICA! connects all aspects of the advertising industry. Influential agencies, clients, media companies, suppliers, and colleges from across the country will address how the changing culture of business and consumers is impacting our industry.

Axe has come up with a mildly amusing Facebook app for young men that generates a fake relationship-status update to make it appear as though the user is involved with hundreds of women at the same time. When friends click on the update link, it takes them to an Axe Facebook app page, where they can install the custom relationship app themselves.
 

09 The Evolution Of Tagging And Its Impact On Brands

Ever want to be the face of Pepsi? Like Britney shaking her tush in a multi-million dollar ad, making you an ‘exceptional earner’, and envied by your peers? Well, your time in the limelight is here, you can endorse your favorite brand on facebook. You already have, sorta, by clicking all those “Like” buttons, but we’re talking in tagging now.
 

08 Possibly The First Androgynous Beer

We admit, we’re totally mystified by the beer industry. Research has shown that women make up a whopping 25% of the beer market. And yet, with rare exception, brewers seem dead set on portraying themselves as testosterone in a bottle, whether it’s hilariously butch packaging or ads extolling the virtues of Swedish bikini volleyball (or, in most cases, some variation of both).
 

07 Baby In A Box To Prove A Point

How do you show how easy it is to help children in need? Leave a baby on the street. That’s (kind of) what Juan and his friends did as their entry into the YouTube/Cannes Young Lions contest. Because only evil humanoids could actually ignore a crying baby in a box, the effort grabs attention, and gets action. Nice.
 

06 The Rise Of Social Commerce

If Mark Zuckerberg had to guess, Social Commerce is the next blow up. Perhaps that explains why 1-800 Flowers teamed up with Zuckerberg’s Facebook, launching the very first Facebook Store already back in 2009. Spinback, which has just been purchased by WPP-backed Facebook Marketing outfit Buddy Media, released a great new Infographic on the growth and some success stories of Social Commerce.
 

05 Use GPS To Find A Beer

The Beer GPS proves that if you need to get the attention of people in a partying crowd, sometimes it’s as simple as hanging a balloon over your head. The concept works wonders on kids, and as the Brazilian beer company Antarctica found out, it works even better on adults. The Beer GPS, as sophisticated as it sounds, is in actuality just a blue arrow-shaped balloon that points downwards toward beer vendors.
 

04 Burger King Gains Off Your Social Status

Andrei Khashan came up with the concept for this student project. It’s a new way for brands to use people’s social networking sites to advertise and for people to receive an incentive to let them do so. The Burger King Status Trader offers a physical reward in exchange for virtual advertising space. It would work by simply downloading an app to your smartphone and signing in to your Facebook or Twitter account.
 

03 Range Rover “Evoques” Your Dream Car Of Choice

Range Rover ‘Evoque’ presents an interactive action-love-comedy-adventure-fantasy, where your choices affect Henry’s life and your hypothetical Range Rover. The fully narrated video begins with a wake-up call for the character, Henry, whose decisions you will be manipulating. The video does what I think is a good job in the “Players Journey”, letting you know that the objective of this promo is to control the decisions of your character.
 

02 Hot Wheels Attracts Adult Audience With Risky Play

We all did it as kids – grabbing one end of an impossibly long stretch of plastic track, heaving it up and attaching one end to the highest object we could find (usually a door); Creating a ramp at the other end with a carefully planned trajectory to score the longest possible airborne distance, then finally setting our favorite Hot Wheels car on a journey of no return.
 

01 Cardboard Campaign Swings The Vote

A campaign from Germany to influence the city hall elections in Hamburg. The street magazine Hinz&Kunzt wanted to let people know that thousands of people are homeless while at the same time millions of square meters of flats/offices are left vacant. This imbalance was addressed with a “handmade” guerilla campaign using hundreds of cardboard posters.

It always interested me just how much the term “Russian Roulette” has permeated our culture. Anything that’s dangerous and involves chance is said to be “like russian roulette” for X. People can only speculate that the game is named due to its suspected origins, and I always wondered if the Russians were offended by the connotation or if they wore it like a badge of ultimate badassery.
 

09 Coke’s Illuminating Display Of Celebration

Coca-Cola illuminated its headquarters in Atlanta to celebrate the 125th anniversary of the first Coca-Cola being consumed. That first Coca-Cola was drank on May 8, 1886. The illumination will be on display every Thursday, Friday and Saturday evening in May. The visual display is the world’s largest single-building illumination covering more than 210,000 square feet.
 

08 Zynga Strikes With Star Power

Zynga is rocking out with Lady Gaga. In a first of its kind partnership, the social game publisher has created a marketing alliance with the pop icon so that fans will be able to connect with Gaga-inspired wares in Zynga games. This kind of marketing promotion shows that Zynga’s social games are novel enough to attract celebrity star power.
 

07 Pepto’s Pinata Smash

Pepto-Bismol® is a medicine designed to relieve five stomach problems: heartburn, nausea, indigestion, upset stomach, and diarrhea. No matter what your belly woes, Pepto has you covered. The brand is being promoted online in Piñata Smash, an online interactive advertising campaign in which viewers choose their own form of obliteration.
 

06 Renault’s Clever Corner Ad

In a clever use of advertising space, French automaker Renault has created an ad campaign that uses 90 degree street corner posters to demonstrate the car’s cornering features. Connecting the car’s unique selling feature to the campaign’s visual composition is an example of ambient advertising at its best.
 

05 McDonald’s Pays Your Way To The Golden Arches

Here is a great way of advertising McDonald’s New York style burgers in a foreign place: Hong Kong. The traditional iconic New York taxi cabs are seen driving around Hong Kong and stands out right away from Hong Kong’s red, blue, or green colored taxi cabs. The goal was to target Hong Kong citizens and to provide them with a free ride to any McDonald’s restaurant.
 

04 Get To Know Your Neighbors With Yatown

The two co-founders of Yatown, Christopher Nguyen and Kevin Lim, who are former Google creators, and successful Internet industry experts, recognized the opportunity and created Yatown as a local social media solution specifically for neighbors to connect and share information where they live.
 

03 Baby App Connecting Soon-To-Be Parents

Young parents all over Belgium rely on Nutricia babyfoods every day. And now, Nutricia has found a way to support moms even before their baby is born – with Baby Connection: a unique iPhone app that helps get the dad more involved in the pregnancy. Baby Connection works best when you use it as a couple.
 

02 Guerrilla Stunt To Save The Guerrillas

Hold up hold up, hold up! PETA has made an ad-guerilla-stunt idea and… It contains no nude women… no references to the holocaust, no comparisions between serial killers and chicken slaughter… Is this really PETA? The idea is simple, to get ad agency people to stop using chimps (ie: apes) in their TV-commercials.
 

01 Groupon Now Takes On Foursquare

This time, the latest Groupon announcement is for Groupon Now which sounds pretty cool actually. Here’s the Groupon promo video to explain this service that could be a real differentiator when it comes to the crowded daily deal space (I’m serious. I’m not just saying that to get you to hang around, honest).

Dos Equis is inviting fearless New York eaters to celebrate Cinco de Mayo with delicacies from its Feast of the Brave Taco Truck. On the menu are grasshoppers, cow tongue, veal brain and ostrich. The initiative, tightly integrated with Facebook, plays off the brand’s central message of living a more interesting life and originated in part because of the recent popularity of food trucks.
 

09 Share A Soda With Pepsi’s Social Vending

PepsiCo have today unveiled a social vending machine that features digital / social vending technology that will enable consumers to better connect with Pepsi brands at the point of purchase. The Pepsi social vending system enables any user to send a gift to a friend by selecting a drink and entering the recipient’s name, mobile number and a personalized text message.
 

08 Fur iAd Shows The Bloody Truth

The iAd features a girl modeling a large fur coat, but as you go to swipe past the ad, it leaves a blood mark on the page, when you swipe again, the iAd releases more and more blood onto the page, followed by the associations anti-fur message.
 

07 Vantage’s Custom Ketchup Packet For Stain Removal

In Brazil, advertising agency DPZ Propaganda, developed a disruptive marketing campaign for Vantage stain remover. In most Brazilian households, tomato sauce is the biggest stain offender. Therefore, to grab the attention of consumers in a competitive market, Vantage created its own ketchup packet in the shape of a stain to remind people that accidents can happen at any time.
 

06 Road Signs Display Fiat’s Features

Leo Burnett Madrid, had a very clever idea for the promotion of the new Fiat Punto Evo. The target group was the tech savy generation so they made an iPhone app that treats road signs like QR Codes. People used the app to capture the signs and get relative information on the features of the Punto Evo like the park assist from a parking sign or the breaking system from a stop sign.
 

05 General Mills First To Test Social Coupons

In its first test of the power of social coupons to move consumer packaged goods, Minneapolis-based General Mills ran a Groupon deal that offered coupon buyers in two cities a $40 Big G sampler pack for $20. The offer was only shown to Groupon users in Minneapolis and San Francisco who logged into their local Groupon site looking for the Daily Deal last Thursday.
 

04 Optical Test For Oral Health

This interesting campaign for the Canadian Dental Association uses “magic eye” and other trick graphics to drill home the point that dentists can see serious health problems that would otherwise be missed. And while we’re speaking of health, we take no responsibility for headaches, dizziness, or general confusion experienced while trying to read the advertisements.
 

03 Heineken’s Star Player Soccer App

Heineken has launched an iPhone multi-platform gaming application called “Heineken Star Player”. The game places you at the center of every UEFA championship game, where you take on your friends and the world by making game calls that build points and wins you prizes. All of this is synced to the live game as it is being played out on TV in real-time.
 

02 Spare Tweets For World Fair Trade Day

Ben & Jerry’s have just launched a new social campaign highlighting the importance of World Fair Trade Day. Called “Fair Tweets“, the campaign leverages your unused twitter characters as messages, hash tags and links to help promote World Fair Trade Day… And depending on how many characters you have spare in each tweet, the Ben & Jerry’s Fair Tweets app automatically generates a relevant message to fill that space, and is then posted with each of your tweets!
 

01 Mattel Celebrates Ken’s 50th Anniversary

Exactly seven years after their controversial split on Valentine’s Day in 2004, America’s favorite plastic lovebirds reunited, sending the socialverse down memory lane. In celebration of Ken’s 50th anniversary, Mattel launched a grandiose marketing campaign to reunite its iconic doll couple, Barbie and Ken.

VW Passat has launched a new campaign based on LinkedIn. LinkedUit uses the LinkedIn API to create a “Top Trumps” type game where players compete against other LinkedIn contacts with LinkedIn data used for scoring. A video has been uploaded to Vimeo that illustrates the VW Passat LinkedIn / LinkedUit campaign in action.
 

09 Fanta’s Elevator Ride Surprise

Over the past month, we’ve seen Fanta’s re-branding efforts lean heavy on CGI and stray from using actual people in its advertisements. Yeah, a fake 3D city looks pretty cool, but how do you get a targeted youth demographic to spontaneously break into a dance party in real life? Well, you apparently turn college kids’ elevator rides into “Candid Camera” meets “Soul Train.”
 

08 Nissan’s Competition Gets Smoked

TBWA Chiat Day and Nissan have created a strategically placed, spectacular outdoor board directly outside the New York Auto Show. One side of the board has a working tailpipe that spews exhaust into the air and a headline that points to the 1000+ cars in the auto show that come with them. Only one of all the cars is 100% electric.
 

07 Kung Fu Panda’s Social Parade

DreamWorks Animation launched the first ever Facebook parade to celebrate awesomeness and the May 26 release of Kung Fu Panda 2. “The Awesomest Parade Ever” celebrates The Year of Awesomeness with Po and The Furious Five (Crane, Mantis, Monkey, Tigress and Viper).
 

06 New Kiosks May Change Women’s Style Struggles

The average woman tries on 15 pairs of jeans before buying one pair, according to Women’s Day magazine. That’s a lot of self-torture in the dressing room, not to mention a lot of time and work for the sales associates fetching different styles and brands.
 

05 3D Installation Indicates The Affects Of Autism

On behalf of Autism Speaks and The Ad Council, BBDO created a unique 3D interactive installation, that brought to life the early indicators of autism. The installation featured a video of a little girl who exhibited key indicators of autism. Observers were able to directly affect her reactions through their own movements, as captured by a 3D camera.
 

04 SEA LIFE’s RAINCAMPAIGN

SEA LIFE has developed a Raincampaign for SEA LIFE Scheveningen. Every time it rains the octopus of SEA LIFE Scheveningen appears on streets and cisterns with its tentacles holding the text: ”SEA LIFE never lets you go.” The RAINCAMPAIGN appears in and around Scheveningen. 
 

03 Motorshow Steps Up Its Social Campaign

For the Amsterdam Motorshow “AutoRAI” in 2011, Renault set out to empower car fans to “Like” specific cars as they experienced them live at the show. Guests were prompted to activate a free RFID card and branded lanyard at the Renault Facebook Check-in desk, then connect their Facebook account details to be stored on the card.
 

02 Budweiser’s New Sport

An innovative campaign designed for Budweiser by linking the love of soccer and pool in the night club/bar scene. They did this by inventing a new game or sport if you will, called “Poolball” where players play on this giant pool table over 7×3 meters long, with 15 redesigned soccer balls.
 

01 Print That Literally Speaks To You

Great example of the use of a QR code in combination with a print ad. Reporters Without Borders published four different print ads. People where ask to scan the QR code at the bottom of the ad and place their iPhone on the mouth of the person. Is isn’t the mouth of the person on the photo who speaks, but a journalist speaking about what is happening in Libya, Iran or Russia.

Some say it’s far from being original, call it cliché and a ripoff of JK Wedding entrance , but on the other hand no one before used it for advertising. It all started with a teaser, which hit almost 300K views in a few days, announcing something special to happen on April 15, 2011 at midday. If you were among those patiently waiting ones, you know it was delayed. In my opinion it was worth the wait.
 

09 The Digital Melting Pot: Hashtags Hit TV

What was the deal with this week’s episode of Glee? And we’re not talking about Will Schuester’s questionable math skills or Holly Holiday’s take on Adele. Nope, we were wondering about that bug at the bottom of the screen that read “#Glee” throughout the entire show. Get used to it.
 

08 The New Kiip On The Block

Brian Wong, 20, is a founder of Kiip, an in-game advertising concern that provides “real rewards for virtual achievements.” Here he is introducing his company on Bloomberg West: In this segment, Wong talks about a “moments-based model.” He says while gaming, “there are these moments of achievement, these moments of engagement and joy, where you feel like you’ve accomplished something.
 

07 Facebook Studio Geared Towards Creatives

Facebook has made it easier for advertisers to share their Facebook ad campaigns as well as lure in some new advertisers. Facebook Studio, a new community platform, is focusing on the agencies and creatives alike whose clients have had success with Facebook advertising. While geared towards agencies and creatives, Facebook Studio is also a point of reference for those who have not yet taken the leap into placing ad dollars into Facebook.
 

06 Deals That Make Or Break Your Brand

We live in a new era of brand engagement. The Internet has opened up a floodgate of channels in which to target consumers. A growing trend among these marketing channels is location-based services (LBS) like Google Places, Facebook Places, and Foursquare. These services use GPS location via smartphones, allowing customers to “check-in” at local businesses.
 

05 Terminix Demonstrates Termites 24-Hour Hunger

This is a pretty creative and “head turning” way of promoting Terminix’s services as a pest control company in this ambient advertisement- featuring wooden boards placed inside a box to look like a giant container of McDonald’s fries. By placing this in an area with high traffic of passerbys, it definitely stands out and will be remembered.
 

04 Fendi Frenzy

Manhattan-based, high-end luxury retailer Bergdorf Goodman has launched a Facebook contest to crowdsource the design of its next Fendi 2Bag. Fendi Frenzy: The Color Challenge invites consumers to choose the colors of the upper and lower halves, as well as the handle and ID tags, of the colorblock tote from a predetermined palette.
 

03 Fashion’s Futuristic Runway Show

Burberry’s YouTube channel has a few cool new videos from the fashion label’s runway show in Beijing, China, which took place last week. Included, a performance by the band Keane and models/holograms that go “poof” on stage. Check out the video above, and another after the jump.
 

02 Facebook Studio Geared Towards Creatives

Facebook has made it easier for advertisers to share their Facebook ad campaigns as well as lure in some new advertisers. Facebook Studio, a new community platform is focusing on the agencies and creatives alike whose clients have had success with Facebook advertising. Facebook Studio while geared towards agencies and creatives it is also a point of reference for those who have not yet taken the leap into placing ad dollars into Facebook.
 

01 Virgin America’s Social Terminal

Virgin America didn’t leave out Foursquare and Facebook Places when designing its new state-of-the-art terminal in the San Francisco International Airport. The five travelers that check in via the two geo-social platforms most often will appear on a check-ins leaderboard monitor in the terminal, which is dubbed “Terminal 2″ or “T2″ by the brand.

Fey & Co have done a really cute campaign for their range of mattresses. By using the hashtag #goodnight as you shut down Twitter (and your self) for the night, they capture the Tweet and turn it into a musical lullaby (by assigning a tone to each letter in your Tweet). These then appear on the Lullaland website as musical pieces that can be downloaded.
 

09 The New Mini Family

Hard to miss, yet so adorably cute ~ this cluster of crane suspended Mini Coopers are hanging out in Milan! And for whatever reason, I’ve been having far too many conversations about hoisting cars up on to roofs and what not with cranes, so had to share this display! See more pics from other angles on the next page!
 

08 Monsters That Make Your Children Read

A monster exhibition at the Natural History Museum with the Moon Chameoleon and 23 other monsters was created to inspire children to read books again. Promoting “Doctor Prokter and the End of the World, Maybe,” a specific children’s book, promoters realized that monsters were “cool” and decided to run with it- and it worked.
 

07 Promote Reading Where People Read Most: The Toilet

If you were a bookstore that wanted to reach people in spots where they were likely to be reading, where would you put your promotional products? 100,000 Books, a German bookstore, was faced with this exact question, and came up with the obvious answer: near the toilet!
 

06 YouTube’s Wave Of Interaction Campaigns

This video shows how brands are adopting the new features Youtube offers advertisers. After viewing the video it is easy to see how Youtube are creating another medium in which they can interact with consumers, and how they have created another channel to other social networking platforms such as Facebook.
 

05 Monopoly Money Buys You Some Fries

McDonald’s Canada celebrated the return of its decades-old Monopoly promotion recently by accepting Monopoly money as legal currency at its restaurants. Check out the video below for footage. Unfortunately, they didn’t honor the money at its face value—a $100 bill got you a single free large fries rather than several dozen.
 

04 SAS Airline Trip Give Away

This is cool, but the first thing you are going to say is… This is illegal, it’s against the Facebook promotional terms & conditions, the campaign should be shut down… Well it was, and what’s great is that CP+B Europe and SAS Airlines were happy to admit it because the campaign was successful for them!
 

03 TV’s Purchase Power Increased

We’ve long thought that elephant in the social commerce corner was TV, and that next-generation TV will have social and commercial layers built-in. French Connection made an early attempt linking YouTube to stores with their ‘plinking’ (product linking) YouTique, but here’s a concept app from digital agency Syzygy that takes the idea a step further.
 

02 KLM Gets World Record Dance Party

We caught wind of this a while back, and happy to see it actually went through: KLM Royal Dutch Airlines is showing their great social DNA again. The airline has invested in a massive social media team and proves that smart social marketing is all about listening, dialogues and social interactions.
 

01 Magnum’s Pleasure Hunt

Very impressive execution! Very nice integration of other brands, which did it for free in exchange for the free attention. Of course you can challenge a friend via Facebook or email, or share your results on Facebook or Twitter. Great concept and brilliant execution! According to Dagens Media, the site got 50,000 visitors last night, from all over the world…Click the image to check it out!

Recently, scientists have discovered that when cows listen to music, they produce additional milk. The agency, Jung von Matt put that knowledge to the test with the Konzerthaus Dortmund. Konzerthaus Dortmund is a theatre that holds operas, musicals, and concerts located in Dortmun, Germany. The number of guest attendees were drastically low due to the majority of the surrounding area not interested in classical music.
 

09 Adzookie House Ads

At first I thought this has to be an April fools joke. But hitting my inbox today, the date seems to be off. So as far as I can tell, it’s real. Mobile Ad network Adzookie is offering to basically turn your house into a billboard. The company will pay your monthly mortgage if you let it repaint your house with the marketing message of one of its ad partners or Adzookie itself (get it… “house ad”.)
 

08 Is Mashable The Next Facebook?

Mashable bills itself as “The Social Media Guide,” so its launch Thursday of social layer Mashable Follow is a logical step. Mashable Follow will allow users to: log in using Twitter or Facebook credentials and import contacts from those respective social networks; follow and unfollow topics, with followed content appearing under a My Stories tab; share content to Facebook, Twitter, Google Buzz…
 

07 Hyundai’s Stuntman Puts A Twist On Projection

Horizontal and vertical 3D video projection, a hanging car, a stuntman, great graphics, an amazing result: New thinking. New Possibilities- Hyundai Accent.
 

06 Orbits’ Sweet, Fresh Snow

Aim: To demonstrate the breath-freshening effect of Wrigley‘s Orbit Ice Mints, in and around popular Ski locations. Idea: We used giant installations, displaying a face in profile and cleverly positioned them in front of active snow cannons. Success: The installations were an instant motif of interest for photographers, intriguing many tourists; becoming an attraction of their own.
 

05 McDonald’s Dips Into Elevator Ads

This isn’t the first time we see this concept, but it was still worthy enough to post. Oversized bowls of dipping sauce sit at the base of the elevator banks in one of Shanghai’s most popular shopping malls. As each elevator descends, it looked like if nuggets were lowered into the sauce.
 

04 Chips’ New Packaging Promotes Sharing

Health-conscious chronic snackers will appreciate the fact that Björg í bú’s Örflögur Microchips are simply baked, dried and seasoned with sea salt instead of being fried and doused in heavy flavoring. Particularly if they happen to be from Iceland since the potatoes used are exclusively Icelandic.
 

03 Stella’s New Chalice Can

The can, which shows the chalice-shaped Stella pint glass against a silver background, aims to boost on-shelf appeal. James Watson, marketing director for Stella Artois, Western Europe, said: “Our fresh new packaging has been shown to increase consumer appeal above and beyond our competitors, while also communicating Stella Artois’ heritage and quality.”
 

02 Be Your Own Souvenir Via Kinect

This proposal aims to connect street users, arts and science, linking them to under-laying spaces and their own realities. The installation was enjoyed during two weekends in January 2011 by the tourists, neighbours of La Rambla and citizens of Barcelona, a city that faces a trade-off between identity and gentrification, economic sustainability and economic growth.
 

01 IKEA’s 365 Commercials

What if you had to produce a new spot, for each and every day in the year? Including weekends? 365 commercials in one year. That’s exactly what IKEA is up to. If you’ve ever said “we need more time” or “this is impossible on this timeline”, you could probably learn a thing or two from agency Lemz, who shoot 15 spots a day, and pushed everything through a lightning fast creative process to deliver 365 spots over the course of a year.

Skittles has some pretty funny commercials and this next one is strange in a humorous way. Put your finger on the screen and touch the rainbow. A cute but weird kitty cat will like it. The Skittles Touch Cat commercial was made specially for online advertising.
 

09 Unbottle A Trip To Hong Kong

Carlsberg Sweden is on a mission to unbottle the courage that brews in all of us. Not just any courage but the kind you need in social situations. The people of Sweden are generally cautious and reserved so Akestam Holst Stockholm created a competition and social app for iPhone and Android to change all that. Their goal? To find and reward Sweden’s most courageous. 
 

08 Guess Who’s Social?

Two guys from the Miami Ad School recently produced an idea to help make old school games like “Guess Who” a little more relevant in todays social world… So they came up with an app idea that brings your entire Facebook friend network into one giant social game of guess who.
 

07 Get Stains Out Of The Fold

The new print ad for Tide is pretty cool. How do you illustrate a stain remover in a print ad? By letting the reader remove the stain himself. Some advanced folding techniques are required to make this ad work.
 

06 Cheesy TV Tweets

Not so long ago we reported that Kraft was getting consumers to Tweet about its Macaroni and Cheese product to get it to one of the top Twitter trends. So, three weeks later we have another unexpected news to report: the food giant shoots TV ads based on the user Tweets posted in the course of the Mac & Jinx campaign.
 

05 Ashley Boo’s Interactive Facebook Page

Ashley Boo’s Facebook profile may look like any other page, but it isn’t long until Ashley jumps off the page and starts dancing, screaming or headbanging. That’s because Boo is actually an interactive Facebook app inspired by last year’s successful “Hunter Shoots a Bear” YouTube campaign.
 

04 New App That Sees A World Of Color

I was in the Airport at JFK when I tried this app, and I enjoyed the nice engagement it provides. Color, following on the success of Instagram and a universe obsessed with instant photo sharing, completes the experience with a ton of great social features which create location-based group albums.
 

03 Check Your Dog Into Foursquare For Rewards

People eonjoy getting something for free. At a checkin at foursquare for example, and they do it over and over again! We catch the target group while waking the dog. And use the typical conditioning-approach, but now for the masters. The message: Check in! Snack out! Just check in the location of the billboard at foursquare and the dog food comes out of the dispenser automatically.
 

02 Absolute Light

Absolut Vodka decided to launch the new limited edition bottle, Absolut Glimmer, with a campaign centered on a simple question. What makes the present exceptional? Considering the artistic flavor of the Absolut brand, art and visual effects are a big part of the campaign. And because alcohol in general is known as being a conversation trigger, Facebook and Twitter were involved in the campaign.
 

01 Golf Speaks To You Literally

You’ve known Golf your whole life. Or have you? Now golfers can start up a dialogue with the game they love on PUMA Golf’s new website. Just login and banter with Golf. Need a tip? Ask the game. Got a take on Rickie Fowler? So does Golf. But be careful as all the different sides of golf — the peaks and valleys — may shine through in his response.

Exploring the relationship between the urban environment, and unseen signals, Timo Arnall, Jørn Knutsen and Einar Sneve Martinussen produced this epic film, which studies the spatial and material qualities of WIFI networks. A WIFI measuring rod was constructed, that measures WIFI signal strength as a bar of lights, and using long-exposure photography, the moving rod reveals the cross sections of a network’s signal strength.
 

09 Dragons Catch Qualcomm’s Attention

This is an interesting experiential campaign at the recent Mobile World Congress in Barcelona, Spain, for Qualcomm (the major sponsor) to promote their industry leading chipset. One night, they invited 4,000 VIP’s from the 60,000 attendees to an exclusive party, where they prompted attendees to download the dragon catcher app and compete in a live augmented reality game to capture the most virtual dragons during the party.
 

08 CMO Ethics- What Are They, And Do You Follow Them?

Online video almost equals traditional online marketing in 2011. However, some traditional brands seem to be crunching their brains: Should I as CMO, cross the lines of ethics in order to reach my potential buyers and to get that mighty viral status? Well read along…
 

07 Weird Dreams To Help You Sleep

Pharma boutique Help Remedies is pitching its pain-med-free sleep aid (called “Help I Can’t Sleep”) with a series of extremely peculiar videos that address the problem of insomnia in a unique way. Instead of focusing on the efficacy of the product, the campaign goes in a more ethereal, hallucinatory direction—presenting odd little skits that act out different dreams you could be having that would ease the psychological burdens that might be keeping you awake.
 

06 Facebook Visits Ireland For The First Time

When I read that Ireland launches the first social game on Facebook to promote its tourism, I thought it was a smart move, not only is it creative but it also acts as a lead as it is the world's first national tourism board in the world to actually launch such thing Ireland Town Hits the world yesterday. Keeping in mind that 24% of the people in the United States and Greater Britain actually spend at least once a week on FarmVille and CityVille, Ireland thought, why not launch our own game.
 

05 Sohos Summer Street Typeface

Don’t miss the final week of Summer Streets 2010! So far tens of thousands of New Yorkers have walked, biked, bladed and run the Summer Streets Route. This Saturday take a free fitness class from Crunch. Check out the Whole Foods Marketplace Picnic Area. Visit the Local Bike Maker’s Showcase or seen theater with FringeNYC in Soho.
 

04  Facebook’s Instant Ads

It’s been cold and rainy here in Southern California. I sure could use some soup for lunch! If I was part of Facebook’s new test group, the next ad I’d see shortly after posting that status update might be the one you see here. And by shortly, I don’t mean later that day, but within seconds.
 

03 What does “Friday” Say About The Rest Of The Week?

There’s a young woman — perhaps you’ve heard of her — currently climbing the YouTube charts with a song about the days of the week, specifically, “Friday.” There’s also another song on YouTube rocketing to the top with a bullet, this one about a pair of jeans. When I was a kid, we listened to songs about days of the week and clothing, and it was called Sesame Street, not “mainstream entertainment.”
 

02 1,0000 Plus Cranes For Japan

BBDO/Proximity offices in Tokyo, Canada and Singapore have joined together to create 1000 Cranes for Japan, an interactive site designed to bring encouragement to survivors of the earthquake and Pacific tsunami that struck Japan on March 11th, 2011. Colleagues in Japan reported that, more than anything, they needed to hear words of support from their friends around the world. The terrible situation in the North of Japan needs practical support.
 

01 Paper With A Purpose

Advertising and marketing agencies are often inspired by fine art. Such is the case with Etcetera’s wonderful promotional posters for Dutch Book Week. A couple of blogs and design sites have featured the compelling ad campaign, but not all of them have entirely accurate information. The images were created entirely with CGI but were inspired by an artist who actually crafts similar three dimensional sculptures.

If you saw an unmanned dispenser of tasty iced tea, on sale for an honest dollar, would you leave the dollar or take the tea and walk away? A new viral campaign from Honest Tea asked people in America’s biggest cities this very question in an attempt to find out which city is the most honest city in the United States.
 

09 Most Disgusting Billboard Ever

I’ve seen gruesome car crash billboards, blood-splattering billboards, missing-extremities billboard, but this one might be the most disgusting. To promote Terminix pest control services, Publicis contained thousands of cockroaches into plastic housings on a freestanding display at Angelika Film Center at Mockingbird Station in Dallas.
 

08 St. Patty’s Day Etiquette

Guinness is running a series of public service announcements in honor of St Patrick’s Day. The British male is traditionally uneasy and reserved when befriending other males. Guinness aims to solve this problem with a series of lessons educating men on how to prepare for St Patrick’s Day – the friendliest day of the year.
 

07 Taking A Bite Out Of Crime

For the 15th Annual Chief of Police Dinner Gala DDB, Canada created these humorous print ads that took “a bite out of crime” to a whole new level. Ads included various “crime scenes” with murdered shrimp, steak and olives, as the victims; a clever way to get two unlikely concepts to work together.
 

06 In For An Adult Treat? The Icecreamists Open Up Shop

With the slogan: “Liberating the world, one lick at a time,” the Icecreamists decadent parlour is not for the faint of heart. The London purveyors that brought you the previously banned, now declared safe, breast-milk ice cream, have created a laboratory to showcase their gustatory experiments that are sure to inspire shock and awe in even the most hardened ice cream enthusiast.
 

05 The CCA Creates The Butt Bus

Some awareness campaigns are a bit tricky to do. Like how do you tell people to get checked to prevent colorectal cancer? Humor is probably the best thing to do. The Colorectal Cancer Association of Canada did these creative bus posters, copy says: Get your butt seen.
 

04 Guess When VW Will Sink

Volkswagen is using the ungodly Swedish winter to its advantage by promoting the Passat 4Motion with a billboard erected right on the naked ice. The board, created by DDB Stockholm, is advertising a special winter-ready package that will last until the ice melts and the billboard sinks below the surface.
 

03 Angels Ambush Victoria Station

Lynx have rolled our an interesting Augmented Reality Campaign at Victoria Station in London where the people walking in the station hall interacting directly with the Lynx Angels through a Digital Video Billboard. As passers by walk onto the Lynx “Markers” the Excite Angels literally fall to earth in the digital billboard, and then interact with whom ever is standing on the marker.>
 

02 Is Your Brand Really Helping Japan?

Businesses, organizations, and celebrities rallied this week to raise money and build awareness for victims of Japan’s earthquake and tsunami. The Starbucks Foundation and Starbucks Coffee Japan will contribute approximately $1.2 million for disaster relief. Lady Gaga has chimed in, selling a white wristband inscribed with “We Pray for Japan” in English and Japanese, and accepting donations of up to $100 for relief efforts.
 

01 Promotional Pencils Challenge SXSW Attendees

When best-selling author Gary Vaynerchuk requested a shipment of promotional pencils to use at SXSW, it didn’t seem to be an unusual event giveaway – until we found out how he planned to use them. Instead of simply passing them out to SXSW attendees, Gary took it to a whole new level: he turned them into weapons and challenged everyone who found one to a “pencil duel!”

If you’re a fan of Hot Wheels and you love projection mapping, you’re going to be thoroughly entertained with this new video. Brought to life by digital advertising agency Muse Amsterdam (who we was behind the Samsung and H&M projection mapping projects), this Hot Wheels projection just lit up Customs House in Sydney, Australia.
 

09 High Tech Vending Sales Skyrocket

Over the last six months, Tokyo has seen the installation of a series of high tech vending machines that can recognize the age and sex of individuals who use them. Its advertising display is also affected by the time of day, temperature and the season.
 

08 Optical Design Keeps Storefront Looking Sharp

Kirk Originals eyewear company opened its London flagship store on Conduit Street in the West End in early February this year, and I have only just seen the clever in-store design for their launch. London-based Campaign designed the simple, dramatic retail environment for the 66 square-metre boutique, and it looks incredible, and so focused on what the company does.
 

07 13th Street’s New Interactive Crime Thriller

For 13th Street Universal, Jung Von Matt developed the first movie in the outernet. In a mobile based, interactive mix between movie and real life, game viewers can experience their very own thriller and find out that 13th Street Universal is the best adress for thriller and crime in the most spectacular way.
 

06 An App That Talks Money

A great bit of musical folklore says that, to keep from being cheated out of money at gigs, blind R&B legend Ray Charles preferred to be paid entirely in $1 bills. If only he’d had the amazing new LookTel Money Reader app, it’s likely Charles’s billfold would have been quite a bit thinner.
 

05 Insurance, iPhones and Aliens

A cool new ad campaign from Belgium Insurance company Axa, combines their innovative iPhone App with an interactive TV commercial. The ambitious product launch features an ‘iMercial’, as they coined it, that has the TV viewer scan a code with their iPhone to find out what happens to a home that has mysterious crash has hit a home.
 

04 Kraft Jinxes Your Tweets

Crispin Porter + Bogusky has developed a fun new Twitter game called “Mac & Jinx” for Kraft Macaroni & Cheese. It’s based on the old children’s game of Jinx, which is played when two people (usually unintentionally) say the same thing at the same time.
 

03 Chevy Plays With Play-Doh

To mark the launch of its new family-friendly MPV, Chevrolet UK has got a team of eight model makers to sculpt a full-size Play-Doh Chevrolet Orlando. Over 10,000 pots of the children’s favorite modeling putty were used to make the toy car, which took eight days to sculpt.
 

02 Mercedes’ Sixth Sense

For the PRE-SAFE® precrash system from Mercedes-Benz, Jung von Matt made chaotic traffic intersections safer. Everybody was able to look around the corners into the streets as if the walls were transparent, and could therefore detect potential hazards in time to avoid them. To achieve this, they used a camera to film what was going on around the corner.
 

01 MIT’s New 40,000 Logos

Taking dynamic identities to the extreme, MIT Media Lab gets a fresh new logo, with no less than 40,000 variations. The logo is based on a visual system, an algorithm that produces a unique logo for each person, for faculty, staff and students. Each person can claim and own an individual shape and can use it on their business card a personal website.

A new spin on shelf life. Imagine if your cereal box came to life? Well now it can! eCoupled intelligent wireless power is so flexible it can actually be printed directly onto packaging. A low-cost enhancement to product packaging, printed coils allow real-time communication from the package to the store shelf, and then to the store’s inventory management system.
 

09 Celebrity Endorsements Get An Oscar

Global talent and licensing entity GreenLight released its Ad Gauge study which found a 500 percent increase in celebrity endorsement commercials during last night’s Academy Awards broadcast. About one quarter (24%) of this year’s ads took the celebrity endorsement approach.
 

08 No Patience For World Hunger

Just when you think you are about to see a funny video, you are hit with the reality of today’s real world. Amnesty International has put together a few viral videos to help put human rights at the top of the Millenium Development’s Goals and eradicate poverty for good.
 

07 Ford Puts A Car In The Palm Of Your Hand

The billboard allows people to handle and explore miniaturized 3D ‘virtual’ models of the cars on screen and in the palm of their hand. Virtual buttons allow the user to choose the colour of the car, open doors, fold the seats flat, turn the car 360 degrees and select demos of the car’s key features such as Active Park Assist.
 

06 Women Like A Sensitive Ad Man

Don’t worry, you didn’t accidentally stumble upon a new relationship blog, this is still Marketing Pilgrim, but today we’re going to talk about the softer side of men. According to January’s Women and NBCU’s Brand Power Index, women are warming up to marketing campaigns that show men as emotional and sensitive.
 

05 One Job Is One Way To Help America

It all started very innocently. My wife, Carla Emil, and I were in the car. She mentioned that she had been thinking about FDR’s New Deal and had actually thought of something that might help our country get back on its feet. She asked, “What if we asked every business, large and small, to create one new job? And what if we called it ‘One Job for America’?”
 

04 Cadbury’s Race Competition

Cadbury has extended the Spots v Stripes campaign with the Race Season, in support of the 2012 Olympics. Whether you’re on a mission to set a brand new world record or just horsing around, it’s the season to prove your speed and agility. The campaign provides UK residents six weeks to try six different races: from video races, where you upload a video of your attempt, to online races or the Big Race Bar race.
 

03 Foursquare Helps Aide The Streets

There’s been virtually no limit to the vending-machine innovations we’ve seen over the years, and in the latest spotting Swedish Green Cross is using its technology to sell non-prescription drugs. Perhaps even more interesting than its use of automatic vending however, is that it recently began running specials through location-based service Foursquare.
 

02 Decide How To Destroy Doritos

Frito-Lay Canada needs an ending for its new Doritos commercial. The scenario is already set—there are two new flavors, Onion Rings N’ Ketchup and Buffalo Wings N’ Ranch. But the disturbing, Tim Burton-y “Flavour Master” has ruled that only one may survive. It’s up to you, Canadian resident, to write how the other flavor will be destroyed.
 

01 The Latest Digital Trends Breaking Ground

It’s three months in to 2011, and already we’re witnessing the realization of many of our predictions for news media, digital advertising and startups this year. Social tools, such as Facebook and Tumblr, are coming to play a new role in news reporting and distribution, while brands are taking on the role of the media by creating and publishing content themselves.

The folks over at Coca-Cola have continued their stranglehold on two words, “worldly” and “happiness.” Their latest marketing ploy is a custom built truck which delivers a free bottle of coke when someone presses the button on the back of the truck. Watch the below video and you will have to admit, this is pretty ingenious.
 

09 New Trend: Companies Thanking Consumers

There seems to be a spate of Facebook pages passing the one million “Likes” milestone and page owners are celebrating by creating content to say ‘thank you.’ Here are five nice examples of content that has been created for reaching one million Facebook Likes.
 

08 Vote To Design The Next BMW

BMW Group has launched a new Facebook application and a contest around car design. According to BMW, trend researchers have found that many young customers would like to personalize their cars. One way to do, is decorating the car with foils.
 

07 Heinz Adopts The PlantBottle From Coke

Heinz’s ketchup bottles haven’t changed at all since plastic was first used for the iconic containers in 1983. Now the bottles are set to get a green makeover, courtesy of Coca-Cola. The ketchup manufacturer announced a partnership this week to use Coca-Cola’s PlantBottle, a plastic bottle made from a combination of petroleum-based materials and up to 30% plant-based materials, for its ketchup bottles.
 

06 Your Friends Improve Your Bing Results

Bing really, really likes Facebook Likes: The Microsoft-owned search engine announced that it extended its Liked Results to include any URLs returned by its algorithmic search results. If your friends have publicly liked or shared any of the algorithmic search results shown on Bing, they will now surface them right below the result.
 

05 Kraft Whips Up A Unique Campaign

Miracle Whip is something you either love or hate. Like black licorice. The taste is simply not for everybody. Personally, I’m on the hate side of both. I find Miracle Whip to be far too sweet as a sandwich spread and it simply conjures up thoughts of crappy, soggy sandwiches made on white bread with Kraft American Singles and bologna. Yuck.
 

04 Whisky Has You Seeing Colors

It seems as though the limited edition J & B Eccentric Colors line is looking to step away from whiskey’s stereotypically stuffy persona. Feauturing six differently colored bottles, the collection imbues a sense of crazy fun, perfect for the spring break season.
 

03 Mr. Peanut’s New Wheels

If you thought the days of companies touting green marketing was over, think again. Nut maker Planters has an over-the-top new green campaign involving a biodiesel-burning peanut-shaped “Nutmobile,” complete with mobile solar panels, a tiny wind turbine, LED lights, and reclaimed materials. The next step is for Mr. Peanut to ditch his highfalutin’ top hat and cane and don some dreads and a hackysack (I kid).
 

02 The Emerging Mega-Trend Of The Year

A pretty lengthy brief follows, but is worth reading every word. We flagged URBANOMICS as one of our 11 Crucial Consumer Trends for 2011, but given urbanization is one of the absolute ‘mega macro’ trends for the coming decade, here’s a dedicated Trend Briefing focusing on just one of the implications of rampant urbanization: the rise of the CITYSUMER.
 

01 Gillette’s Baby Face Billboard

Derek Jeter is usually a private kind of guy—but now, Number 2 is letting it all hang out in Soho. Over the last week, a hand-painted mega portrait of the Armani-loving Yankee Captain has gone up on an old brick wall above Crosby and Broome. The painters re-do their work day after day, chronicling in a very public way Jeter’s grooming habits.

Work kicked off at 6am sharp last Friday. By 10:30am, some 4 and half hours later, Nike Sportswear at 21 Mercer Street went through a remarkable transformation. To usher in the new K.O.B.E. Collection (short for Knowledge, Originate, Battle, Elevate), and the much anticipated 3-brand collaboration for Black History Month, workers converted the store into 2 distinctive segments.
 

09 Snowing MINIs In NYC

Mini USA recently promoted the launch of the all-new four-wheel drive Mini Countryman with an eight panel billboard display in New York’s Time Square. Two fiberglass Mini Countrymans, blue and red, were mounted on an idyllic mountain scene with the words, “Let it Snow”.
 

08 Mercedes Makes A Fashion Statement

During the New York Fashion week, a Mercedes Benz Fashion Force CLS 63 AMG with a couple fashion-savvy bloggers inside, cruised through downtown neighborhoods looking out for interesting fashion focused folks. Pedestrians who were discovered got Fashion Week event passes and maybe even a ride, and Mercedes Benz got quite a bit of media buzz.
 

07 Tweets From The Street Build Homeless Awareness

It’s easy to ignore someone when you don’t know or care to know anything about them. But it’s different when that person shows up in your social media stream, telling you about a lonely day on the street or simply wishing you a happy Valentine’s Day. Underheard in New York is an initiative to help homeless New Yorkers speak for themselves through Twitter.
 

06 The Fastest Growing Photo App

Instagram founders Kevin Systrom and Mike Krieger are living the startup dream. Their simple iPhone photo shooting-and-sharing app is growing about as fast as we’ve seen anything grow: Less than a month after launching, it’s already approaching 500,000 users.
 

05 Bank’s Interactive Cultural Campaign

Standard Chartered Bank embraced social media with a campaign in the United Arab Emirates. In order cut through the clutter of Ramadan advertising they turned to Facebook to create an engaging and interactive campaign. The Idea is based around the traditional ‘Majlis’ (Ramadan tent) where family and friends gather during this time.
 

04 Smart Car Cements Publicity Stunt

Smart Canada, division of Mercedes-Benz Canada, is showcasing the Smart For Two’s small turning radius using cement trucks during the 2011 Canadian International AutoShow in Toronto, February 18 to 27. City cement trucks have been transformed into naturally rotating mobile billboards with a Smart For Two coupe on their spinning cement drums.
 

03 Find Your Creative Soulmate

Every year, just in time for Valentine’s Day, an article comes along that has narrowed down finding your soul mate to eight easy steps. But in a world where we spend more time with the people we work with than the ones we’re romantically involved with, perhaps a better-suited topic would be “how to find your creative soul mate in the advertising industry.”
 

02 The New Impact Of Fashion Week

New York Fashion Week, officially known as Mercedes-Benz Fashion Week, took off yesterday at Lincoln Center… and online. We’ve been able to watch Fashion Week, and the fashion world in general, evolve with the digital age and develop a more online, inclusive, interactive presence over the past few years, and this year’s showing is no exception.
 

01 Flip Your Facebook

To help market Flip Video cameras, DDB Singapore opted to advertise on the most valuable real estate on the web- the Facebook profile picture. The agency has developed a new Facebook app that allows users to replace their profile photo with a video. Users no longer have to have a boring still image in their profile photo box.

Lupe Fiasco is using QR Codes to promote sales of his new album on the mobile web. This was posted on his official site. The landing page could have used some sample audio clips but another great QR code m-commerce example from the music industry in 2011. The VIDEO by Red Laser is AMAZING!!
 

09 Ad Wars, The Pre-Game Winners

The day after the Super Bowl, probably the most discussed topic other than the outcome of the actual game is the commercials. In this digital era, commercials aren’t just commercials—they’re interactive buzz-building tools, vital for awareness and branding. A quick Google or Twitter search will show you the best, the worst, and the most talked about. But what about before the game?
 

08 Real Poverty Is No Game

“Spent” is an online game that challenges players to survive for a month in the United States after losing your job (and having no savings). Created by Urban Ministries of Durham, in North Carolina, it asks you to make a series of tough choices as you get a low-paying job, attempt to juggle unpayable bills, and try to feed your family.
 

07 Kraft’s Meal Solution Application

You know when you’re walking through the grocery store with no idea of what you’re going to buy for dinner, hoping something amazing will inspire you to suddenly become a culinary genius? Well, that’s where Kraft and Intel’s new Meal Solution application would come in handy. Except it doesn’t just suggest meals for you based on items in the grocery store.
 

06 The Scoop On Obama 4G

After much talk, U.S. President Barack Obama has finally delivered a concrete plan for how he will fund his plan for government-funded internet expansion. The only thing is the published details concerning the plan jump all over the place. But never fear, we’re here to break it down for you.
 

05 1st Bank’s Glow In The Dark Billboard

A luminescent FirstBank billboard will greet travelers returning from the Denver ski slopes. The glow-in-the-dark advertisement is part of the Colorado bank’s “helpfulness” campaign, headed by the TDA Boulder agency.
 

04 Lee Bags You Can Recycle And Upcycle

Most of the eco-friendly shopping bags I’ve seen are recycled, recyclable, or made with sustainable materials. But I haven’t seen any that can actually be upcycled into something completely different – until today!
 

03 Kmart Service Caters To Fashion Week

If you don’t think of Kmart as a fast-fashion resource on par with H&M or Target, you will. The giant mass retailer aims to raise its fashion profile one step at a time, starting with the launch this week of @KMartFashion on Twitter and social brand channels on Facebook and YouTube. These pages house a documentary-style video series with designers, models and industry leaders, among other offerings and special deals.
 

02 WWF Has Got The World On A String

Today’s Video of the Day is: WWF – We Are All Connected. A beautifully subtle advert that depicts the simplicity of the message, but delivers it in a truly powerful way!
 

01 Mitsubishi Breaks 5 World Records In 24 Hours

Mitsubishi Motors North America (MMNA), has announced its Outlander (SUV) and Outlander Sport (CUV) have become the most awarded family of all-wheel drive vehicles, by breaking five Guinness World Records within a 24-hour period by any vehicle in its class.

Released yesterday by Google, the ‘Google Art Project’ brings over a thousand artworks by hundreds of artists to the screens of anyone with an internet connection. The new program, which permits artworks to be viewed at incredibly high levels of detail, adapts the company’s ‘street view’ technology to indoor environments, permitting the virtual touring of seventeen renowned art museums.
 

09 iPad’s First Sports Program App

The official Australian Open 2011 program on an iPad, includes the full Australian Open program, schedules and draws, as well as player profiles and articles on this year’s leading contenders. The application also allows you to digitally scrapbook and follow the wealth of live data that the Australian Open generates.
 

08 Starbucks’ Interactive Tazo Touch

Canada is quite cold this time of year, but Starbucks is hoping to help Northern residents and visitors forget about their chilly woes with a refreshing interactive experience. The coffee giant has placed a large interactive display on storefronts in Vancouver and Toronto to promote their Tazo tea.
 

07 Print That’s To The Point

This creative print ad caught our eye, not only because we are addicted to coffee and a clever campaign, but relish the rare occasion when print is actually catching your attention again. Kudos to Cafe Taina for some interesting art, and keeping us up late enough to write this blog.
 

06 What Is Your 2011 Design Plan?

January is over, and surprisingly, I find that some marketers have not yet signed off the brand plan for 2011. Perhaps closing off 2010 took longer than they thought. Or maybe the bones are there, but they have yet to flesh them out. If you find yourself in this state, here are some interesting observations from around the world, which may prompt thoughts about the role for design in your brands 2011 plans.
 

05 Construction Crane In A Sticky Situation

Glue lends itself well to a good stunt and Pattex is known for its superglue. To show people that it sticks they made this creative ambient advertisement involving a crane and a huge tube of superglue. Watch the video after the break.
 

04 Red Bull Hits The Mobile Market

Red Bull Mobile, the new mobile brand being launched next week by telecommunications company Cell C and energy-drinks company Red Bull, will offer high-end smartphones and bundled broadband data sticks to its subscribers.
 

03 Gaming Trend Gets Customers

Parents throughout the ages have known that “a spoonful of sugar helps the medicine go down,” as the saying goes, and recently businesses have begun to catch on too. That’s essentially the premise behind Ridekicks, EpicWin and Deal Machine, and it’s also at the heart of Gamify, which aims to help businesses far and wide incorporate gaming into their own offerings.
 

02 Fashion’s New Boom: Things That Bloom

This year Amsterdam International Fashion Week held a lot of surprises for the spectators that couldn’t believe their eyes when OAT shoes presented their Virgin collection, consisting of shoes that are absolutely biodegradable. After using them for a long time, you have the option, instead of throwing them away, to plant them and watch them bloom!
 

01 Catch Characters Off Your TV Screen

Wieden + Kennedy London has recently unveiled a first of its kind interactive TV campaign for the new Honda Jazz called “This Unpredictable Life”, in which an iPhone app is used to literally grab content from the ad as it plays.

America’s top New Year’s resolutions are to join a gym and get in shape. And every year America just gets fatter. So what if our workout facilities started hitting us where it really counts; not in our guts, but in our pocketbooks?
 

09 Burger Brand Outsmarts Their Customers

A clever combination of traditional banner display advertising and social media. Social media was used to make users interact with the brand, to let them believe that they are doing a “combina” and that they outsmart the brand, while the brand actually outsmarts the users – it is just great.
 

08 New Tech For The Ad World

One of Australia’s leading full-service digital agencies, announced the launch of Amnesia Razorfish Connect – a software breakthrough, which allows instant and seamless sharing and transfer of any content such as photos, music or embedded apps between multiple handheld devices using a Microsoft Surface table with a single gesture.
 

07 BEP’s First 360 Mobile Music Video

Black Eyed Peas (BEP) debut the World’s first 360-degree mobile music video created by will.i.apps. It lets you view the MV in 360, thanks to metaio AR technology.
 

06 What’s Old Is New Again With Old Spice

Old Spice announced to its Facebook and Twitter fans that Isaiah Mustafa (aka Old Spice Man) is back. In true Old Spice fashion, they will reward their fans with the campaign first. This time around, they’re actually handing the new commercial to one Super Fan several days before it premieres on national TV.
 

05 Orange You Glad You’re Warm?

The cold. The dark. Winter is gloomy sometimes isn’t it? So we’ve come up with a little plan to help you cheer up your best mates and give yourself a nice warm glow.
 

04 LG Lets Your Wife Smash Your TV

A lot of women are tired of their husband’s addiction to TV. It’s like men care more about their TV than their wife! What if women could take a revenge and smash the TV infront of their desperate husand? How would they react?
 

03 Tron’s Projection Mapping Catches Air

ENESS Melbourne has created a skateboard ramp 3D projection mapping with IR lights and camera tracking for the blockbuster movie, Tron: Legacy… Each skater was also given an iPod that tracked the speed and air time to give each trick its own special effect in real time.
 

02 Digital Window Puts You In Control

Hyper Island produced a digital window installation where people passing by could control a virtual model in the window. With a series of motion tracking sensors that stop, play and rewind a hi-res super slow motion video in real time.
 

01 Place Your Bets: Brand Bowl 2011

For the last couple of years Mullen has invited anyone with an opinion about advertising to join us on Super Bowl Sunday for a Brand Bowl, a Twitter based social media party to celebrate or condemn traditional TV advertising. Despite all the growth of social media, user generated content, conversation marketing and the mega-force known as Facebook, we still like a good TV commercial.

A simple interface to compose and share your best wishes for the new year done by French agency DDH. The Online Advert title, “Compose your wishes for 2011″ gives you the chance to make your own soundtrack by mixing and mingling your New Years resolutions.
 

09 Aston Martin Rolls Out Social Video Campaign

Aston Martin has launched a media bomb, a weapon destined to bring the four-door Rapide under the spotlights. The company has introduced a series of films that are built around the Rapide, with the first video being the adjacent one.
 

08 Mobile Money Sees Stars

Nearly 6,800 company-operated Starbucks stores in the U.S. will begin accepting mobile payments Wednesday. Customers using the Starbucks Card Mobile app on their iPhone, iPod touch or BlackBerry will now be able to use those devices as tender.
 

07 Yahoo Plays Games With SF Commuters

Seems like San Francisco’s MUNI transit system is getting some help from 20 Yahoo bus shelters. Known for their notoriously long wait times, commuters will now be able to pass the time by playing video games.
 

06 Colgate Gets Your Pizza Breathe Minty-Fresh

Ordering a late night pizza? Colgate reminds you, every time you open that lid to the box, that you must brush the stinky anchovies breath away in order to “wake up fresh.” Seriously. Anchovies? What were you thinking?
 

05 Runaway Shopping Carts Steal The Show

In preparation of opening their four new stores in Italy, Carrefour brand launched an interesting new campaign focused on their shopping carts. Yes, shopping carts. Integrating a mix of social, guerrilla, television and viral strategies, all on a shoe-string budget ending in success.
 

04 Lacta Wraps Their Friends With Love

Acknowledging the fact that people compare their loved ones to the chocolate brand, Lacta, with help from OgilvyOne Athens, created a Facebook application. It let people choose one of four chocolate flavors, place their lover’s name on the wrapper and post it to their wall.
 

03 Footwear Wall Displays Virtual Experience

Interactive kiosks can help enhance the shopping experience for consumers. But as for replacing the product displays themselves… With help from tech giant Intel, Adidas is experimenting several retail experience concept, including the virtual footwear wall.
 

02 Pepcid’s Dream Generator

JWT and The Barbarian Group collaborated on a new site for heartburn medication brand Pepcid. Calling it “Max My Dream,” which realizes your nocturnal wishes via a brief animated clip. The music box loop provides the ideal score as you type your dream in 140 characters or less (as you do) then watch it unfold.
 

01 All Art Is Advertising

This effort was crafted by students from the VCU Brandcenter for the 2011 AICP call For Entries. Named “All Art is Advertising” it plays off of the oh so common case study. “Great example of a successful PR campaign for the Catholic Church. But was this 16th-century success story a one-off? Or can history repeat itself?”

We’ve seen a lot of promoted tweets and topics lately, many of which are pretty…bland. Toyota’s “Prius Goes Plural” is one of the most unique that I have seen. Why is it successful? Well, the trending topic itself is one that tugs on your curiosity.  They then lead you on a path that, with each step, makes you more and more interested in figuring out what it’s all about…
 

09 Polar Beer Challenges Rival Teams

Polar Beer split $100,000 between two rival soccer clubs. They then put the whole thing on a micro-site where the money was up for grabs. Catch was, over the ensuing month fans could jump on and “steal” coins for their own team, with every click earning them $1. In turn, coins could be stolen back at any time in the month, with the eventual winner “Gremio” taking victory.
 

08 Top CES Tablets

This year’s Consumer Electronics Show in Las Vegas was dominated with tablets — nearly 80 to be exact. While we’d love to cover them all, I’ve hand-picked the ones that stood out from the crowd and the ones I see making a huge splash in the coming year.
 

07 TV Ads: To Spend Or Not To Spend?

Last year, McKinsey & Company published a report stating that “unless consumers are actively shopping (when they see your ad) that exposure appears wasted.” A bold claim to make, but it does make one think that maybe someone is at last beginning to take note of what I call the “active consumer mindset.”
 

06 Creativity On A Budget Is Still Creative

To promote the annual stationery sale at Big Bazaar in Mumbai India this amazing piece of art was made. A beautiful illustration completely made by push pins was displayed in a shopping mall.
 

05 Urban Adventure Trend

An element of mystery tends to enhance the fine dining experience, as we’ve already seen in Les Terrasses Bleues and Italian Ferrara’s Street Dinners. Our latest spotting? Along similar lines, Ottawa-based Urban Quest uses clues to lead participants through the city to an initially unnamed restaurant, ultimately culminating in a fine dinner.
 

04 Caribou Coffee Heats Up Commuters

Here’s a pretty hot idea. Colle+McVoy in Minneapolis introduced Caribou Coffee’s new hot breakfast sandwiches by making bus shelters looks like ovens—with actual heat coming from the coils. (Minnesotans are known to crave warmth more than most in wintertime.) We’re told the biggest technical challenge was how not to singe people’s hair.
 

03 Subaru’s Rally Record on YouTube

Remember the Choose Your Own Adventure books? The series, which sold over 250 million copies between 1979 and 1998, allowed you to choose your path through the story, but not every path led to a happy ending. The rally team from Subaru Canada must have read a few of these books yet decided to make any and all choices lead down the same awesome path, just from a slightly different viewpoint.
 

02 Ford’s New Futuristic App

Here’s a look at a new mobile app launched at CES that works with the new Ford Focus electronic vehicle. It enables you to manage your car and even control many features by remote control. Heck, you can even share how much gas and money you’ve saved on your Facebook or Twitter pages.
 

01 Google Goggles Print

Google Goggles is a smartphone app that allows you to use an offline photo to search for items online. Point your phone at the Empire State Building and zoom, your phone delivers a list of websites with everything you ever wanted to know about the landmark. Take a photo of a brand logo and you’ll be wisked to the company’s website.

Grab your popcorn and Twizzlers, because 2011 is already shaping up to be an exciting year. Watch startups and giants battle for market share and big ideas. If you’re not sure which companies to look out for in the coming year, our writers and editors have submitted their expert picks below.
 

09 Facebook Gets Stumbled Upon

With Goldman Sachs obtaining a $450 milliion ‘Private IPO’ from Facebook this week, could things get any rosier for the world’s largest social network? It seems that not even an award-winning movie, a graphic novel and Time’s ‘Person of the Year’ can buy everything.
 

08 Union Insurance Teaches Bad Drivers A Lesson

Union Insurance created a secret organization that took justice of the roads into their own hands. The media was offered a story of a “vigilante” who in his own specific ways punished irresponsibility on the streets. When the Pink Squad and their actions became known nationwide, we connected them with Union and its products. 
 

07  Intel’s Creative Chase

Looks like ‘multiwindow’ is going to be the dominant trend of 2011: after “The Wilderness Downtown” and “Sour’s Mirror” video, comes “The Chase” for Intel, an action movie on a desktop. It attempts to illustrate the incredible multi-tasking power of the new Core i5 processors by staging a 105-second chase across a wide variety of programme windows on a computer desktop including iTunes, Facebook, YouTube, Microsoft Office and the Adobe Creative Suite.
 

06 Beer’s “Best Ad In The World”

The cheeky (and eminently extendable) ‘probably the best beer in the world’ line of Carlsberg gets a new twist. Menzo, a men’s magazine carried a print ad for Carlsberg – one had to tear out the page, fold the paper along the marked lines and fold it in two. Now you can open a bottle of Carlsberg with it.
 

05 Hints For Marketing To Future Generations

The Huffington Post recently put up a story called You’re Out: 20 Things That Became Obsolete This Decade. It’s a great retrospective on the technology leaps we’ve made since the new century began, and it got me thinking about the difference today’s technology will make in the lives of tomorrow’s kids.
 

04 Huggies Freeze Frame Explosion

JWT New York pulls off a neat trick with this visually stunning Huggies spot, managing to be both high-concept and lowbrow at once, with a humorous mock apology at the end that ties it all together. Artful advertising with a good sense of humor—a rare combination.
 

03  Most Viral Brands Recap

2010 has definitely been a great year for brands going viral. After a relatively slow start to the year with only the Old Spice campaign adding any spice to the digital marketing sphere, things heated up around the World Cup with Nike’s “Write the Future” campaign and then continued strongly throughout the rest of the year with Gillette’s viral Roger Federer trick shot and peaking with DC Shoe’s Gymkhana series.
 

02 Twitter Has Competition: Quora

I’ve been writing about Quora now for months and saying how it would be a huge success. Now I’ve been seeing people flock to it in the last couple of weeks on a huge scale. I find it fascinating to watch a site hit the big time in front of our eyes and it reminds me a lot of the rush of users to Twitter after it had been around for a year or 2.
 

01 KLM Gets Personal With Their Passengers

Big ideas? Well sometimes you can make a difference with a nice little idea that costs $100 and makes people smile. What happened was simple, “KLM Surprise” follows passengers who tweet or login to Foursquare while they wait for their flights. KLM has checked out their profiles in advance and gives little personalized travel presents to them.

You’ve probably seen lots of different people playing around with their profile photos on Facebook since the new profile designs were rolled out creating lots of customized versions to add something extra to their page. I’m not sure if it is something that Facebook did intentionally but with the design restrictions being so tight users have jump on this opportunity to create fun images and spice up their pages.
 

09 Twitter Demand Books Party Flight

DJs, promoters, label reps and ‘professional party people’ from the Netherlands have persuaded Dutch airline KLM to add an extra flight to its roster. In a new twist on crowd-buying, the initiators of Fly2Miami made a bet with KLM on Twitter to organize a non-stop flight from Amsterdam to Miami.
 

08 The Year Of The Check-In

The Chinese zodiac calendar may say 2011 is the Year of the Rabbit, but as far as social marketing goes, the night beforehand is the Eve of the Check-In. That’s because many brands have opted to use check-ins on platforms like foursquare, SCVNGR and GetGlue to reward users while simultaneously ringing in the New Year.
 

07 Groupon Collects Buying Power

Just how close Google was to handing over $6 billion for Groupon, no one can say for sure. What we do know is that Groupon has converted that interest (or perception of such) into a cool $500 million in venture capital funding!
 

06 DUI: Designing Under the Influence

Slovak web design company Zaraguza has launched a simulated web design disaster to remind us why we shouldn’t work on New Year’s Eve. From half a glass of wine to seven, the simulator of drunken web design reminds us of the horrors of Comic Sans font, underlined headings, missing text, inappropriate heading colours and background images…
 

05 Gran Turismo’s Guerilla Stunt

Life doesn’t only imitate art, but sometimes it seemingly imitates games. That is certainly the case for the guerrilla marketing stunt for the game Gran Turismo 5 in Sao Paulo, Brazil, but maybe this game should be considered art.
 

04 Amnesty Int’l Thinks Inside The Box

December 18 was International Migrants Day. Seoul based agency supernormalvoice came with this ambient campaign for Amnesty International that day. Many migrant workers come to South Korea to work. However, their employers treat them like working machines and forfeit their human rights.
 

03 Walmart Goes To College

The Wall Street Journal recently reported that Walmart plans to open an on-campus store at the University of Arkansas. The store will be part of the “Walmart on Campus” program, a test initiative to open small-to-medium sized versions of the large store. These stores will allow Walmart to put stores in places that its normal supercenters either won’t fit or can’t get zoning approval.
 

02 MINI Snow Globe Shakes Things Up

So the new MINI Countryman is AWD. What better way to let the world know than to trap the vehicle inside a giant snow globe? MADNESS!!! See them in person at Herald Square in NYC or 3rd Street Promenade in LA. or view the full album on their facebook page.
 

01 IKEA’s Toast To The New Year

2011 is tantalizingly close—so how will you ring it in? With bottles of expensive champagne? What are you, some kind of French aristocrat? IKEA’s Skål! (toast, in Swedish) app simulates booze, clinking glasses, and introduces you to strangers. The app works in three ways. First, select a glass. Then, watch it fill with champagne.

A new application for the iPhone has been unveiled that can translate words viewed through the device’s camera into a different language in real time. A demonstration video of the Word Lens translation tool in action has been posted on YouTube and has caused a sensation.
 

09 Mini Makes Social A Cinch-While Driving

We predict over the next year the proportional number of MINI’s involved in car accidents will far outweigh that of any other vehicle. Why? Because MINI has deemed it worthy to provide access to popular social networks directly from the dashboard.
 

08 Online Ads Finally Tip The Spending Scale

Digital advertising in the U.S. will exceed ads in newspapers for the first time in 2010, as marketers follow consumers online and digital messages are viewed as more reliable than print. Online advertising spending will finish the year with a 13.9 percent increase to $25.8 billion, compared with an 8.2 percent decline to $22.8 billion for print newspaper ads, New York-based researcher eMarketer said today on its website.
 

07 China’s Chopstick Trees For Greenpeace

Ogilvy Beijing have planted an eye-catching “chopstick forest” for Greenpeace which was on display outside The Place, a popular shopping center in the heart of Beijing. In a nation where forest resources are already overstretched, the mass production and consumption of disposable wooden chopsticks places a further unnecessary and heavy burden on limited forest lands.
 

06 The Future Of “Social Good” Campaigns

Moving forward, there are still many online challenges for the social good space. The coming year will see more developments as technologists, activists and online communicators work together to try to address issues such as cause fatigue, delivering return on investment and harnessing new and challenging media forms. Here are three social good trends to watch in 2011.
 

05 Source The Forest You Save

Another great idea using a QR code. The Belgium Forest Stewardship Council (FSC) worked together with retailer Casa and put a QR code to every wooden product in their stores. Scanning the code with your smartphone gives you information about which forest the wood is coming from and therefore which forest you are going to save.
 

04 Old Navy Opens Their Doors For 36 Hours

Who wouldn’t want to win $1 million dollars? That’s just one of the hooks Old Navy is using to get people into its stores during a marathon 36-hour non-stop shopping spree. The retailer will open its doors at 7 am on Dec. 23 and stay open though 7 pm Dec. 24. “Our customers told us they appreciated the extended hours during the Thanksgiving holiday…”
 

03 College Competition Encouraged By ESPN & XBOX

While a variety of content such as movies and music has been available on the system through services like Netflix and Last.fm. The ESPN broadcasts also tie in a feature called College Bowl Showdown that allows users to select and predict which team they think will win. With predictions, there are elements of competition with friends and score keeping.
 

02 Foursquare Adds Key Features

Location-based check in service Foursquare has just announced the addition of photos and commenting features, due to arrive within hours to users of its iPhone application. The features have already gone live on the Foursquare.com website. According to Foursquare, these two features were among the most requested from its users for months.
 

01 Top 20 Trends To Watch In 2011

Trendhunter, the trend spotting company founded by Jeremy Gutsche, has released a set of projections for 2011 based on crowd-sourced observations over the last year. Twenty trends have been collated, related to marketing, social networking, fashion, technology, art and design, business, life stages, luxury, and pop culture. Here’s a sneak preview of the findings.

Are you ready to experience an extraordinary combination from the worlds of film and game? Nike will launch early next year the game “I AM PLAYR”, the first game to let you experience the life of a football player through his own eyes. The game mixes up several genres such as the interactive gaming, social networking, video and first person story.
 

09 JCPenney’s New Face Of Online Retail.

JCPenney’s decision to build a complete online store within Facebook, where you can not just browse products but buy them too, is as sinister as it is gimmicky. The benefits for the department store are twofold: more sales driven by product visibility in people’s news feeds, and more information about its customers.
 

08 P. Diddy Joins Microsoft For 12 Days Of Tag.

P.Diddy has joined Microsoft Tag to launch the 12 Days of Tag, a fun initiative that will see the iconic musician release exclusive content from his new album, Last Train to Paris, and donate $50,000 to charity between now and December 25. Each day @iamdiddy will post a tweet with a Tag that allows you to access exclusive content from Diddy himself or vote for which charity you would like to receive a $10,000 donation.
 

07 Bloggers Are Ford’s New Focus.

To promote their upcoming Global Drive event for the Ford Focus, the Ford Motor Company needed to do some blogger outreach. Many marketers faced with the same challenge might just send an email to a few hundred bloggers, asking for their participation. Ford knew they could do better, and they’ve knocked it out of the park.
 

06 Newspaper Gives New Perspective To Print.

These new print ads for the Malayasian newspaper Straights Times may be traditional advertising, but we always like to acknowledge some good ol’ print. With the tagline “Gain a deeper perspective with the New Straights Times”, it definetely caught our eye. 
 

05 Tele2 Calls On You.

The Tele2 Giant Phone was born from an idea to merge fixed telephones with the Internet. This playful publicity stunt brought three oversized ringers into three different Swedish cities, enabling passersby to use them to call friends free of charge.
 

04 Repromed Wants Men To Save Their Swimmers.

One of Australia’s leading infertility clinics, Repromed had a bright idea to take out an ad in FHM Australia. The results… some very sticky pages. Unsuspecting readers received FHM Australia, only to discover that some pages were stuck together. Lured into pulling the sticky pages apart, revealing a full page picture of a very attractive lingerie model and a message saying “Don’t waste your sperm.”
 

03 MINI’s Mega Vending Machine.

The MINI Vending Machine, the first ever fully interactive (via SMS) night projection in Canada created by Taxi 2 and projected by The Media Merchants. The MINI Vending Machine showcases the latest 2011 MINIs and passersby are able to interact with the projection by texting to a short code to select the MINI of their choice.
 

02 Mafia Wars Just Got More Gangsta.

Zynga, the creators of Farmville and Mafia Wars, have inked their first in-game music deal with Dr. Dre. The rapper and producer has not released an album in a decade, yet Mafia Wars players will have a sneak peek at the video for “Kush”, the first single from Dr. Dre’s forthcoming album. The video is just one of a number of Dre-themed features happening in-game.
 

01 A Christmas Story For The Tech Savvy.

Excentric, a digital agency in Portugal, has put together a visual presentation of the Christmas story using social media, web and mobile technologies. What would it be like if Joseph and Mary, along with the Three Kings used iPhones, Gmail, Google Earth, Facebook, Wikipedia, FourSquare, Amazon, Twitter and YouTube?

November gave men all over the world reason to grow moustaches in support of prostate cancer awareness. Now don’t shave too soon boys, ‘cause Decembeard has arrived! That’s right, keep growing that manly facial hair, because a cool augmented reality app that not only increases Holiday spirit, but gains support for your favorite charity is spreading cheer.
 

09 Batter Up To The Vodafone Pinata Smash.

Have you ever seen a robot smash a piñata with a baseball bat? Well if you have not ever been lucky enough to witness such a thing you now have a chance. Introducing the Vodafone Power Pinata Facebook Challenge! The campaign is focused on a robot (who’s name for some reason is ‘Carlos’) with a baseball bat, hidden away in a secret warehouse, ready to smash a really large piñata that will instantly release 500 pretty cool prizes to the Facebook community, on a first come first serve basis once it breaks.
 

08 Smart Phones, Smart Cars, Smart CLOTHES.

Reebok has announced a partnership with flexible electronics start-up, MC10, to integrate their thin, conformable, and stretchable electronics into future versions of Reebok sportswear. The technology would enable athletes to monitor heart rate, blood pressure, sweat pH, body impacts, gait, and joint stress.
 

07 McD’s Super-Duper Sizes Their Breakfast.

McDonald’s wanted to launch a huge campaign for their breakfast meals, and that they did. They distributed giant take-out bags for customers to carry out when they ordered from the fast food restaurant. Customers couldn’t be missed carrying huge McDonalds bags all over Auckland.
 

06 VW’s Speed Camera Lottery.

Usually the most you could potentially win from playing traffic games is a ticket or hospital visit, but not this one. This one is a result of the latest winning idea in “The Fun Theory” project by Volkswagen. Drivers that obeyed the speed limit were entered into a lottery to win cash money, courtesy of those that were caught speeding, reducing the average speed over 22%. Even at the most basic level, rewards always motivate more than punishment.
 

05 3D Without The Ugly Glasses.

This is seriously one of the coolest things I’ve ever seen! A company called Zebra Imaging has been making 3D holographic prints for the military (and special individuals) that require no eyewear whatsoever in order to get the full 3D effect. The holograms are completely viewable from 360-degrees and can be made in such a way that each angle you view it at shows a different portion of the same image.
 

04 Are You Socially Naughty Or Nice?

One clear lesson from the social-media craze is people find themselves endlessly fascinating. There’s a cottage industry in apps that help them parse all that data they’re producing. Honda is getting in on the action with a holiday-themed Facebook app by RPA. The NaughtyOrNice-a-tron crunches people’s status updates for words deemed naughty or nice. It also checks out how frequently you “Like” things and how many invitations you accept.
 

03 Save A Tree, Go Print Free.

A new green file format: WWF. The WWF format is a PDF that cannot be printed out. It’s a simple way to avoid unnecessary printing. So here’s your chance to save trees and help the environment. Decide for yourself which documents don’t need printing out — then simply save them as WWF.
 

02 Christmas Carol Beer.

Grolsch has assembled a Christmas-carol-playing beer bottle orchestra to deliver a little festive cheer this year. The musical troupe feature in a video recital of the festive favorite ‘Oh, Christmas Tree,’ played exclusively on Grolsch Swingtop bottles. Best known for the ‘pop’ sound they make when opening, the bottles have been customized to provide the song with percussion, woodwind and drums to beautiful effect.
 

01 BMW Gets In Your Head.

BMW worked with Serviceplan Munich to get the BMW logo inside the heads of potential motorbike fans with the BMW Flash Projection, an innovative form of subliminal advertising. During a Superbike cinema commercial the team flashed the BMW logo onto the eyes of the audience. At the end of the ad audience members who closed their eyes could see the BMW logo.

Audi debuted a concept electric car filling station at Design Miami. The building aims to provide a space where owners of electric vehicles can stop and spend time while their car recharges (which can take an hour). Inside, the filling station provides a host of amenities including a cafe and lounge. A menu of organic foods and healthy beverages are served.
 

09 Nivea Kisses 2010 Goodbye.

As if the world needed another reason to descend upon Times Square on New Year’s Eve, skin care brand Nivea has launched a Facebook contest that will unite two long-distance couples there for a kiss to ring in 2011. The initiative is meant to further solidify Nivea’s reputation as the means to “kissably soft lips” during what the company calls a “key season of romance.”
 

08 Nissan Reveals Its Juke Moves With An iAd.

Nissan created ONE of the first iAds, for the Nissan LEAF. This second effort for the Nissan JUKE takes things one step further. Building off our strategy of “Innovation Unleashed,” our hero, Kowalczyk and his turbo-charged Nissan JUKE – we utilize the innovations of the iPhone to unleash the innovations of JUKE. The result? The first-ever comic book iAd – called Mission: Donuts.
 

07 Sing Us A Song Mr. T-Mobile Man.

Some have, incorrectly, labeled this latest T-Mobile airport marketing stunt a flashmob. It’s not. It’s guerrilla marketing in it’s finest form. What better way to break up the monotony of airport life than by placing a big, pink grand piano in a Gatwick terminal and getting Chatroulette piano dude Merton to perform custom vocals for passersby?
 

06 Mimi Foundation’s Interactive Poster Puzzle.

The Mimi foundation is offering cancer sufferers free beauty treatments and psychological aftercare.  In order to heighten public awareness, the foundation has created a number of interactive posters in which the face of a cancer patient has been cut into puzzle-like squares. Passerby can move them and rebuild the face, exactly as the Foundation does.
 

05 The Makes And Breaks Of Hollywood’s Digi-Death.

Although this campaign seemed great in theory, we like how this article breaks down what may have made it DOA. It appears the organizers of a Hollywood campaign to raise money for AIDS in Africa either overestimated the popularity of the celebrities they used — or what their fans would be willing to donate to get them back on Facebook and Twitter.
 

04 Your Holiday ‘Drinkspiration’.

The Absolut ‘Drinkspiration’ app has many clever options, such as: e-mailing shopping lists for drink ideas, and providing ideas for what drinks could be made from your ingredients at home. This is a definitely a fun and practical app to use on any weekend or holiday, created just in time for the Christmas season!
 

03 POP Short-film Encourages Diversity In Advertising.

We bring you POP. That’s the Pursuit of Passion: Diversity in Advertising from the American Association Of Advertising. A short film that aims to ‘inform and inspire tomorrow’s Mad Men and Women about careers in advertising/marketing’. You can join in the celebration of the industry’s ideas and perspectives through the faces and stories of some of the Ad industries largest companies.
 

02 BMW’s Creative Canvas.

BMW Germany wanted to  produce a special billboard at Hamburg airport featuring the M3 Coupe – a 50 x 2m light wall in the middle of the arrivals hall. They came up with the clever idea to use the reflective surface of the floor to extend their canvas, creating the headline out of half-letters and using the shiny floor to convey the message ‘Exceed Maximum’. The campaign picked up a Silver in the latest Epica Awards for creativity in film and media.
 

01 Delta’s Fast Food Thanks To iPad.

America can’t say that it wasn’t sniped by Malaysia Airlines when it comes to having iPads in the airport, but we’ll take late over never any day of the week. New York’s JFK airport is now home to 200 iPad tablets, all of which are located within Delta’s terminal. They’re being installed in cooperation with OTG Management, mostly in eateries.

ASICS setup a campaign site dedicated to taking images, video, messages, texts, tweets and Facebook comments of support for runners in the event. They also setup live video booths at the event, allowing friends and family to record their personal message in style.
 

09 It’s Not Email, It’s Web Domination.

Facebook founder and chief exec Mark Zuckerberg announced the inauguration of Facebook’s “modern messaging system”. He hastened to add that the new system is in fact “not e-mail”. Qualifying this curious statement, he said that Facebook believes its new messaging service will be unlike any other.
 

08 Jeep’s Microblogging Puzzle.

Leo Burnett Iberia is running “Jeep Puzzle“, a revolutionary online action that turns the microblogging platform Twitter into a real playground. The competition invites users to complete puzzles using several different images from Twitter profiles. Each puzzle represents landscapes which only Jeep can access. Users who complete any of the puzzles can win prizes.
 

07 Sony’s You Had To Be There.

180LA is out with new work for Sony’s new Bloggie Touch. Launching this week, the campaign is going after 18-25 year olds. The campaign will include a contest and Facebook application, with webcam upload and video editor built in, that lets consumers create their own “You had to be there” video.
 

06 Argentina’s 5 Day Twitter Fiesta.

Car Company Ford, in Argentina, is joining the ranks of other social network savvies by pre-launching its’ brand new car campaign, on Twitter. The original principle was to give the most followed Twitterer in Argentina, the one and only new Ford Fiesta available in the country.
 

05 Nokia’s Cool Idea.

Those crazy nerds at Nokia. Now they’re inventing advertising on ice. Newscientist reports on this new “ice touchscreen” which could become a media near you in the future. “The system can be used in cold countries, to create advertising displays…” Read: the most likely place you’ll find this is at The Ice Hotel showing some new Absolut campaign. Either way, I’ll admit it’s kinda cool. Bad pun intended.
 

04 Facebook, As A…Book.

Here’s a home-run idea: DDB Paris promoted the launch of Bouygues Telecom’s Facebook presence by creating 1,000 physical books made from people’s own Facebook pages. Siavosh Zabeti, who came up with the idea with Alexander Kalchev, explains on Vimeo: “They wanted us to create something that would go beyond using your profile picture in a funny way, or pranking your friends with a small joke.”
 

03 Smirnoff’s Global Nightlife Exchange.

Smirnoff© unveiled its global campaign, “The Smirnoff Nightlife Exchange Project.” Continuing on a mission to inspire and enable more one-of-a-kind experiences, this bold attempt will see 14 countries work with respected nightlife figures to discover and celebrate the best elements of their country’s nightlife. These ideas will be captured online, packed-up in a crate and transformed into exciting event experiences.
 

02 Social Media Under The Sea.

The “Friends of Hector” campaign is trying to teach Canadians about the collateral impact of unsustainable fisheries on the marine ecosystem. And they’re doing it through social media. This cute flash cartoon (I love the “beachball”) is the viral bait.
 

01 Belgium’s Youth Inherits Deceased’s Fortune.

The following campaign was made for one of the smaller banks in Belgium, ING and got awarded Silver LIA. It is hard to convince youngster to open a new bank account. So a rich lady was created that passed away. She gave €10 to each teenager that opened a bank account over at ING.

Much the way Charlie’s Burgers uses a heaping helping of mystery to embellish the allure of its roaming, “anti-restaurant” gourmet meals, so the Italian town of Ferrara kept most of the details under wraps until the last minute for its recent, pop-up dinner in the city streets.
 

09 StickyBits Get Personal

Every place and object in the world has a secret past: who lived there, who passed by, who touched it. The secret lives of objects are filled with such details. If only you could make them talk. But what if you could give any physical object a story simply by sticking a barcode on it and appending a message to that barcode?
 

08 Ray-Ban Starts Some Static

Retrospective of, and inspired in a way, by Herbie Hancock’s 80’s masterpiece “Rocket”, Tool Of North America and Never Hide orchestrated its latest in a series of viral videos for cool-as-the-other-side-of-the-pillow sunglasses brand, Ray-Ban. Behold the Static Wizard.
 

07 Google Gains A Little Style: Purchases Boutiques.com

Google launched Boutiques.com in beta, a mix of fashion retail, recommendations, and of course, search. It’s clear Google’s after the fashion retail industry here, dipping a toe into areas already dominated by Gilt, Net-a-Porter. Boutiques offers you a personalized shopping store that recommends items based on your taste.
 

06 Evo Is On The Case

An update to the sales cases Mash completed a few years ago for Evo. As before the cases needed to hold a selection of Evo products, to be used by sales reps when visiting potential and existing buyers. Mash sourced wooden brief cases, customized the insides and screen-printed the outer side of the cases.
 

05 IKEA Direct Mail: Some Assembly Required

The flat-packed DM was attached inside the IKEA’s catalog. While the customers open the package of DM, a three-dimensional LACK side table pops up immediately. This gives the experience of simple assembly of LACK side table, which leaves a deep impression as well.
 

04 Use The Force Of Typography

The Print Ad titled The Force of Typography, Yoda was done Promotion company (for H-57 Creative Station) in Italy. It was released in the September 2010. Business sector is Business equipment & services.
 

03 Buy A Brand In The Brand Name Auction

Buy a priceless Trademark, including its Domain Name, and reinvent its commercial success. Never in the history of marketing and advertising has there been this unique investment opportunity. The initial purchase is a royalty free, fully paid, exclusive license, including the right to sub license.
 

02 Absolut-ly Transported

This gorgeous campaign for Absolut provides a creative escape in the most unexpected place – a bus shelter. As Angela Natividad points out, agencies routinely purchase bus shelter ad space, but why not take it a step further and realize the environments around us as opportunities?
 

01 YouTube Hopping: Choose Your Own Racy ADventure

Condom or not? Your choice – via an interactive YouTube video. These days there seems to be a race to find the newest when we haven’t even fully-explored the current. It’s great to see people branching out and finding new and interesting uses for existing technology.

Colourful M&M‘s candies have lost their dear fellow, Red, in Canada and are now asking residents of this country to help spot him. The character got into the virtual space on November 4, and the volunteers of 13 years of age or older are challenged with a task to drag him back within a month.
 

09 Facebook: LIVE!

Live streaming video service Livestream has just released a Facebook application that offers admins a simple way to stream live video from their Facebook Pages. The Livestream for Facebook application works in conjunction with the Livestream Podcaster software for PC and Mac and gives Page owners the ability to stream live to their Facebook Page with a single click.
 

08 Moustache Madness Begins.

The Movember Moustache Madness is back. Here is just one of the many campaigns “Moustaches Make A Difference.” This month, help us support prostate cancer research by growing a moustache. If you can’t get grow one, get one at mosmakeadifference.com, and encourage your friends to donate.
 

07 Catching Your Lunch On The Run.

A collective sigh has just swept through the city of New York with the welcome addition of an online food spotting service announced today by Zagat. This new tool currently running in BETA form tracks the movement of the infinite number of food trucks driving across the city today.
 

06 Android Tries To Reinvent The Wheel.

Android: 8pen is a brand new gesture-based keyboard for Android phones that looks totally different than other keyboards, feels totally different than other keyboards, and is surprisingly speedy and fun to use.
 

05 Gaming FTW!

OK, so there’s definitely a gaming trend going on here. Just in the past two weeks or so, we’ve seen EpicWin convert users’ to-do lists into games, and we’ve seen Ridekicks take a similar, fun-based approach to ride-sharing. The latest spotting? Finnish Deal Machine, which uses game mechanics to motivate and reward corporate sales staffs.
 

04 Smart Car Fights Stupidity.

In the year’s most logical brand positioning, Smart Car is coming out “against dumb.” More specifically, it’s trying to rile people up to fight “against dumb, mindless overconsumption.” The marketer explains thusly: ‘Against Dumb’ challenges us to think about our love affair with excess and asks ‘Is BIGGER really better?’
 

03 Read This, It Has Katy Perry In The Headline.

To celebrate the unveiling of Microsoft’s new Windows Phone 7 mobile device there will be a Katy Perry Windows Phone 7 concert. The concert also features the popular band Maroon 5 who will perform in San Francisco and both concerts are free to the public. This awesome live marketing campaign will hopefully woo the young and fun music- fans as Microsoft tries to compete in the smartphone market.
 

02 Re-imagine With RockMelt.

Besides having a super cool name, RockMelt is looking to reinvent your browser. We just started playing with it, but it looks like a pretty awesome realignment of how we use the internet: always connected with the things and people we need to be, even while searching, browsing and working on the magical, mystical world wide web.
 

01 Orange You Ready To Race?

Last time Orange’s global online balloon race raced in 2008, it had over 40,000 people jumping between over 2,000 websites to win prizes. So in 2010, they are expecting even bigger crowds and have setup all sorts on new and innovative features (like iPhone apps, progression badges and race widgets) for the contest.

According to the numbers released by Facebook’s political team for the mid-term elections in the US, candidates with more Facebook fans than their opponents won the majority of House and Senate races, suggesting that popularity on the web’s largest social network offered a fairly accurate representation of the election races.
 

09 Honda And Nat Geo Document The Unknown.

Honda is working with National Geographic to launch “Into The Unknown”, the seventh short-film documentary from the Dream The Impossible documentary series. The short film will be promoted during the premiere of National Geographic Channel’s “Great Migrations” miniseries on November 7, with a 90 second trailer, linked to the site dreams.honda.com, Honda YouTube channel and Facebook page.
 

08 Italian Love.

You probably know that Italians are famous for many things including fashion, romance, food, and their ability at soccer. The Italian coffee brand Lavazza took the opportunity to set up an interesting experiment that really embraces these Italian passions.
 

07 Nike’s New Tweet Feet.

Love this way of using the concept of Twitter “follower”, transforming it into people running because they want to follow you, from BBDO Argentina for Nike and its 10k race in Buenos Aires.
 

06 Gen Y Unplugs Conventional Spending.

Generation Y has already upset plenty of media businesses with its unconventional consuming habits. Another sector may be about to get smacked—cable and satellite television. Jeffrey Cole, director of the Center for the Digital Future at USC, made that call in his dinner speech for a group of chief marketing officers last night.
 

05 Cultural Shock.

It’s not about pop culture, and not about “cool hunting”, but rather about having a broad awareness of slow-paced cultural evolutions that can affect companies, and how to monitor them and incorporate them into planning.
 

04 The Eco Vacuum

Electrolux has revealed five vacuum cleaners made from plastic waste collected from the world’s seas and oceans. Throughout the summer Electrolux joined forces with other organizations to collect plastic debris from the world’s major oceans and seas, in coral reefs, coast lines, sandy beaches and rocky crevices.
 

03 Contagious Creativity.

I posted a preview of the Influencers short film earlier last month and now Paul Rojanathara and Davis Johnson’s full short film is officially online. Influencers: How Trends & Creativity Become Contagious takes a look at pop culture and explains the power and path that great ideas take in a city like New York City.
 

02 T-Mobile Welcomes Back Their Viral Strategy.

The T-Mobile welcome back song and dance routine given to passengers arriving at Heathrow Terminal 5 is already showing signs of topping its predecessor’s performance of 2009. Last year’s video quickly gained popularity, and currently stands at number 23 in the top 100 global viral ads of ALL TIME.
 

01 Social Media Sobriety Test.

Oh, here’s the kind of cleverness we could do to see more of. Boulder-based Webroot is an antivirus and internet security firm, meaning it is in one of the most boring and forgettable industries in all the four corners of the Internet – at least from a young user’s perspective’.

Social networking site Myspace (or my_____, but definitely not MySpace) will try once more to reverse its waning fortunes with the announcement of the second relaunch of the site in the last two years.
 

09 Vegetarians Turn To Cannibalism.

This is a very smart guerrilla marketing campaign for the Vegetarian Foundation in Germany. Basically, they created a mock cannibal restaurant that was preparing to open it’s doors to customers in Berlin, but first they advertised for various staff, including surgeons with an open mind, to start generating some buzz.
 

08 Adopt A Website.

Everyone knows that there are thousands of animals throughout the world without homes. However hearing a website had no home seemed to quickly catch the attention from hundreds of people a little faster than posting a puppy pic. ”The first website with no Home” was created for ENPA/national Organization For The Protection Of Animals in Italy.
 

07 Chetana Clothe The Street Children.

The Chetana fondation initiated a clothes donation drive in Mumbai. They wanted an innovative solution that would inspire people to donate their old clothes for a worthy cause. We created life-like, and life-size statues of underprivileged children but did not put any clothes on them.
 

06 SAW VII’s Classic Prank Goes Viral.

Last week a SAW VII 3D Photo Booth was set up in a cinema foyer, advertising free Halloween photos. The potential posers got more than they bargained for though, as the photobooth comes alive, it’s a trap!
 

05 Technology Has Needs Too.

Last week, the New York Public Library hosted a conversation featuring the new works of Kevin Kelly and Steven Johnso. Moderated by Robert Krulwich of NPR Science and WNYC’s Radiolab, the three had a discussion around the nature of innovation and how it impacts societies and culture. PSFK was able to capture some key notes.
 

04 Self Serve Groupon Arrives.

Groupon has released a Merchant Center for Groupon Stores, its recently uncovered self-service platform that businesses can use to set up virtual store fronts to promote and run their own deals. The Merchant Center packs a host of information on the new product offering and appears to be open for business.
 

03 Use Your Neighbors To Cut Electricity Costs.

Old fashioned hospitality and social media converge in a fun new concept called Neighbor Dining. According to the creator, this could be the cure for urban loneliness, and at the same time a way to literally eat up your energy bill. What do you think?
 

02 Coca-Cola Has Island Fever.

Coca-Cola Zero launched an extraordinary summer attraction in Israel: a mini-island called “Coca-Cola Zero-Zone” that was built as a floating island in the middle of the Red Sea, designed as an urban street, offering a unique sampling experience to its visitors.
 

01 MINI Promotes Consumer Competition.

Some brands are striving to unite people, and some of them encourage consumers to keep away from each other. MINI, the brand of small urban cars, is inviting its fans to search for virtual automobiles in Stockholm while keeping as far possible from the people around.

Here it is, the Adobe Museum of Digital Media, the world’s first virtual art museum dedicated to digital art & innovation. The brain child of Goodby, Silverstein & Partners and produced along with Unit9, with the direction of digital architect Filippo Innocenti, the Adobe Museum Of Digital Media went live last week with it’s first piece called “Valley” by American artist Tom Oursler.
 

09 Check-In Donations Make $50k.

A while ago PSFK published these photos of ads on the San Francisco BART. The ads asked travelers to check-in using foursquare and with every check-in a $10 donation to a environmental law practice would be made by a Bay Area donor. The results of this campaign shows promise for more to follow.
 

08 Domino’s Cheesy Ad Reveal.

This new Domino’s spot presents what might be the, um, cheesiest ad reveal of the year. It’s certainly one of the oddest. Domino’s asks focus-group members if they believe the chain uses real cheese in its pizzas. When the subjects express doubt, the room’s walls fall away, and they find themselves on a dairy farm that supplies the milk for Domino’s cheese.
 

07 Philips’ Bright Idea.

A social experiment, a medical experiment and an online advertising experiment all rolled into one? That’s what it looks like Philips is planning with its new Wake up the Town campaign. The premise is simple: bring brighter mornings to a place where winter darkness falls for months on end.
 

06 CNN Shows Both Sides Of The Story.

These are one of the better billboards from the last weeks. CNN is using a really direct approach in this new campaign. They created the illusion that a piece of the poster was torn away and there is another poster underneath it with a complete different version of the story.
 

05 Samsung’s Homemade Music.

Samsung needed to figure out how to advertise themselves at an annual orchestra in the Czech Republic. How else to engage music fans with anything else then…music? So, Samsung made music out of all of their home appliances and choreographed the music into familiar songs the attendees would enjoy. Clever way to build a connection from the brand to consumers, not to mention they also passed out raincoats with coattails to match the musicians.
 

04 First Bank Gives Away Free Books For Your Flight.

Possibly treading on the likes of Hudson, Denver-based FirstBank is out with a diorama campaign in the Denver Int’l Airport which offers travelers free books, crossword puzzles and Sudoku via a QR code which leads to a download.
 

03 Where Has Your Food Been?

From bananas and spinach to coffee and chocolate, we’ve covered a variety of food tracking concepts that were mainly focused on the ‘softer’ side of traceability, giving consumers a sense of connection to the sources of their food and the people who grow it.
 

02 Minnesota Markets Schools.

When a school district in Minnesota decided to turn lockers into ad inventory, it didn’t skimp on the creative palette. The Star Tribune in Minneapolis reports that some area schools are giving lockers over to an outfit called School Media. Now, students will put their lunches in lockers covered with a garish pink decal advertising the aquarium at the Mall of America.
 

01 Taylor Swift’s Latest Gets Bluesy.

Taylor will perform an exclusive show for JetBlue Airways on Wednesday, October 27th at the state-of-the-art Terminal 5 at New York’s JFK airport. This performance is part of the “Live From T5″ concert series presented by JetBlue…

It’s time for something fresh. As you know, 3D Projection Mapping on buildings is old news…Glue Isobar in London decided to shake things up by projecting onto a car. As part of the “Get Your Energy Back” campaign, Glue Isobar used 7 projectors to project a CG directly onto a Toyota Auris Hybrid.
 

09 Corona Light Puts Their ‘Friends’ In Times Square.

Fancy seeing your photo up in lights in New York City’s Times Square? How about lending your image for a Corona Light ad without being paid for it? Would the appeal of the first convince you to do the second?
 

08 Sesame Street Spices Things Up.

Old Spice Guy Isaiah Mustafa became a huge viral marketing superstar this year, and now he’s even worked his way into ‘Sesame Street.’ In a new clip, furry blue monster Grover tells viewers the advantages of smelling like a monster and knowing the word “on.” Mustafa doesn’t make an appearance, but Grover makes a pretty good stand-in.
 

07 Social Mobile Users Hit Record Heights.

Facebook recently announced that the site now has 150 million mobile users worldwide. Much of this has to do with the rapid growth of app usage, specifically on smartphones. Perhaps not surprisingly, social networking apps are the the fastest growing category of all apps, with download rates increasing by 240% in the last year.
 

06 Meet The New Celebri-tubes.

AppRats, which demo’d at Ventures Demo Day, has taken a gamble on the fact that the next generation of celebrity will come from YouTube and has banked itself on engaging fans of those celebrities on the Facebook platform, trying to provide individuals with over 25,000 YouTube subscribers with custom branded platforms in order to target their viewership market.
 

05 Trick Or Treat Chipotle Style.

If you plan on donning a costume this year, you might as well make it a processed food costume. Not only will your friends think you’re all tasty, but when you stop by Chipotle before tricking and treating, you’ll be treated to $4 off your favorite burrito. If you let them take your pic and post it on their website, you’ll even be entered to win $2500.
 

04 Mountain Dew Is “Liked” Throughout The Web.

Mountain Dew today rolls out an innovative ad campaign featuring banners that incorporate Facebook’s “like” icon, marking the first time the social-networking behemoth will extend its social/sharing functionality to ads appearing on other Web sites.
 

03 Reality Rally Test Drive.

Skoda has just released a new rally based, augmented reality test drive campaign for their new Fabia RS where users become the driver in every way, right down to the helmet view that pulls in your face from the webcam.
 

02 First Ever Pony Pages Are Off!

I think it is the very first Facebook ‘like’ race. Each Horse has their own facebook page and the more followers they get, the faster they get propelled to the finish line. It’s a horse race of all the best horses to ever run the Melbourne Cup (Australia’s largest horse race). The actual promo is on the bottle caps (you have to collect the winning trifecta).
 

01 Oakley Foresees Profitable Product Placement.

If you’ve been living under a rock… Okay, bad choice of a phrase, if you missed it, yesterday was the day all 33 Chilean miners were rescued after spending 69 days underground. The whole operation was streamed live on TV, and on CNN.com. All miners were wearing sunglasses as they came up, as their eyes were accustomed to the dark, and these sunglasses were donated by Oakley.

French Connection United Kingdom’s gunning for a little social media infamy. It was the first brand (at least, the first we knew of) to dive into ChatRoulette with a campaign targeted specifically to its drive-by lurkers. Since then, and with help from agency Poke, it’s launched Youtique. 
 

09 The Siberian Tiger Strikes Back.

Leo Burnett Russia created an application using augmented reality. We all know that the Siberian Tiger is becoming extinct because of poachers. In order to make this truly known and felt, the group created a tiger t-shirt with a marker of a tiger printed on the shirt. They placed special fitting rooms in trendy shops across Moscow. With a special camera, they made the wearer of the t-shirt feel how the tiger feels when it is shot. 
 

08 Paramount Launches Jackass.

When you have a film as unique as Jackass 3D, you want people to notice. Paramount has the right idea in their billboard/displays that show an unfortunate stunt man hitting the display after taking off from a ramp. 
 

07 What’s Under The Kilt?

In today’s world, where TV Commercials are less relevant due to the increased ADD-ed society, being barraged with so many commercial messages, with less and less “stickiness”, the idea of communicating brands via alternative channels are promising. Like the humble bus stop. 
 

06 Recycle Bins For Cars.

Car manufacturer VW wants to tell people that their new model, Polo, is produced out of 95% recyclable materials. People in Germany are used to recycle glass and paper in huge bins outdoors. The get awareness for this, they made an even bigger bin in the shape of the Polo. 
 

05 Mobile Art.

Started in Minneapolis just three years ago, the Artcrank show was a quick, fun way to publicize local artists by inviting them to create posters about bike culture. Since then, the concept has spread with lightning speed to cities like Portland, San Francisco, Des Moines and even London. 
 

04 Smirnoff’s New Mix.

Reality TV is hitting the rocks. More precisely, Smirnoff is sponsoring a new show airing on African American entertainment channel Centric, and rebroadcast on BET, called Master of the Mix. The obvious product tie-in with vodka will pit DJ against DJ in cities throughout the world in the quest to crown “The Hottest DJ in the World.”

 

03 Toohey’s Party-Hopping.

Clever commercial created by BMF Sydney, the TVC is set in a world of interconnected house parties and follows a regular guy’s journey to the clean crisp taste. Directed by Garth Davis via Exit Films, the TVC will be seeded online to fans today as a sneak preview to the official launch this weekend. 
 

02 Clown Gives Real Customers Real Play-Money.

For every person who ‘likes’ Jack on Facebook, he’ll make a nickel donation into a money jar, displayed and updated in real time on his fan page. At the conclusion of the month-long campaign, Jack will reward one lucky fan with the total amount in the jar. The grand prize will be determined by how loyal Jack’s supporters really are and the number of people they help turn into new Jack fans 
 

01 Sing-A-Tweet.

Here’s an idea that I think has been built on the success of the recent Old Spice campaign. Here, Orange are providing a similar version by turning Tweets into a singing tweetgram. A cute idea that will no doubt trent well, but unfortunately it doesn’t quite have the same humor and unpredictability as Old Spice. What do you think?

How do you create the ultimate reality? You take the winners of the 2 top rated reality shows in the country and set them against each other. Inside a billboard. A new reality game format is born featuring the winners of the reality shows “THE BIG BROTHER” & “SURVIVOR” who will compete against each other while living inside a giant Yellow Pages Billboard. 
 

09 Daffy’s Text To Undress.

We needed to find an interesting way to launch fall fashions at Daffy’s, a clothing retailer in NYC . We created a street-level event that blended window shopping, a fashion show and an interactive peep show. The Daffy’s ‘Undressing Room’ featured live models stationed in the Daffy’s display window at the retailers Herald Square Flagship, right across the street from Macy’s. 
 

08 WebP, The New JPEG.

Google is introducing a new format for images: WebP. Images on the web in this format will have smaller file sizes, load faster and relieve a lot of overclocked networks. They won’t necessarily look better — WebP images are as “glossy” as JPEGs — but the files might be around 40% smaller than JPEG files. 
 

07 KFC Contains Its Pollution.

The fast food industry will soon inaugurate what is rumored to be it’s first re-usable container. KFC announced in May of this year that they would introduce new packaging across five markets but it was confirmed this week that the roll-out to market is set for early 2011. 
 

06 A Business Card That Works For You.

Well, it seems that more innovations are happening right now in business card design than in any other advertising medium. We have seen an edible business card. We have seen a business card with a lipstick mark. We have seen a Common business card for a candy store and a dentist! Now here is the latest one – a business card that can be used as a tire patch. 
 

05 Bavaria Beer: Now Sold In Paperback.

This is a ‘different’ advertising effort for Bavaria beer. The Dutch beer brand is promoting itself with a rather unusual and unexpected way. They are making a parody of the famous book ‘Men are from Mars, Women are from Venus’ They changed the title a bit – Men are from bars, woman are from Mars. 
 

04 Desigual Dresses The Undressed.

Desigual, the Spanish based designer, held its first ever ‘Undie Party’ in New York and it was quite the success, with plenty in line braving the streets of New York. For two free pieces of cothing , a top and a bottom, how could anyone resist?

 

03 United Football Disguises Its Fans.

The United Football League is launching a new national advertising campaign to drive awareness of the league, boost ticket sales and increase viewership of televised games. The theme “Get closer to the action” represents the first work from BBDO New York since the agency was selected to be the UFL advertising and marketing partner in June. 
 

02 Coca-Cola Refreshes Its Billboards.

Very creative uses of billboards by Coca Cola. Instead of keeping the ad on the billboard they took advantages of what was beside it: They even created fake billboards nearby and related them to the Coca Cola billboard. Clever! 
 

01 Print Ads Brought To Life By AXA.

AXA Insurance in Belgium recently launched an iPhone app to help its customers with claims as they happen. This was the first on-the-go mobile service within Belgium so AXA wanted to reach not only its existing customers, but also attract new ones.

Heading out for a night on the town? Be careful, or you’ll end up single, broke and saddled with community service, according to this new Web-only PSA by the Texas Department of Transportation. “Happy Hour FAIL” lets you watch a drunk driver’s social life fall apart via social media. 
 

09 Audi Plays Bridge.

Audi, a brand exuding an attitude of self confidence and progressive thinking, and associated with the latest technology and innovative design, is a perfect brand to pioneer this entirely original concept, a new breed of “billboard” created by Access Agency.
 

08 Nokia Pushes Tricks Of The Trade.

Beginning in 2009, Nokia’s Push project has been working on a small scale to integrate sensors onto skateboards, collecting motion data about tricks and movements the skater is making while riding. This data is pushed wirelessly to a Nokia phone carried by the rider, where individual tricks are collected, analyzed, scored, and potentially tracked onto a game-like interface. 
 

07 Oregon Points To Buy Local.

Much the way IndieBound aims to encourage consumers to buy from independently owned bookstores rather than national chains, so Oregon-based Supportland is using incentives to reward them for choosing local businesses when they buy products and services of any kind. 
 

06 Resident Evil Campaign Arms Madrid.

Some marketing campaigns can cost an arm and a leg. Then there are those that actually are an arm and a leg. A new guerrilla promotion for Milla Jovovich’s latest outing in the Resident Evil movie franchise – ‘Resident Evil: Afterlife’ – in Madrid placed hundreds of dismembered arms in sewer grates, flower beds, window displays, elevator and bus doors, to make it feel like the city was under attack from the undead. 
 

05 KFC’s $500 Buns.

To advertise its bunless Double Down chicken sandwich, KFC is paying college co-eds $500 to advertise on their buns, a move that should make women’s rights advocates cringe but might encourage men to buy the artery-clogging $5.49 sandwich.
 

04 A Road Paved With Good Intention.

The I-75 is an American interstate highway that begins at the Canadian border in Sault Ste. Marie Michigan and stretches 1,175 miles through the conservative heartland of America. Along this lonely road, there are about 50 rest stops, and it is Magnussen’s intent to post his “art of social conscience” at every single one of them. 
 

03 Micky D’s Takes It To The Streets.

In the friendly tradition of ice-cream trucks and pop-corn carts, the highly visible McMobile brightens up the day at large sporting events, concerts, street festivals and any other events where large crowds are present — and hungry! 
 

02 Fill’er Up With Stupid.

Diesel Sneakers are catching up on the Diesel Stupid campaign with “Kick Ass”, an integrated advertising campaign using video, ‘Twittas’, print and online media featuring kickable people, and of course a catalogue. 
 

01 Trees Weigh In On Climate Change.

Working on the idea that everybody has an opinion on climate change – but what about the opinion of Nature? Happiness Brussels, decided to give an interesting and intelligent voice to one tree in Brussels. The tree, living in Bois de la Cambre, has been “brought to life” to become the communications centre of an initiative for leading popular science magazine EOS.

ABC has released a new iPad app that syncs with their new TV show, My Generation, to provide real time content on the tablet device. By listening to the audio coming out of the TV, the iPad app, with the help of Nielsen, is able to identify where the viewer is within each episode and provide additional content. 
 

09 Keep Your Eyes On The Road!

Well, you need specially designed 3D glasses to view Wonderbra’s new billboard poster. The poster is at Waterloo Road London, and it features a model wearing the bra. (She seems to have a good amount of necessary assets. Or is it just more Wonderbra magic?) 
 

08 You’re Not Smart, Your Phone Is.

To help market the new X10 Sony Ericsson android phone in the USA, Dare, New York, filmed 5 YouTube clips looking at fun mock focus group testing. The X10 was tested by Models, Guidos, Surfers, Glam Rockers, and Toddlers. Each focus group clip showed unique features that the X10 possesses compared to its competitors such as the iPone, HTC EVo, and Blackbery’s.
 

07 Tesa Unleashes Giant Bugs In The City.

A company named Tesa wanted to promote the Tesa fly screen. The solution: The safety nets of construction site scaffoldings in the city centre are turned into a giant fly screen, simply by adding several flys, wasps and mosquitos measuring over two meters each.
 

06 60,000 Woman Help You Find The Perfect Levi’s Fit.

Iconic jeans brand Levi’s has launched a global digital fitting service created by Duke/Razorfish, to help women find their ideal size. The new digital offering is based on the figures of 60,000 women worldwide, and is meant to be a step towards ending the frustrations in the “search for a perfect fit”, according to Levi’s.
 

05 It’s Here: Clouds That Advertise.

At IFA in Berlin, one clever company pumped up business for themselves by bringing along a foam printer. The result: gorgeous, ethereal letters floating high into the sky. Highly recommended for love letters and other flights of fancy. 
 

04 Twitter Gets A Face-Lift.

Twitter has announced that it’s rolling out a new version of its web interface. Some users will start seeing the new look as soon as tonight, though the company says on its blog that it “will roll out as a preview over the next several weeks.” 
 

03 Coca-Cola Makes The Impossible Possible.

I don’t know if I’ve ever put any serious thought into whether or not an inverted pyramid store display was possible or not. In fact, I don’t think I’ve ever considered it at all, but Coca-Cola has, and they’ve integrated the idea into their Coke Zero “It’s Possible!” advertising scheme. 
 

02 AR of The Future.

Layar has had a busy week. The augmented reality software makers recently announced the inclusion of Skyhook Wireless’ location SDK, a new local search feature called “Nearby” and a free embeddable AR viewer called “Layar Player” for iPhone apps. All the while, however, the company also showed off an experimental augmented reality technology. 
 

01 Fanta’s Followers Have Fun.

Coca-Cola Israel launched Fanta FBALL bottles in April 2010 with the creation of the FClub, a social network designed to introduce teenagers to the brand’s message, “Never Say No To Fun”. The club provided teens with a range of spontaneous, exciting and full of fun experiences under the roof of one brand: Fanta.

Ford of Britain is channelling adspend for its S-MAX MPV away from outdoor ads and into an experiential campaign intended to position the model as innovative and technologic-ally advanced. 
 

09 Caution: Virtual Children At Play.

It sounds like an urban legend in the making: you’re driving towards a school zone, have failed to slow down, and suddenly a spectral 3-D image of a little girl chasing a ball rises up from the pavement in front of you, only to descend again to the depths after you’ve braked. 
 

08 Nike Sportswear’s Secret Burrito Bundle.

Nike Sportswear partnered with Portland’s Koi Fusion to celebrate Musicfest NW – and fans of both brands – by surprising them with a free jacket packaged in the form of a burrito. Followers of @nikesportswear and @koifusionpdx on Twitter received messages discussing a new menu item, the Destroyer Burrito. 
 

07 The Japanese Have An Eye On You.

Japan lags compared to the US and others in its use of digital signs, but is pioneering the use of displays that can identify passers-by and track their response. For example, a beverage vending machine in the train station in Tokyo is equipped with a camera and sensor that can determine a customer’s age and gender, and then recommend an appropriate drink. 
 

06 Amazing Race: In-The-Face.

CBS seems to have put out a viral video to promote their reality show The Amazing Race. A clip of the coming season may seem ordinary, until you see that this clip is an accident you can’t turn away from. The difference between this viral and others, is that you may actually want to show your friends! 
 

05 Railroad’s Welcome Wagon Is Bigger Than Life.

Now this is something really cool! Voyages-SNCF, the online booking service of the French railroads, launched a series of six internet films which show how they welcomed and said goodbye to 6 customers. With the slogan “Further than you imagined”, they created unique situations for these 6 persons. On this Youtube channel you can see the entire series. 
 

04 Wrinkles Be Gone With Wuttisak.

To create effective brand awareness for office workers and housewives aged between 30-60 years old, we created posters of a woman’s face with visible skin problems. These posters were hung on walls of office buildings,  beauty salons and supermarkets. When looking closely at these posters you will notice that the wrinkles are actually stickers attached to the face. 
 

03 Baby Carrots: The New Cool Snack.

At August’s end, we got word that Crispin Porter + Bogusky was helping the US carrot industry with a $25 million campaign to make baby carrots cool. Yes. Cool. At the time, the most we had to go on were preliminary ideas for packaging, which resemble various species of junk food (luxe, extreme, futuristic). 
 

02 Google Search Reads Your Mind.

You’ve probably heard about the new Google Instant Search, so here is the introduction video to help you understand exactly what instant search is, how it works and why it’s so great. And I’ll tell you what, instant it is! 
 

01 Tweet For Cheap.

Japanese clothes retailer Uniqlo has found a novel way of encouraging U.K. shoppers give the brand a big presence on Twitter – by reducing the price of clothing pieces every time someone sends a tweet about an item.

Honey-bee populations are mysteriously dwindling worldwide. In England, the Banrock Station winery created the “world’s first ad with live bees” to call attention to the problem. They used queen-bee pheromones to attract a giant swarm of bees (as many as 100,000 according to the BBC) from a nearby honey farm to spell out an “SOS” message on a billboard. 
 

09 Bags Travel Free With Mini.

One of the selling points for Mini Cooper Clubman – the Mini that is roomier yet still cute — is that it has room for some luggage. The Clubman’s luggage compartment measures 9.2 cubic feet (the basic Mini has only 6 cubic feet) and has a cargo cover as standard equipment. 
 

08 Follow JFK On Twitter.

The JFK Presidential Library and Museum is rebroadcasting every stop and every speech from JFK’s presidential campaign from 1960, as it happened, using a dedicated Twitter feed. Readers can access the campaign using smart phones and QR readers. 
 

07 Ping In A Nutshell.

Ping, Apple’s new social network, is the standout feature in iTunes 10, the most recent update to Apple’s music management application. Within Ping, you can find and follow your favorite bands and your friends as well as recommend or leave notes about the music you listen to. 
 

06 Palmolive Makes It Rain- On A Model- In A Billboard.

Here is a really nice ambient stunt to promote a new Palmolive shower product in Moscow, Russia. A specially designed circular billboard stand was erected featuring three sided palmolive advertising. They then hired a model to come along and shower inside the billboard, nice idea and a great looking stunt! 
 

05 Schweppes’ Bursting Bottle.

The geyser at Paco De Arcose was transformed into an installation in the shape of a bottle of Schweppes. Black Milk Media was the media agency responsible for activating this project that not only will advertise the brand Schweppes, but will allow for maintenance and cleanup of the geyser for 12 months. 
 

04 Milk, It Does A Bus-Stop Good.

The federation of milk producers in Quebec, Canada created a giant milk carton on top of a bus shelter. Two busstops were selected, one at Montreal and the other one at Quebec. Fake milk was dripping on the side of the bus shelter, which had a image of a glass of milk on it. 
 

03 Breast Cancer Foundation Paints The Real Picture.

This great art bodypaint ad campaign for the Breast Cancer Foundation is so well thought out. They’ve created awereness on a very serious issue in a humourous way-And that’s a tough balance. 
 

02 Recap: 2010 Creative Sports Campaigns.

In the past there has been hundreds of successful ambient, viral and guerilla-campaigns done for several brands. But what about sports clubs or brands? Check out our compilation below with some of the best campaigns worldwide for sports!.
 

01 Tippex Entertains With Interactive Bear.

This viral campaign by Tipp-Ex is a fantastic example of how viral content can involve, entertain and surprise its audience. Two hunters are in their camp in the woods when a bear unexpectedly appears in shot.

In order to promote its new, cutting-edge calling technology, Google is going retro with dozens of phone booths set to sweep the nation’s airports and colleges.
At a press event at Google’s offices in San Francisco, the company launched Google Voice integration with Gmail, giving users the ability to make and receive phone calls from their inboxes. 
 

09 Museum Displays Headless Horseman.

For Tim Burton, the Exhibition museum came up with a cunning outdoor campaign. In one of Tim Burtons classic films, Sleepy Hollow, the main character was headless driver of the gothic horse. To drum-up some extra publicity the museum put on free carriage rides from the city centre to the exhibition. 
 

08 No Cash, No Card, No Problem.

Imagine walking into your favorite cafe and instead of waiting in line to place your order, you hand over your debit card, submit your order and authorize payment from your bank account- via an application on your phone. You can’t do that now. But it’s very possible that some day you will. 
 

07 V-8 Samples Facebook.

V-8, the Campbell Soup fruit-and-vegetable juice blend, has taken a big step into social media marketing with a sampling campaign for a new product extension that’s being conducted almost entirely on Facebook. 
 

06 GNC Slims In 60.

GNC has come out with a neat new product bag. The bag illustrates the slimming effects of its product, Burn 60, in a unique and creative design which is given with every bottle purchased.
 

05 Piperlime Takes A Stand.

I just came across this ad campaign today and am loving every minute of it. I love the fact that Piperlime is asking ladies to take a stand against sneakers, sweatpants and flip flops. But what I love most is that, according to this, they understand the ramifications of taking such a stand, and know that not everyone may be so supportive. 
 

04 Asics Thinks Running Trumps All.

No matter what sport you are talking about, people usually think the sport they participate in is the best. It gets a bit tricky when multiple sports are involved or a sport has multiple disciplines such as a triathlon. Along those lines, while some triathletes might believe that it is all about the bike, the guerrilla marketing effort for Asics below would argue that “in the end it’s about running.” 
 

03 Nissan Shows Toyota How It Should Be Done.

Toyota’s pain is Nissan’s gain in the new ad “Dime,” below, voiced by Robert Downey Jr., part of a brand-new campaign by TBWA\Chiat\Day in L.A. After Toyota’s recent sudden-acceleration problems, the government has considered mandating “brake override technology” for all new vehicles. 
 

02 Sony Makes A Monster Out Of You.

Check out Media Monster Wars, a cool social media game from Sony Vaio, that creates a beast out of your Facebook content. Encouraging you to be ever more social, the game builds your Facebook photos, comments and video into a unique creature that engages in battle with your friends’ beasts, or even Justin Timberlake’s. 
 

01 UPS Displays The Need For Speed.

In order to create awareness of UPS in Indonesia, various art installations portraying “speed” were built and placed throughout the city in public places. Business people were able to interact and observe these striking installations in office buildings, lobby areas, streets, stairs and sidewalks.

For the third consecutive year, Coca-Cola Israel opens the gates of its summer camp called The Coca-Cola Village to young fans. This time the iconic brand provided the visitors with an opportunity to ‘like’ this or that place or feature within the camp, just like they do it within the Facebook social network.
 

09 Koleston Goes All-Natural.

The concept of combining a billboard and the sun has been done several times. But in this case the effect created is extremely good. The model changes from having blonde hair into black in just a couple of hours.
 

08 Face’s Places Checks In.

Facebook launched its geolocation service ‘Places’ yesterday, after months of anticipation and delays. The new service will allow Facebook users to share their location with friends on the site, as well as tag other friends in the same location, as long as they have also checked in.
 

07 Lay’s Chips Away The Competition.

In order to demonstrate that Lay’s Kettle Cooked Chips are made with traditional, artisan cooking methods, the brand hired a team of skilled artisans to hand-carve a billboard made of wood. The billboard was located in San Francisco, CA and took approximately ten days to complete. Watch the video too.
 

06 How Do YOU Look In 3D?

The HD quality of Sony 3D home entertainment is showcased in this print advertising campaign from Bauer Media and photographer Morgan Silk. Everyday television viewers are presented in high definition, with 3D glasses hinting at the brand behind their viewing experience.
 

05 Tacos Get A Tequilla Twist.

Gallo Winery, handling US distribution is launching its Camarena Tequila this summer with a product sampling tour fueled by Facebook and Twitter. Since most brands have not used social media for sampling yet, I hope you read along…The tour starts in California and Nevada.
 

04 Mobile Trends To Watch.

Mobile advertising is increasingly important, as cell phone adoption rates, especially smartphone adoption rates, soar. With a range of mobile advertising options, including SMS, WAP, mobile app display ads, search ads, rich media, video and push notifications, the landscape can be a bit complicated.
 

03 Dior’s Biggest Purse Yet.

Patrons who shop on East 57th Street of luxury labels hardly have to worry about New York City scaffolding, and all of the dangers and filth that come along with it. So, when something goes under construction (on East 57th street), New Yorkers can expect to either not notice or be informed by an attractive display.
 

02 Carlton-Draught Takes Its Time.

From those wonderful folks who brought you the Big Ad, comes this gem. An intoxicating opera of Aussie pub life and the beer they love. Cheers.
 

01 Target’s Fashion Show Is Anything But Standard.

Last night in NYC, Target staged a pretty impressive fashion event called The Kaleidoscopic Fashion Spectacular at the Standard Hotel. The retailer installed dynamic LED lights into each of the 155 rooms on the south facade. Over 60 dancers outfitted with items from Target’s new fall clothing line performed to a synchronized music program.

As The Expendables hits theaters, Lionsgate is focusing on making the marketing really hit with a “bang” to get you guys in theaters to watch Sly and his badass team of mercenaries kick some butt. I wanted to feature this crazy YouTube promo they’re doing where right in the middle of an interview, Stallone breaks out a rocket launcher and blows up the entire page. It’s actually pretty damn cool, especially to see him interacting with the site. 
 

09 Pirates Hide 10-G In NYC.

We don’t know who is behind it, or what, if anything, they’re promoting. The only thing we know, or most likely care about, is that allegedly a chest full of money is buried somewhere in New York City. According to the unknown parties responsible for the mystery, $10,000 is waiting to be found. 
 

08 The Science Of Tweeting.

Twitter is here to stay but there is some science to creating a perfect, “tweetable moment” during a presentation. That is, a memorable moment that sticks in the mind of your audience long after the presentation is over. How do you get those moments to happen? How do you get an audience to tweet it? How do you fit it into 140 characters or less? 
 

07 Dexter’s Alternate Reality Gaming Is ‘Dead’ On.

Alternate Reality Gaming (ARG) seems to be growing bigger every year and for the most part, it’s probably driven by events like Comic-Con where in 2010, the fifth season of Dexter was previewed with an ARG campaign by Showtime to drive hype in the lead up to the season launch. 
 

06 Sweet Salvation.

Strawberry Fields was a Salvation Army’s children home at Liverpool, where John Lennon often played as a kid. Lennon even wrote later wrote a song about it. To promote the new exhibition at The Rock & Roll Hall of Fame, die-cut strawberries containing the event info, were mounted on stakes and planted in the Strawberry Field section in Central Park in New York. Instead of sending boring invitations, people were rended curious and picked up the strawberries to see what the fuzz was all about. 
 

05 Ben & Jerry’s Takes A Stand.

It is quite rare that a brand steps up to support one side of a controversial issue and standard marketing advice usually is to not go down that road. But Ben&Jerry’s haven’t really tried to follow the herd through all these years and have now stepped up on their website to support the overturning of Prop 48. Hubby Hubby ice cream anyone? 
 

04 VAIO Power Is Out Of This World.

The first rocket to reach the moon had less computing power than today’s Sony VAIO notebook. Which raised the question: can a Sony VAIO laptop with Intel processors launch a rocket into space? 
 

03 PUMA Supports All Athletes.

PUMA has launched an integrated advertising campaign, PUMA Social, honoring the After Hours Athlete. Forget calorie counting, fitness training, and hydration levels. PUMA Social is all about the playfulness in after hour sports. From ping-pong, bowling and foosball to darts and karaoke, PUMA gives a nod to the athletes whose goal of scoring a phone number precedes the goal of scoring a bull’s eye.  
 

02 Soccer Dreams By Sagres.

Sagres is the main sponsor of the Portugese Liga, the First Division football league. To reinforce Sagres as a beer brand and to increase the attendance at matchdays, they made the wildest dream of a football supporter coming true. They built up a whole system where they’d give thousands of people the chance to play their own match in the stadium of the first division teams. 
 

01 Prizes Tracking YOU Down.

In most promotional contests involving giveaways, winning consumers must typically reach out to the company involved to claim their prize. Turning that paradigm on its proverbial ear in Brazil, Unilever detergent brand Omo is using GPS to bring prizes to consumers at home.

Celebrating ‘Ideas That Stick,’ television star Angela Kinsey partners with Post-It brand and Publicolor to unveil the world’s largest artistic billboard made of Post-It Super Sticky Notes. On Tuesday, August 3, Post-it Brand from 3M a not-for-profit organization Publicolor, will reveal the winning artwork selected from their national student design contest in a BIG way.
 

09 Feed The Meter. Feed The Homeless.

If old candy machines can be used to enable guerrilla gardening, then why shoudn’t old parking meters be used to help combat homelessness? Such, in fact, is exactly the premise behind the ParcoDon campaign, an effort in Montreal to collect money for the city’s most destitute residents.
 

08 Vegas Show Installation Is A Cut Up.

We have all seen some strange things at the airport, especially the Las Vegas airport, but how about a woman sawed in half? Oh that, that’s just Lance Burton’s luggage, or assistant, or both?
 

07 VW Sizes Up Porsche Owners.

Saw this and it made me chuckle. People who drive a Volkswagen are apparently more well endowed than Porsche owners. Or that’s at least what these images are implying. I am not sure if this is an official campaign, or just a stunt done by a Volkswagen enthusiast, funny though!
 

06 Jamba Jams On Cheeseburger Chill.

You remember when McDonald’s took Starbucks on with its own McCafé, resulting in financial success that paid off during the crisis and, scarier still, got Starbucks serving breakfast burgers for awhile? Now it’s aiming for Jamba Juice marketshare with the promise of “real fruit smoothies” that undercut the smoothie giant – in part because they’re made with, uh, purées.
 

05 Solve This Puzzle And You’re Home Free.

The Home’s-kun Shijo Saikyo Nanmon (literally, “Home’s-kun The Most Difficult Problem Ever”) takes the company’s eponymous mascot, Homes (a play on Sherlock Holmes, of course) and presents the puzzle he is working on. Apparently there is a code hidden somewhere in this floor plan. Anyone who can solve the puzzle stands a chance of winning two years rent-free in a luxurious apartment in Minato-ku, Tokyo.
 

04 Geek Squad Has Unfinished Business.

Before you get angry and start yelling-call Geek Squad. They are there to help save you from your computer problems, and save your kids’ ears from any inappropriate language that may occur with those problems.
 

03 Tailgating Billboard Is A Smash.

Talk about a good visual illustration, this one definitely nails it. At least this is a billboard that will catch the drivers’ attention. The matching slogan says: ‘Tailgating Isn’t Worth It. GIve Trucks Room. It’s The Law.’ So if you don’t want to end up like the billboard you will keep your distance.
 

02 Task Rabbit Nibbles On Your To-Do’s.

In a nutshell, TaskRabbit is a service networking website that “helps individuals and small businesses in a community outsource their tasks and deliveries- leveraging the latest technology and social networking paradigm, we are building trust and blurring the lines between the on-and offline community.”
 

01 SMS Hits The Wall.

This little project from VR Urban (a group dedicated to creating interactive street art installations) seems to have flown under the radar since launching in January this year. Their digital installation integrates projection, laser guidance and SMS to create graffiti painted a digital slingshot.

A must-see video of Microsoft’s Street Slide, better than Google Streetview. The difference is in Microsoft’s use of stitched-together panoramic photos, rather than fisheye-lensed, step-by-step photos. But you have to see the video for yourself, and hope it makes its way to Bing. 
 

09 Facebook In 4D.

Diesel’s “Be Stupid” campaign platform continues to drive ridiculously innovative work. This time they’ve said that Digital is smart. Analog is stupid. And with that, Diesel has created a social event called Facepark, a live event where thousands turned up to create an analog version of Facebook. 
 

08 V Energy Goes Viral.

V Energy is a special energy drink with guarana from New Zealand. With this spot they want to promote the possibilities when drinking this energy drink. It’s a variation on the famous sport called ‘Parkour’, in parkour people run and jump from one structure to another in a smooth and fluent way. 
 

07 Coke Is Big On Friendship.

Many countries celebrate the day of friendship dates rather different. In Argentina, the Dia del Amigo is traditionally celebrated on July 20. This type of appointment is always interesting to brands that take the opportunity to implement specific operations. Coca-Cola Argentina is no exception to the rule in this concept of reusing the beverage dispenser. 
 

06 Koleston’s Pretty Pictures.

Problem: Make women look beautiful in ID snapshots. Around the world ID snapshot tend to be ugly. For this reason showing documents and ID photos is always embarrassing. Solution: Koleston, a brand of beauty that is concerned about women’s self esteem, did what no other brand has ever done. 
 

05 Nintendo Keeps You Occupied, While Your “Occupied.”

The challenge: Nintendo asked us to come up with an indoor promotion for Nintendo DSi Brain Teasers. The problem: in shopping malls prior to Christmas. And as we all know, they are a madhouse of noise and confusion at this time. So, how do we get anyone’s attention in there? 
 

04 Bacardi Wants The Best Bartender.

A misterious character is looking for the world’s best bartender in this series of beautiful short-films from Bacardi, True Originals. Here is the second one, “The Hummingbird”, check the previous link to see updates and more content. 
 

03 Warner Brothers Gets Conventional.

Out of the many uses businesses have found for promotional products, building brand awareness seems to be the most common. After all, a brand that is easily recognized and well-liked doesn’t have to sell itself over and over again. Once people trust your brand, all of your subsequent sales and marketing efforts become easier and more effective. 
 

02 Darford’s Doggone Good Donation.

Launched this spring, the Plus One Movement from Canadian pet food maker Darford International aims to provide fresh, quality food to abandoned dogs awaiting new homes. How it works: Attached to every Darford box of treats and food is an extra meal of the company’s Zero/G dog food intended specifically for donation to a dog in need. 
 

01 Neighborhood Noise Proves A Point.

The POWA ‘Neighborhood Experiment’ PSA in South Africa is a powerful and disturbing one. The ad begins with a man playing drums in his home late at night. Of course, he gets several complaints from neighbors claiming that the noise is too loud.

A commercial aired on Emirates in-flight movie screens at exactly the same time as the plane was accelerating down the runway allowed viewers to watch the car accelerate, while experiencing the incredible G-Force for themselves (experiencing the closest feeling to an actual test drive).
 

09 Blood Money.

The Red Rail is a new project which has been initiated by Nobel, a non profit creative project agency. The meaning behind the collection is a pretty great idea if you think about it. The aim is to create a new generation of blood donors. Yes, that’s right. How will they achieve thats? The only way you can get your hands on one of the designs is to donate blood.
 

08 IKEA’s Curtain Call.

This cinema ad for IKEA, produced by Leo Burnett Hong Kong, ran in select theaters before movies. IKEA demonstrates its new product line in a new, unexpected way to take advantage of live marketing.
 

07 Recycled Billboards.

This is a new part of the ongoing campaign to save water from Denver Water (USA). With the recession still lingering fresh in consumers’ minds, frugality is en vogue like never before. But rather than use a highfalutin phrase like “Frugality is en vogue” to rally Denverites, we went with “Waste is out”.
 

06 It’s Eiffel’ly Big.

Is buying a Louis Vuitton purse not French enough for you? Well, how about buying a Louis Vuitton bag from the brand’s New York flagship store, which has plastered a giant Eiffel Tower onto its six-story glass facade? As if the giant store wasn’t already a tourist magnet, they had to go and make it photogenic.
 

05 Slow Sign Language.

Thai artist Wit Pimkanchanapong took the “instant” out of instant messaging with his latest project – an interactive artwork called “The World’s Slowest SMS Billboard”. The enormous billboard was positioned on the facade of the Singapore Art Museum as part of the Night Festival, an annual outdoor arts event held after sunset.
 

04 (Your) Life Magazine.

There may now be myriad ways to take online content and repackage it attractively for offline presentation, such as through the news from YOUs Facebook application. Those reading online, however, are typically still stuck with the same, dispersed set of online feeds they always have been. Flipboard is a new iPad app that aims to integrate and spruce up all those tweets and updates in a single, personalized online magazine.
 

03 Jabulani Jubilation.

The commercial titled Jabulani Stadium inside was done by LEW’LARA TBWA advertising agency for ADIDAS company in Brazil, giving individuals an experience like no other.
 

02 Get Mugged On The Bus.

Whether you are on your way to or from the airport, a cold beer usually sounds like a refreshing idea. Airport transit buses in India had handles installed to look like beer mugs, all in an effort to promote the non-alcoholic Indus Pride beverage.
 

01 LEGO Gets Inked.

The mad men behind Pilot Extra-Fine ball-pens have created a great viral marketing featuring LEGOs with drawn on “badass” tattoos. Straight out of your mother’s nightmares, these LEGOs have dedications to Harley Davidson, lots of angry skulls, and in one instance, a rather racy ‘tramp stamp.’ Click through to view our favorite tatted up bad boys.

Volkswagen Germany follows in the stunt-minded footsteps of its Swedish brethren with a series of installations that help to speed up everyday chores, for the Fast Lane campaign promoting the Golf GTi out of Tribal DDB Hamburg and DDB Stockholm. A slide helps commuters get downstairs faster, shopping cart skateboard mods and a sound effected elevator help pick up the pace in unexpected places. 
 

09 LED Lightens Up The Weather.

Thinking about turning on the news or heading to Weather.com to check out the forecast? Bo-ring! Wouldn’t it be infinitely cooler if you could just glance over at a giant skyscraper illuminated by a rainbow of 72,000 LEDs to let you know whether it was going to rain or be sunny? Well that’s exactly what the Dexia Towers in Brussels do.
 

08 New Balance Plants A New Road.

In the spec spot, a pair of photo-real New Balance 509 sneakers jogs in super slow-mo along a high speed, time-lapsed streetscape, leaving bursts of beautiful flowers and other plant life that is in stark contrast to the gritty, New York City cobble stone street.
 

07 Ben & Jerry’s Augments Your Ice Cream.

As of launch time, there are four “dioramas” that come to life when you hold a pint of Ben & Jerry’s New York Super Fudge Chunk, Cherry Garcia, Chocolate Chip Cookie Dough or Milk & Cookies to your iPhone. The images include cage-free chickens, cows, cocoa farmers and Big Apple landmarks like the Statue of Liberty. Upon collecting all four dioramas, iPhone users get a special downloadable Ben & Jerry’s mobile wallpaper. 
 

06 Tech School Gets Tricky.

To publicize the magic course at the Senac Technical School, an interesting automatic door was created. It features a picture of a woman who splits in half when the doors are opened.
 

05 Doggie Dating In The Park.

Hallmark, the Italian Sky TV channel for women, needed to annouce the presence of the famous police-dog Inspector, Rex. Micro billboards were positioned low on sidewalks (in order to be seen by dogs) which featured Rex’s female dog fans, dressed nicely and keen on bumping into him.
 

04 Mustafa Spices Up Twitter.

Wieden + Kennedy Portland scooped the top creative honor last month for its US TV ads for the Procter & Gamble brand, Old Spice, starring fast-talking, muscle-bound former American Football player Isiah Mustafa as a “The man your man could smell like.” It has now created more than 100 short clips featuring Mustafa in the shower and talking to a camera, but this time addressing individual Twitter users famous in the US, such as actress Alyssa Milano.
 

03 Canada Tourism Crosses The Digital Border.

One of the things I love about digital is how well it supports experiential marketing. Digital can drive you to the brand experience, welcome you at the desired destination and archive the activities for follow up at a later time. The Canadian Tourism Commission is on the right page with their interactive mural installations. They are meant to inspire Americans to book a Canadian vacation.
 

02 Street Food At Its Finest.

This creative street advertisement reminds us of the very large fridge from Sharp. This giant fridge was placed at San Miguel in Madrid, Spain to show off LG’s new combination fridge/freezer.
 

01 Architects Build Urban Retreat.

Such a simple but beautiful idea: Netherlands-based DUS Architects’ Unlimited Urban Woods is a single tree, centered in a simple box lined with mirrors on all four walls for that infinity effect. Step inside and you’re instantly transported from the center of Amsterdam to a peaceful forest, marred only by the sight of your mirrored clones.

Neu.de, a German dating site is running an engaging advertising campaign in which it is planting a single white sock in laundromats with the caption “Also Single?”. The objective of the ad is to surprise single men and women when they open the laundromats to find the white sock and relate to it, luring them to the dating site.
 

09 Pantene Shakes Out The Dandruff.

Pantene has created dandruff salt shakers to show that while dandruff is disgusting on your scalp, it is even more disgusting on your food. These salt shakers were created to advertise Pantene’s anti-dandruff shampoo.
 

08 Red Bull Gets Racy.

Race car drivers very rarely get to experience their race rigs in a downtown setting and the bigger the city, the less unlikely it is. Red Bull though somehow convinced officials in London, England to let Mark Webber drive up to the Houses of Parliament and simulate a pit stop there. Vrooom vrooom.
 

07 Challenge For A Change.

It’s one thing to entreat consumers to change their behavior for the better, but when corporate rewards are involved, the win-win turns into a win-win-win… or more. Much the way Plus 3 Network matches corporate sponsors with consumers who work out for the benefit of the charities of their choice, so Bolder works with businesses to sponsor a different challenge each week.
 

06 So, How Vas Your Veekend?

Colenso BBDO, Auckland filled water coolers with blood, to promote the new show Vampire Diaries on TV2.These were placed in gyms, offices, hairdressers and other public places.
 

05 Inception Of Deception.

“Inception” is the title of the new movie directed by Christopher Nolan with stars like Leonardo Dicaprio and Joseph Gordon-Levitt. It is about a world where technology exists to enter the human mind through dream invasion. Heavy stuff, but simple idea to promote it…
 

04 Feminist Party Is Burning.

Tomas Mazetti and Per Eriksson from Studio Total handed over 100,000 kronor to Gudrun Schyman, the FI party leader, for her to do what she wanted with. What did she do? She burned it.
 

03 The Skinny On Lee Jeans.

Lee’s new packaging for their skinny jeans. Funky, telling and innovative. Now when you’re walking along with your skinny cardboard box, people will know exactly what you just purchased (a trendy, fashion forward item) and from where (the innovative Lee, of course!) Public Relations smart and savvy!
 

02 Scotch Brite Lights Up Your Whites.

The ordinary fluorescent lamps in City Lights were replaced by blacklight lamps which became a vital part of the idea. In the dark, not only the image became visible to the spectator, the blacklight also created an unusual and unexpected side-effect – dirt such as fluff, dust, lint and animal hair became visible on people’s clothes.
 

01 Someone Made Bones About It.

Dumocalcin is a practical chewable calcium supplement, but the problem is, it has very low brand awareness. How do we create instant awareness amongst consumers that Dumocalcin promotes strong bones? We dramatize Dumocalcin’s benefit in a unique and impactful way.

And men rejoiced! Andes beer gets it. Their recent ambient display, placed in a local bar, gives men an out when the dreaded phone call comes to ask, “Where are you? Not a bar with your buddies I hope!” No, honey, I am in the Andes Teletransporter booth which is soundproof (so you can’t hear the bar outside) and plays ambient sound effects (oh, say a life support machine) so you think I’m actually somewhere else. Every bar should have one.
 

09 Coke Drinks In 3D Ad Trend.

This display of 16 meters long by 1.20 inches tall is to enter into the book of Records (Guinness World Records) as the largest panel 3D animated world, through a new process of printing.
 

08 Dulux Paints The Town.

Grey is out. Gloom is gone. It’s time to live our lives in colour. The Let’s Colour Project is a worldwide initiative from Dulux, Dulux Valentine, Coral and Marshall to transform grey spaces with colourful paint. A mission to spread colour all over the world.
 

07 Foster Farms Doesn’t Salt(Water) The Game.

Foster Farms believes that consumers should know the real deal when buying chicken. The family-owned poultry-products company launched a Facebook sweepstakes bashing the industry practice of “plumping” chickens with 15 percent saltwater. (Many of these products are later labeled “natural,” and the consumer “pays more” for saltwater, Foster Farms maintains.)
 

06 Andy Murray Is On The Ball.

Scottish tennis player Andy Murray joins the proud tradition of athletes doing hard-to-believe tricks with balls in this clip for Head.com by agency Aimaq & Stolle. It’s not quite as fun as the old Ronaldinho or Tiger Woods videos for Nike, but the skeet shooting bit is amusing.
 

05 Levis Shares The Pants In Penn.

For the next leg of Levi’s “Go Forth” campaign, Wieden + Kennedy explores a forgotten frontier: Braddock, Pennsylvania, a city of 20,000 residents and the home of Carnegie’s renowned library and first steel mill. This first piece, “To Work,” is a lonely teaser that builds slowly toward something potentially grand.
 

04 Grocery Shopping With Wilma Flintstone.

The new Bosch VitaFresh refrigerators work so well, they’ve kept prehistoric meat fresh for the last 65 million years. At least, I think that’s what’s going on in this write-up at Ypsilon2 (sorry, my Portuguese ain’t so hot).
 

03 Domino’s Transparent Pizza Ads.

As most of you know, professional food photography is serious business, requiring perfect set-ups and careful styling to ensure the edible model looks as appetizing as possible. Apparently Domino’s Pizza is confident that just about every pizza churned out by their chainstores is worthy of an impromptu photoshoot.
 

02 Mountain Dewds: Shout Out To Shilo.

The filmmakers from U.S. creative production company Shilo are very proud to announce their role in producing an engaging new broadcast/web spot for Mountain Dew’s new Green Label Art Shop Series campaign. This project was directed by Shilo’s Evan Dennis, who worked in close collaboration with creative director David Hohman, art director Campbell Hooper and their colleagues from integrated marketing agency TracyLocke…
 

01 Be Careful What You Tweet For.

Twitter usage for corporations has become an interesting study in brand interaction, and the microblogging service is currently bouncing around the story of a social media fan who sent a simple tweet: “AAAHHH Im outta wheat thins… Mi life is officially over.” The video below is brief, and shows a Wheat Thins branded van doing a drive by of the tweeter’s house, dropping off a pallet of the snack, and departing.

A Twitter and Facebook integration that asks the public to write the future of their favorite players in a few brief words—with the best submissions put up in lights on the electric facade of the Life Centre building in Johannesburg. The Facebook app is here. Check out the video for more.
 

09  A Smart Anti-Theft Device.

To showcase the smart car’s impressive ability to park anywhere in a dense, busy urban environment, we created an oversized bike lock to exaggerate the smart car’s ability to park anywhere. We put this in various places around the city. Target Audience: Urbanites seeking a vehicle that makes sense for the city.
 

08 You Can Slide, It’s Duty Free.

Airports are no strangers to innovation when it comes to attracting business, and we’ve already seen several interesting examples. None of the ones we’ve seen so far, however, can achieve the same heights—quite literally—as Singapore’s Changi Airport.
 

07 AT&T’s Reality Check.

An augmented reality game banner for AT&T on ESPN.com that brings you right into the game. With Zugara’s augmented reality motion technology called ZugMO, it has you heading crosses towards the goal straight from your webcam.
 

06 Lego Ambient Is Hot In Chile.

We don’t know if this is a real ambient advertisement since there has been some discussion about the genuineness. Allegedly the giant Lego block has been hung on a crane in Santiago, Chile.
 

05 Random Acts Of Awesomeness.

Last month T-Post kicked off its Real-Life Superhero Contest in the hopes of encouraging participants to do something good for society. Launched to coincide with the magazine’s May issue and designed to highlight what T-Post says is a growing, modern-day superhero trend—the contest asked entrants to don a costume and then take to the streets to help others.
 

04 Feed Chipotle Your Junk Mail.

Chipotle is using a charitable cause to send the message to consumers that its food contains “no junk.” (Today) the restaurant chain will begin running online banner ads that ask consumers to forward their junk e-mails to nojunk@chipotlejunk.com. For every 100,000 junk e-mails Chipotle receives, it will donate $10,000 to a nonprofit organization.
 

03 Buy Your Meal Ticket.

Alinea chef Grant Achatz announced on Twitter that he and business partner Nick Kokonas will be opening a new restaurant project in the fall called Next and a bar without bartenders (more on that below) called Aviary.
 

02 A Dog’s Life.

To create awareness regarding homeless dogs and stimulate people to take part in the Pedigree Adoption Program,  a live video showing the reality of where these dogs live was shown in a bus shelter, which was transformed into a dog shelter. As a result, TV News, Internet and Press helped generate discussions.
 

01 Brits Get Their Own Rushmore.

Located on the Cromwell Road in West London, Nike has carved the faces of four of England’s famous football faces, playing upon the famous Mount Rushmore which features American presidents George Washington, Thomas Jefferson, Theodore Roosevelt and Abraham Lincoln.

VW has appeared with the follow-up marketing stunt to its previous ‘Fun Theory’ initiative in Sweden, wherein the brand transformed a stairway into a giant piano. However, this time they have created a Fast Lane slide at the Alexanderplatz subway station in Berlin, giving commuters a choice between a staircase, or save time by sliding down the Fast Lane.
 

09 Billboard Displays Your Inner Rockstar.

Billboard Magazine in Sao Paulo, Brazil let people in some night clubs dial a digital billboard to show what they are made of. Users picked musical influences in red, blue and green. These snapshots were then uploaded to Flickr. Very nice guerrilla marketing stuff indeed.
 

08 New Game Campaign Leaves A Wake.

Alan Wake is having a rough time on his vacation, and his OOH totally reflects it. With media by UM Canada, creative by MacLaren McCann and activation by Mosaic, the campaign uses 3D installations, superboards, murals, transit station advertising and wild postings to pick the public’s interest in Alan Wake’s world.
 

07 Mobile Doctor Makes House Calls.

One of the exciting ideas being tossed around recently over at the Xprize Foundation is the creation of an Artificial Intelligence physician that you could access from your Smartphone. Have a strange rash on your arm and chest? Take a photo of the rash with your phone and allow the AI physician to compute whether your rash matches smallpox or poison ivy from its image database.
 

06 Xbox 360: Get Kinected.

Microsoft’s Xbox 360 add-on Kinect introduced video gamers into a controller-free world this week, but the technology making the magic holds promise for many other applications, too.
 

05 Calgary Zoo Campaign Hits The Streets, Hard.

Are dinosaurs running the streets of your neighborhood? Calgary Zoo is taking over with its ambient campaign: Dino Destruction. More real. More scary.
 

04 Bank Backs Benfica Futbol Streaker.

To promote the partnership between the biggest Portuguese bank (Caixa) and Portugal’s biggest football club (Benfica), Young & Rubicam Portugal thought of this remarkable stunt. During a game they’ve sent a streaker out on the field, followed by several policemen. When they caught the streaker they didn’t pin him down, but they actually lifted him up in the air and started celebrating.
 

03 Skoda Drives Movie Goers.

We simulated the cockpit of a Skoda car using 2 heavy paper supports. The first one, we called “ the dashboard”, was placed on the seats and simulated being in front of the steer. The second one, we called it the “gear shift,” was obtained with a die cutting and was placed into every seat’s cup-holder.
 

02 Samsung Breaks The Digital Wall.

A week or so ago I posted the Samsung 3D Projection Mapping installation from Amsterdam, probably the best projection mapping experience seen to date. To take the campaign further Muse, the agency behind the projection mapping, has now created a very cool YouTube experience.
 

01 Topsy Reverses AIDS.

A woman with healthy weight lies down in a bed and then the time-lapse begins. Her weight drops until she is near skeletal and hollow-eyed, a shell of her former self, AIDS taking its toll on her body. It’s only at the very end you’ll see the reveal, it was all in reverse. Selinah is competing in Cannes, lets hope she goes far.

In Guiné-Bissau, women have to walk the equivalent of a Marathon to reach the most basic things such as water. Lidl, a German supermarket that has been in Portugal for over 15 years decided to do something to change this and forever shorten these distances. This is the Marathon for water.
 

09 Adidas Japan: The Sky Is The Limit.

Adidas Japan and the Japanese Football Association have been preparing for the 2010 FIFA World Cup South Africa with the “Adidas Sky Comic” project. The project, which spanned 13 cities over five weeks, involved recruited football fans and national team supporters to create thirteen massive 300 square meter individual comic strip panels.
 

08 Porsche Has A “Mini” Issue.

So MINI USA has challenged Porsche USA to a race at the Road Atlanta track on June 21st. The MINI Cooper S versus the Porsche 911 Carrera S, a car with more than twice the horsepower of the Cooper S. The car forums are already buzzing with chatter about this audatious challenge. What does MINI USA have up their sleeves?
 

07 Pepsi Pilots Your Products.

In partnership with Mashable and Highland Capital Partners, PepsiCo has announced PepsiCo10, a new competition that looks to match startups in fields like social media and mobile marketing with industry mentors and brands within PepsiCo with which they can pilot their products.
 

06 Ford Smokes The Competition.

This billboard was showcased in Detroit, MI at the Woodward Dream Cruise, the world’s largest automotive event. A smoke machine was installed behind the board, and every few minutes the rear wheel would spin, spewing smoke for the ultimate one-minute burnout.
 

05 Street Dance Takes A Seat.

We chose to use pictures of the objects that without, it is (almost) impossible to dance: sport shoes. Namely, the most convenient and the most popular models for street dance, as visual insertions in the ad spaces of public transport seats, with the message “Add some will and you will be ready for street dance.”
 

04 Coke Builds On Cup Fever.

This impressive statue was made out of 2500 standard Coke bottle crates. Located in Newtown Johannesburg, South Africa to support for the FIFA World Cup that starts tomorrow. The Coca Cola man weighs 25 tonnes and is 16,5 meter (55 feet) tall.
 

03 Burt’s Bees Are Best.

Burt’s Bees and Whole Foods lead the 2010 ImagePower Green Brands Survey’s list of top 10 U.S. brands perceived to be the greenest, with Aveeno and Microsoft joining the list this year. The fifth annual study also found that in the U.S., people are more concerned about the economy than the environment, while in developing countries, such as Brazil and India, the environment takes precedence.
 

02 Face To Face? Try Mobile 3D!

Designer Petr Kubik has designed a 3-Dimensional LG mobile phone concept that includes 3D glasses, an intuitive stylus and expandable screens. The apps accompanying the phone support 3D movies and camera. In true 3D style, it will allow users to make video calls to family and friends that will create the illusion of them popping out of the screen.
 

01 World Cup Of Creative.

With all the excitement of the World Cup swirling around, we wanted to be sure to include a glance at all of the different creatives being executed. Here is a great compilation of  who’s doing what to market the soccer world.

We must admit, this is perhaps the best use of 3D technology we’ve seen so far (yes, better even than Avatar). What you will see in the video below can only do so much, just looking at what a carmaker’s out-of-the-box way of thinking can do is nothing but inspiring.
 

09 Bottled Up Dreams Come True.

Is there a more old school way of delivering a message than in a bottle? This is what Leo Burnett understood with this campaign. They wanted to deliver a message for the non-profit organization ‘Fundación Altius’. They did this by selling refillable bottles, and on each bottle they attached a personally written message by a child from Latin America.
 

08 NBA Gets A Slice Of The Pie.

I’ll have to wait, but eventually fans like me will be able to spend an extra $5 to have an edible NBA logo on some of our game-night snacks. (The term edible is used somewhat loosely, judging from the ingredients: sugar, starch and food coloring. Maybe with enough beer it’ll be tolerable.)
 

07 A Sweet Green Apple.

Is there anything an iPhone can’t do? There isn’t much, but charging via the Sun’s rays is one thing the gadget of all trades has yet to master. Well, now Apple is looking to change that. They’ve applied for a patent for a solar-powered iPhone that could make it an even hotter commodity than it already is.
 

06 Nycil’s Fresh Idea.

Summers in India are particularly hot and sticky. This leads to an unpleasant problem of boils caused due to excessive sweating. In times like this, the human body craves for some cooling. So we devised an idea of placing an Air-Cooler in a city bus stop. The Air-Cooler was hidden in a huge pack of Nycil Prickly Heat Powder, instantly implying the fresh effect of the product on your skin.
 

05 Mercedes Benz Is Pretty Fly.

Mercedes-Benz requested a highly segmented vertical action that would increase visibility for the brand among top executives and business people. Stickers of the SLS AMG also known as the “gull wing,” a new edition of the brand’s iconic model, were stuck to windows in shuttle flights frequently used by their target.
 

04 Goodyear Shines Bright For Night Drivers.

We set up the brand experience in motion by putting up neon street signs at night on two of the highways with the highest accident rates with stray animals and cyclists to catch drivers’ attention: one in the shape of a cow and one in the shape of a cyclist.
 

03 Hopeful Sand Sculptures.

Folks headed to Los Angeles beaches this (past) Memorial Day weekend will find an unusual burst of color in the sand—158 painted lifeguard towers lining the 31 mile stretch between Malibu and the Palos Verdes peninsula. It’s the latest manifestation of Ed and Bernie Massey’s transient public art program, Portraits of Hope.
 

02 Web Banners With Sight, Sound And…Smell?

Amongst the current social media hype, it’s great to see a web banner idea really stand out. Created by TBWA Brazil for a the re-launch of a men’s fragrance, the agency created a scented web banner that was… real.
 

01 Durex Warns: “Wrap It App!”

If your friends need some sort of reminder to always wear a condom, they will get it with this clever app from Durex. By rubbing together two phones, you will magically create a newborn that your friends will have to tend to…day and night!

Catastrophe struck at Dodger stadium early yesterday morning, when giant ape footprints were found lining the baseball field, tracking from home plate out to center field. Further investigations revealed that the footprints belonged to none other than King Kong, who had decided to monkey around in the famous stadium on his way to headlining a new attraction at Universal Studios Hollywood, King Kong 360 3-D.
 

09 I Pity The Fool!

The first experience will put you in the seat of B.A. Baracus driving the iconic van throughout the maps of some world’s main cities. It’s on YouTube, with the 3D Google Earth plug-in, and it is aimed at promoting the upcoming movie The A-Team. 
 

08 Trippy Time Travel App.

The ‘Streetmuseum’ Museum of London App is taking advantage of the 400 years of information the museum holds. This iPhone app shows you what some of London’s street corners once looked like. This interesting and educational tool provides images and information with the tap of a button.
 

07 Getting LOST.

Lost was a show known for its strange plot twists and confusing storylines, that always kept its viewers guessing. So Colenso BBDO decided to have a bit of fun and do the same to promote the show’s 6th and final season, and introduced an outdoor campaign of lost ‘Lost’ billboards. These special build billboards were placed around New Zealand in all sorts of odd places, then they had their photos and were uploaded on TVNZ’s website for the public to guess the locations.
 

06 The Result Of Getting Smashed Up.

The personal belongings of Heather Crosser-a woman killed by a drunk driver-were collected from her family. Her belongings were crushed with an entire car in a heavy- duty compressor. An installation was created to dramatize that drinking and driving wrecks more than just your car.
 

05 Sanyo Helps Power EV Record.

The Japan EV Club has broken their own record by converting an electric car to make the longest trip without recharging, covering a whopping 623.76 miles! The Daihatsu Mira EV was outfitted with Sanyo batteries and converted from a gas car to an electric one. The EV set the record on a track in Ibaraki, Japan, taking more than 22 hours to run out of juice and nearly doubling the club’s previous record of 345 miles last year.
 

04 Chat Roulette Is Making A Killing.

Here is another new chat roulette campaign fresh off the webcam this month, it’s a viral campaign for Buzz TV in Spain, a TV station that claims to be Intense, Real and has No Limits. So this is perhaps the most visual of all the campaigns I’ve seen so far and it takes what unsuspecting viewers see to a whole new level.
 

03 Penning A Prank.

The BIC Cristal is the best selling ballpoint pen in the world. In Germany this is not the case, so with this campaign they wanted to create more awareness for this pen. Did you ever notice that celebrities give autographs without watching what they are actually signing. So what they did: in a prank they let celebrities sign stuff that they would normally never sign.
 

02 Japanese Retailer Fashions Art.

A Japanese shirt company Onward Kashiyama Co. in Tokyo, used 2,070 polo shirts of 24 different colors, to make a big image of Vincent Van Gogh’s self-portrait. This image, which measures 10m x 10m, is now on display in the lobby of the Marunouchi Building, Tokyo…
 

01 Samsung’s Breakthrough 3D Event.

On the 20th of May 2010, Samsung was the first to introduce a large-scale commercial 3D-Outdoor projection in the Netherlands, at the Beurs van Berlage in Amsterdam. The public was able to view the addition of a new dimension to this historic building. On the adjacent square, visitors are able to try out the new Samsung 3D LED TVs, and are offered a chance to win one of their own every night.

Clearly Diesel understands not only impulse buying but also impulse posting. This new interactive kiosk, at a Diesel Store in Spain, facilitates the process: try or buy the stuff, log into Facebook on the kiosk armed with a camera, take a pic of yourself and post to your account….and most importantly, a Diesel logo winds up in the upper right hand corner of every pic. Snap.
 

09 Africa Scores On Concierge Service.

There’s no better way to build brand equity than anticipating a customer’s needs before they even know they have them. A brilliant job of this is achieved by Africa Talking, a 24/7 concierge service aimed at South Africa’s World Cup travelers. Upon arrival at any South African international airport you are given a free Nokia 1208 mobile phone, complete with an Africa Talking SIM card and talktime. The phone also has a GPS nav system so home base knows where you are in case you get lost. Goal!
 

08 Dude, Where’s My Car?

Just off the heels of firing Howie Long, Chevy has fired real personality into its Volt car campaign, with… an Android! All jokes aside, this is VERY cool. The new electric car features Android OS and OnStar integration that will allow for voice-activated features and phone-to-car communication. If you have the Android mobile app, you can track your Volt via Google Maps on the phone.
 

07 Refugee Camps Popping Up In Canada.

This very educational installation from our cousins up North is to be commended. Médecins Sans Frontières – an international medical and humanitarian aid organization – is constructing replica refugee camps in major Canadian cities . The tour inside the camp exposes you to the realities of survival in a refugee crisis situation. Staff doctors & nurses guide visitors through a 40 to 60 minute interactive tour of the camp. (Anyone else have Tom Petty in their head?)
 

06 A Busload Of Birthday Wishes.

At first Mukhtar seemed concerned at the trumpet playing the Danish version of Happy Birthday in the back of his bus. But the scowl soon turned to a smile when another passenger filled in on vocals and Mukhtar realized they were singing Happy Birthday to him! Turns out his bosses at Arriva, a Danish bus company, hired a flash mob to pull it off. We applaud this uniquely executed show of employee appreciation.
 

05 Disney Makes Magic Out Of Home.

As augmented reality executions go, this one is right at the top. To promote Disney’s new Prince of Persia release, a series of bus shelters were fitted with posters promoting the film. With either an iPhone or Android mobile phone in hand, the poster directs one to watch the movie trailer or play an augmented reality game. We just wonder how many buses have been missed?
 

04 Airport Overnights Get Upgrade.

We thought to ourselves when looking at these sweet airport resting pods, “Really cool concept, but no marketing. Mixed emotions!” Then it occurred to us, “Wait a minute, why isn’t someone branding these things?” We think it would be a home run for the likes of any hotel chain, or even an airline. (Hey Branson, we just gave you another Virgin brand. You’re welcome. Please send check to…)
 

03 Hotels.com Puts Travel In The Palm Of Your Hand.

The online travel site has created an awesome augmented reality experience on virtualvacay.com. It allows you to explore certain destinations by holding up a special graphic (sheet of paper, or displayed on your phone) in front of your webcam. The graphic then projects a Claymation style 3-D image on whatever you are holding. Sure, you can pull it off on Google Maps, but this is a way more fun, branded experience.
 

02 Put Your Money Where Your Mouth Is.

Burger King locations in Norway are asking fans for their Facebook Fonzereli and in return giving them free burgers. According to the article, “fans” are worth about $3.60 each to the brand. (Yes, read that again.) 10 “Likes” nets you one Salsa Burger at participating locations, some restrictions apply.
 

01 Team Lance Peddles For The Cure.

Team Livestrong continues to surprise us with their dedication to social media executions. We’ve followed Lance for some time on Twitter and admire his dedication to tribe building. The org’s latest campaign, RIDE FOR LIVESTRONG, is a virtual cycling event which leverages a participant’s network of friends and family to “cheer” for them on their individual race page.

As someone who grew up with French advertising I can tell you that, this new motion-activated billboard with 25 robot fish singing an acapella version of “Shake Your Booty,” that the frozen food company Findus has set up on a busy Paris street is pretty unusual—more random and sarcastic than the French slapstick sense of humor could normally handle.
 

09 Make Like A Tree And “Leave.”

This ambient campaign was made for a China Environmental Protection Foundation: A busy pedestrian crossing in China was taken over by a large canvas with a leafless tree on the road. On both sides of the crossing were sponge cushions, soaked in green, environmentally friendly, washable and quick dry paint.
 

08 A New Twist On Wash And Wear Clothes.

We’ve seen laundrymats pop up at music festivals, serving as a kind of brand butler for festival-goers with dirty duds. Not until recently, however, had we heard of a pop-up laundrymat used to facilitate generosity as well.
 

07 A Six-Pack Attack.

Everyone knows the danger of plastic six-pack rings for animals. When you throw them in the garbage you should at least cut it up so animals don’t get strangled in it. This guerrilla campaign was done in Vancouver to raise awareness for the problem of single-use plastic for animals.
 

06 A Concerted Effort By UK Radio.

Fun little project we’ve just launched for Capital FM in the UK to promote their Summertime Ball. Unscramble the artists appearing by getting your friends to visit your page. The image is refreshed constantly depending on how many people are visiting the page and obviously all the tools are there to spread the word.
 

05 HP Tags Turkish Artist.

To launch HP Touchsmart PC, a computer with touchscreen technology, the Touchsmart Graffiti Wall was created. Turbo, the most famous graffiti artist in Turkey was responsible for the artwork of the wall, where 3 Touchsmarts were attached.
 

04 Plant A Box, Ship A Tree.

Hard on the heels of our recent story about Greenaid’s guerrilla gardening project comes word of yet another seed-planting effort: the Life Box, a replacement for the traditional cardboard box that is impregnated with seeds. The Life Box can be made to virtually any dimension and used by consumers and companies alike to package or ship goods.
 

03 Peruvian Nutrition Ad Pulls Punches.

I would fly to Peru to get to hit the Lab Nutrition ‘Test Your Strength’ billboard— simple idea that was well executed and is now gaining global appreciation. The billboard features a circle with a fist in the middle and once this circle is punched, there is a meter at the top of the billboard that tells you how hard your hit was.
 

02 Bangkok Soda Brand Fizzles Out.

The fizz wars have started ballooning in Bangkok, popping the first shots up in the air with a hard to miss Fizzy Billboard by Chang Soda Water. Seeking new ways to create an impact in todays sea of daily ad bombardment, while taking into account shrinking budgets is challenging, but Chang’s Fizzy Billboard takes the cake.
 

01 The Bond Billboard.

Hello COOL. Finally I see an execution using a motion sensitive screen that makes complete sense for the client, and is cool to boot. I’d be playing with this, but also the idea is really so simple one doesn’t need to play with it to get the message. In the world of espionage nothing is what it seems.

Meet Robin of Shoreditch, an anonymous group of creative outlaws looking to take from the rich and give to the poor. In this particular instance, the people of Haiti. Each week Robin of Shoreditch will come with a new video targeting another brand like this one below for Umbro.
 

09 iPhone: It’s Everywhere You Want To Be.

Want to pay for purchases by waving your iPhone in front of a payment terminal at checkout? That will soon be a reality thanks to a new partnership between Visa Inc. and DeviceFidelity, which has teamed up to launch a mobile payment technology for iPhone 3G and iPhone 3GS devices.
 

08 Crashed Cars Create Awareness.

How do you get people to take home the “Don’t drink and drive” message? They’ve heard it all before, billboards seem to have little impact (pardon the pun), dramatic TV numbs us to the gore….”perhaps making the billboard out of actual crashed cars will do the trick?”
 

07 Crowdsourcing Campaign Puts You In The Drivers Seat.

Peugeot’s RCZ, arguably the most coveted sports coupe on the market, is yours for a song. Literally. That’s right, just make an ad pitch at It Chooses You and drive that car home (if you live in the UK, that is). The campaign is based around the RCZ’s Facebook page, microsite and Twitter page, with the goal of building up a gallery of entries that other users can view and comment on.
 

06 Journey To The Center Of The Earth.

The Siemens Smart Grid Tour is out to deliver smart grid technology information. The traveling exhibit features hands-on, interactive displays with touch screens and video displays inside an earth-print-wrapped geodesic dome. Visitors can tour all of the electric grid exhibits, or skip to the section that most interests them.
 

05 eBoy’s New 3-D Productivity Killer.

Pixelated wonderland indeed! After their propagation of their 3-D world on 2-D mediums, eBoy (no affiliation with eBay) finally found the ideal canvas – Apple iPhone. Worked in conjunction with app designer Delicious Toys, the eBoy FixPix is not just a simple App Game. With the gentlest tilt, players put back together an intricate 3-D puzzle.
 

04 Philips: Manscape To Landscape.

Promo shop Alcone Marketing Group is behind the “Deforest yourself. Reforest the world” campaign, which tries to enliven the idea by linking personal hedge-trimming with adding greenery back to the planet. Philips will plant one tree for each Bodygroom sold through the end of June, up to 75,000.
 

03 The Ultimate Remote Control.

The viewership for live television broadcasts has generally been declining for years. But something surprising is happening: events such as the winter Olympics and the Grammys are drawing more viewers and more buzz. The rebound is happening at least in part because of new viewing habits…
 

02 Loot For Loyalty.

PepsiCo Inc. has debuted application-centered mobile initiatives to help its restaurant partners inspire customer loyalty and drive consumers to nearby locations. PepsiCo is working on two initiatives. There is an exclusive partnership with the social networking application Foursquare and the launch of its own Pepsi Loot location-based application for Apple’s iPhone and iPod touch.
 

01 Pedigree Pushes Adoption Awareness.

Pedigree in the UK has launched their 2010 Pedigree Adoption Drive, a campaign aimed at reducing the numbers of abandoned dogs on the streets. There are currently 108,000 abandoned dogs in the UK, many of them in danger of being put down if funds can’t be raised to keep them alive. Charlie’s Story is a film with an ending that can be affected with every 25,000 views.

LEGO is one of those iconic toy brands that never seems to change in the eyes of adults. There is something desperate about the nostalgia, though. How does a toy that requires time to build and a degree of imagination to enjoy compete with the ready-made universe of the video game? More importantly, how do you sell a child on a box featuring a hypothetical finished project?
 

09 We’re Going Streaking!

Axe is involved in a brand-appropriate charity: getting people to donate clothes, which of course means taking them off first. Check out this trailer for the Axe Undie Run Challenge. Students at 10 colleges are squaring off this spring to see who can donate the most clothes.
 

08 Gear Heads Go For 3D Mag.

Magazines are having a hard time in the age of internet. Readership is in decline and advertisers are spending less and less in the print. Some of the publications however coming up with creative ways to stay in the game. Once great example is TopGear, who came out with a 3D magazine edition this month.
 

07 Face Cream Foils Father Time.

Instead of telling the effects of (Deracine) anti-wrinkle cream, they wanted the consumers to experience it first hand. For this, a familiar material came into their minds: Aluminum foil. They decided to incorporate the qualities of the material to demonstrate the effects of the product. So the concept was implemented by creating an experience to the walkers-by.
 

06 NBC: Behave Yourself.

While product placement in shows and ad scheduling within pods is nothing new, NBC is testing “behavior placement” within the content of some of its shows. NBC is creating programming with a message in an effort to gain advertising dollars by matching the show’s content with an advertiser’s products.
 

05 You Do With Caribou Brew.

Colle+McVoy just launched a new out-of-home campaign for Caribou Coffee to support the brand’s recent makeover and repositioning. OOH components include bus sides, light rail transit wraps, billboards and transit stops.
 

04 These Billboards Are 12x’s More Interesting.

Leica is around since the 1913, has been in the hearts of generations of photographers & taking the most important images of the 20th Century. Here are some ads which simply states how magnificent view one gets with Leica 12x optical zoom.
 

03 Sunburns Make For Sticky Situations.

“Our skin accumulates the damage caused by successive sunburns.” Krebsliga, a Swiss organization, putted mannequins on display at public swimming pools and covered them with sticky reminder notes. They illustrate the threatening capacity of the sun by saying “Our skin never forgets.”
 

02 Smart Water Sends A Message.

Aquascript technology is put to excellent use in this fantastic commercial for Water Solidarites. The beautiful flow of the water as it cascades seems to keep you drawn to take in the message…..great work, I love this!
 

01 PSA Campaign Shocks Guilty Bystanders.

In the Netherlands, it’s apparently not uncommon for public employees to encounter aggression and even violence while carrying out their day-to-day responsibilities. And Dutch citizens, it would seem, would rather not get involved in somebody else’s altercation…

Today was extremely important for the Internet. Facebook announced that its “Like” button is going to appear on publisher sites all over the Internet. These buttons will populate a user’s profile in Facebook linking back to the originating site while also providing Facebook with even more immensely valuable, realtime data about its consumers.
 

09 Earth Day Is The Bee’s Knees.

It’s a promo this Earth Day 4/22 with Burt’s Bees natural ingredients in Central Park and Times Square. Smoothies made from Burt’s natural ingredients will be served up by a colony of street hives on their Burtcycles.
 

08 Bike Share Rides Into Denver.

First there was ZipCar and now there’s B-Cycle, a sharing system of “magic bikes that are there when you want one and gone when you don’t.” While the idea of urban bike sharing is not new, as those familiar with France’s Velib can attest, B-Cycle is a rather unusual collaboration between healthcare company Humana, bike manufacturer Trek and ad house Crispin Porter + Bogusky.
 

07 Food Network Batters Up Ballparks.

There’s nothing wrong with peanuts and Cracker Jacks, but how about something a little different at the ballpark? Your choices, in that case, would be nachos or pretzels, both swimming in that gummy “cheese.” The Food Network has heard the call for more elegant eats at stadiums and airports.
 

06 FedEx Brings The World Closer.

Very nice advertising campaign for FedEx. There is no doubt what they are saying with this very series of images. With the current Eyjafjallajökull situation we wished that moving packages and people would be as efficient and painless as that.
 

05 Google Street To Document Your Insides.

Google is now accepting applications from businesses to be among the first places the company sends photographers to take panoramic photographs of the insides of buildings. Street view? You aint seen nothing yet.
 

04 Coolest. Business. Card. Ever.

MODhair is the Rome Rock ‘n Roll hair salon. They needed a groovy business card. This comb plays a classic rock theme when rubbed by fingernail, using the same principle of a music box comb.
 

03 McD’s Promo Is Pie In The Sky.

Brings a whole new meaning to “catching your food.” This interactive McDonald’s billboard out of DDB Stockholm invites passersby to shoot the restaurant’s menu items on their mobile phones. Catch one and you get that item for free at the restaurant.
 

02 Viral Vids Are Vuitton’s New Bag.

For the promotion of their new Spanish online store, Louis Vuitton launched few viral videos – where everyone is looking for (Pedro Almodovar’s favorite and Spain’s most famous actress) Rossy de Palma, who has mysteriously disappeared. Usually not a fan of irony, Louis Vuitton shows a delightful dose of humor in their last Spanish marketing operation.
 

01 Running Game On Londoners.

Nike has announced The Grid, a new kind of game for runners that kicks off next Friday (April 23rd) with a concept looking to turn London’s streets into a gaming board. In this game, players will run across the city’s streets to different areas in order to score points and pick up badges.

Ad man about town, Jerry Ketel, invited me to join a group of Google Fiber supporters at Hopworks Urban Brewery last week for the launch of Gigabit IPA. Alas, I could not make it at the 2:00 hour, but it’s an interesting and oh so Portland way to get one’s point across. It’s almost too Portland (whatever that means), but I like the idea of beer as media.
 

09 Puma Thinks Outside The Shoebox.

Puma has partnered with The Fuse Project to completely redesign the packaging for their shoes. A team spent 21 months studying different boxes and packaging schemes, searching for the most efficient, sustainable way to get shoes to consumers. They finally came to the solution of foregoing a box altogether, and instead used a special bag and a cardboard sheet.
 

08 Frankfurt Eatery Employs Fishy Advertising.

What would you do to attract new business to your restaurant? Kudos to another clever idea by Publicis (for Fisch Franke Restaurant). To create visibility and awareness of their use of fresh fish, the creative team decided to bring the fresh fish tank (usually inside the restaurant) out on the street.
 

07 IBM Billboard Shows Its True Colors.

The Public Ad Campaign posted this video of one of IBM’s “smart billboards” that changes its color based on who is standing in front of it. Using colored LEDs and a camera, the billboard sees the subject and changes its appearance based on what the viewer is wearing.
 

06 Put Your App To The Test.

uTest is a “marketplace” of sorts that allows developers to test their software using the power of a 24,000+ strong community of professional testers across 162 countries. The company today announced a brand new addition with its launch of MobileAppTesting.com, a site dedicated to mobile app development and testing using the same theories pioneered by the uTest community.
 

05 $73,000 Bar Tab Curbs Brazilian Boozers.

Here’s an interesting street-level campaign from Ogilvy Brazil to fight drunk driving. Working with bars, the agency came up with a machine that spit out wildly inflated bar tabs, ambushing patrons with charges of up to $73,000 for the booze they just sucked down.
 

04 World’s Largest Twitter Update: RT @ConanOBrien.

He may not be on TV anymore, but thanks to a billboard company, Lamar, you’ll be seeing a lot more Conan in your life. Thousands of digital billboards have sprung up around the nation with one purpose: displaying Conan’s current tweet. Sounds good to us.
 

03 Microsoft’s Kindred Spirit.

Microsoft’s out with a new campaign to tout two new phones, Kin One and Kin Two. And it’s doing it by sending a girl named Rosa on a trip across the globe to meet her social network in person. All 824 of them. From an old boyfriend to a flirt that’s really not a friend at all to celebu-friends, Rosa will find out who her true friends are and perhaps once and for all end the silliness of collecting “friends” online just to have more than everyone else. Like it was some sort of currency.
 

02 YMCA Pushes Peer To Peer Networking.

It’s time we raised some important issues about the state of our community. Why do we prefer iPods to conversation? Why do we have more friends on Facebook than in real life? When did we stop letting our kids walk to school? Seems that over the past couple of decades, we’ve been spending more time at work, less time with our families, and less time doing physical activities.
 

01 Samsung Paints A 3D Picture.

If this video for Samsung’s 3-D LED TV had simply presented 3-D renderings of legendary works of art, it would’ve been a winner. Seeing a 3-D Mona Lisa from the side, for example, transformed the image into an entirely new experience. But that’s just the first 20 seconds of this 1:40 clip.

Domino’s terror campaign against consumers who can’t stand its pizza continues. Crispin Porter + Bogusky is back with a new facet to the “New Pizza” campaign with a microsite called “Pizza Holdouts.” The brand set out to harass three poor unsuspecting souls who were ratted out as not eating Domino’s.
 

09 Save A Tree, Kill The Stapler.

With this piece of art Greenpeace wants to address the problem of the over usage of office paper. Everyone who has ever worked in an office knows there is way too much paper wasted. Greenpeace is associating the use of staples with the use of paper, that’s why they made this cool image completely out of staples! The matching slogan says: “The more you staple, the more trees are chopped. Save office paper.”
 

08 Buy Me Some Vans And Cracker Jacks.

Vault by Vans and Major League Baseball are teaming up to celebrate the renewal of our national pastime with the Opening Day Collection. Available at select Vault accounts, Vans has created a special classic sneaker style for the corresponding hometown team. Just 12 pairs of Los Angeles’ Mid Skool LX and a matching limited edition Majestic Authentic Jersey will go on sale Tuesday, April 13th, only at Undefeated Silverlake.
 

07 Audi Takes On Outdoor Terrain.

The idea is to use the rotating panel billboard introduced recently in Beirut, to show the command that the Q7 has on any type of road. The car is a sticker placed on a Plexiglass, and never actually moves. Movement is confined to the background.
 

06 GRAND Designs For Rock & Roll Villains.

Creativity and technology collide in the latest web project out of interactive studio GRAND, as rock act Hail the Villain go online to promote their forthcoming release, Population: Declining. Set in the repressive Metal City, HailTheVillain.com is the first chapter in a story where everything is not as it seems.
 

05 Grocery Chain Finally Comes Clean.

These days, Schnuck says, it has become first in the country to offer new reusable grocery bags made with Microban anti-microbial product protection in the bag. It turns out that, for those enlightened and selfless shoppers who are willing to go further than “paper or plastic” and bring their own reusable bags to the store, leftover bacteria in the bag can cause problems for the next time.
 

04 Teacher Makes Kids Play With Their Food.

Children AND breakfast cereal ARE our future. How else to make Van Gogh interesting to students besides the whole ear getting cut off story? Make a scaled-up gym-size replica of one of his famous pieces. With 2 tons of cereal, humanities teacher Doyle Geddes helped students recreate the painter’s Starry Night.
 

03 Renault Gives Radio Campaign The Boot.

A lot of people are claiming radio advertising has no effect anymore. But with this spot Renault has proven that advertising on the radio can still be original. To promote the new Renault Symbol and especially the enormous 560 liters trunk size, they did a remarkable stunt. They actually recorded the spot inside the trunk of the car.
 

02 L’Oreal Cleans Up College Campuses.

One of the long-proven means of getting consumers to buy a product is to let them try it. One of those products is a new facial cleansing collection from L’Oréal Paris. The beauty brand is on tour visiting 10 college campuses around the country where it is setting up mobile face washing stations where college students can try its Go 360 Clean deep facial cleansing collection.
 

01 The Gap App.

The Gap 1969 Stream iPad app is so much of the moment! It’s an iPad application that allows you to browse a lot of (branded) denim content, celebrities and designers videos as well as music. And on top of this, looks like you can also purchase products directly from the application.

Guerrilla marketing action for the Gorillaz in Belgium. Fans were encouraged to take a picture of themselves with the “members” of the band and post them. In return they had a chance to win tickets to Gorillaz Plastic Beach.
 

09 Coke Dispenses Authentic Technology.

At the RetailTech 2010 exhibition in Japan, a new Coca Cola vending machine was demonstrated which uses Hitachi’s finger vein authentication technology to dispense Coke bottles. This biometric system employs finger pulse recognition to authenticate a user after which his credit card or account is automatically debited.
 

08 The Salvation Army Collects Street Change.

This is a very interesting fundraising campaign that took place in Norway. This campaign was realized by Try, Oslo, for the Salvation Army: “Roof over head and a bed to sleep in”. What I really like in this campaign is that they used urban elements, which is our ordinary environment.
 

07 Ditch The Drive, Go Dutch.

Dutch Railways made a fantastic ambient with this one. What they’ve done, on the back of a bus they’ve written a passage from a book. The last two lines of the text say: “If you’ve had the time to read this story this far, you’d better try the train sometime. Dutch railways. Come along.
 

06 Starbucks Mobile App Hits The Target.

The Starbucks Card mobile application has been updated to be accepted at 1,020 Target and Starbucks stores, making it the largest mobile payment initiative in the United States. The mobile application lets Starbucks customers check their card balance, reload the card and view transactions.
 

05 Give Some, Get Some Marketing.

I’m a big fan of this campaign done by Fallon for Orange (first in the UK, then in France), called Orange Rockcorps, based on young people exchanging hours of volunteering for tickets to some really cool gigs.
 

04 They’re Not Brown, They’re Green.

FedEx says it will be the first U.S. delivery service to add all-electric trucks to their fleet. Starting in June, the company will enter four EVs into service in Los Angeles. Two of the trucks will come from Navistar, based on a design the parcel service already is using in Europe.
 

03 BK Diggs Your Small Hands.

In what could be the next big trend in online marketing, Burger King has launched a ’404 error page’ campaign on the social news site Digg to promote its latest cheeseburger deal. According to Brand Freak, when a user visits Digg and enters an incorrect search, this error message will appear on the screen: “Looks like your search had a typo. Maybe you’ve got tiny hands?”
 

02 Comfort, Courtesy Of Dr. Scholl’s.

According to The New York Times, Dr. Scholl’s for Her is planning to insert mate-less insoles into 2.7 million magazines and give out another 300K via the brand’s Facebook page. The thought is women who slip the insole into their sandals, slingbacks or shoes with straps cannot help comparing it to their left shoe as they walk.
 

01 H&M Kids Have Mob Style.

It’s not enough to be pretty when you’re involved in this one, the flash mob that appeared in Union Square San Francisco this Saturday had kids of all sizes doing a dance off in their best H&M outfits.

Hot Wheels is a manufacturer of tiny toy cars. In Mexico they made real cars look really tiny by placing an enormous face of a child on bridge for pedestrians. The child is looking at the cars like they are toys.
 

09 Downy Repackages Its Freshness Campaign.

In order to demonstrate Ariel with a touch of Downy’s specially formulated fragrance of just-washed laundry, and the fact that it lasts for up to 5 days, Saatchi & Saatchi, Dubai created special packages that resembled the fresh produce commonly displayed in supermarket aisles.
 

08 Demo Gods: 2010’s Best Startups.

Demo Spring 2010 just ended and Executive Producer Matt Marshall has just given out the DEMO God awards to the most promising companies in a range of categories, as well as the audience choice award, which offers the winning company $1 million in free advertising on the IDG network.
 

07 NY Bakery Sweet On Manvertising.

Just when we thought the cupcake craze was beginning to wind down, a New York City bakery has come up with a new twist that looks set to revive it: cupcakes for men. A far cry from the pink and fluffy affairs that are typically embellished with sprinkles and flowers, Butch Bakery’s cupcakes aim to be the place where “butch meets butter-cream”.
 

06 Diesel Fuels Stupidity.

You may have noticed the Diesel ads recently running on CH (not to mention plastered all over NYC), and while we’ve heard no shortage of criticism from the haters out there, we think the “Be Stupid” campaign actually pretty brilliantly nails a particular cultural moment that’s very “now.”
 

05 GGRP Composes Creativity.

A record player created from a piece of corrugated cardboard that folds into an envelope. Once assembled, a record can be spun on the player with a pencil. The vibrations go through the needle and the music is amplified in the cardboard material.
 

04 Instant Karma’s Gonna Get You.

Here’s a new site that makes completely concrete the modern truth of brand messaging: the customers are now in control. You can’t be an effective communicator in the modern marketplace if you don’t accept this fact. All you can do, as a company, is inject a compelling narrative into the conversation so that you don’t get left out of it.
 

03 Burn Off Your Bill.

In Berlin, Germany visitors of certain restaurants got an interesting surprise when they got the bill. Not so much because the price was different than expected, but because they also found out about how many calories they had just consumed and how long it would take them to work it off.
 

02 DreamWorks Sails Vikings Into Times Square.

The “City that Never Sleeps” had plenty of activity last evening, as the Synergy Events team descended upon Times Square shortly before midnight to build a 40-foot Viking Ship for an exciting, free event happening.
 

01 John Deere Encourages You To Mow A Masterpiece.

If there’s one thing I truly dislike, it’s mowing the lawn. No, that’s not entirely accurate. I dislike yard work, which includes – but is not limited to – gardening, raking, mowing, cultivating, watering, weeding, fertilizing, weed-eating, trimming, pruning, and aerating.

Don’t we just love it when advertisers and their agencies surprise us with their cleverness? McDonald's and their agency Leo Burnett recently took advantage of the Chicago river turning green for St. Patty's Day by placing a 24 foot Shamrock Shake next to it.
 

09 Purina's Posters For Pooches.

Purina's Bark in the Park is ‘the day for you and your dog’, so Ogilvy Auckland made posters for people, and posters for their dogs. A meaty smelling attractant was also applied to lower posters so nearby dogs were drawn to them, making them appear to read.
 

08 IKEA Trains New Customers.

From the 10th to the 24th of March 2010, IKEA develops an interesting event in four important metro stations in Paris. Furniture collections are currently displayed in high-traffic spots, giving the potential customers a chance to interact with the brand by checking out the products.
 

07 Chiquita Girl Gets A Face Lift.

The Chiquita banana sticker has long been iconic. Dole and Del Monte always had stickers on their bananas but they didn’t have the foresight to use them as form of pop-art expression like Chiquita did.
 

06 A Sticky Situation For Mobile Users.

Here’s a new app that I’m sure will be used and abused by creatives everywhere. Stickybits is both iPhone and Android ready – with it you can stick barcodes to real world objects, and when scanned they unlock photos, vidoes, anything you want that you’ve attached to that barcode.
 

05 Gracious Grannies.

Meet these very special Promotion Girls: Maria (82), Charlotte (86) and Klara (89). They did promo work for the Diakonie Frankfurt (Ger). To help the organization, the Diakonie-grannies walked through the centre of Frankfurt and got into situations in which they needed help.
 

04 Mobile Boom-Are You Ready?

Mobile advertising is going to break out in 2010, with average spend increasing 80 percent, but some publishers are struggling to participate in the boom, according to Mojiva.
 

03 Visa Goes Volcanic.

To raise awareness of Visa’s sponsorship of the Pompeii exhibit at our National Museum, we greeted all visitors to Wellington Airport with a lava flow that ran around the baggage carousel.
 

02 Your Picture Perfect Burger.

This is a cool way of utilizing a little bit of in-store digital magic to solve a big business challenge. Made To Order; it’s what McDonald’s has spent tens of millions on trying to tell you over the past year or so. Now Burger King (in Brazil) is trying to remind you that’s how they do it too, and that every burger is made just for you!
 

01 Heineken Sneaks In A Winning Goal.

When a bunch of guys were convinced by their better half to go to a classical concert instead of watching the AC Milan – Real Madrid champions league soccer match, they got quite a surprise…

We’ve had a lot of people become interested in this 2010love thing lately. There’s some seriously positive energy starting to buzz around out there in the world, and we’re just as happy as two little clams to see things start to happen.
 

09 Samsung Sees The Big Picture.

Cameras can’t possibly get any smaller, right? It’s not the point here. No. We’re talking about big cameras. Giant cameras. Cameras so big you have to jump on the shutter button to take a picture. To hype the Samsung Nx11 camera, specially designed for the “creative class,” Cheil World Wide created a gigantic camera made out off a shipping container.
 

08 Rugby Stars Get In Scrum Over Poker Game.

PokerStars.com, which last year signed a deal with the England rugby team as its offical gaming and casino partner, has released an online video with rugby stars playing a game of giant poker. The video shows England rugby stars James Haskell (Stade Francais), Ben Foden (Northampton Saints) and Delon Armitage (London Irish) playing a hand of poker outdoors with giant chips and cards.
 

07 Mad Men’s Draper And Sterling Get Dolled Up.

The cast of Mad Men just got Barbie Dollized. For only $74.95 a pop, you can have just as much fun toying with Don, Betty, Roger and Joan as they have toying with each other. Sorry, only G-rated accessories; they will not come with any cigarettes or martini glasses.
 

06 Norwegian TV Show’s Viewership In The Can.

Farmen (The farm) is a famous TV-show in Norway where the participants are “sent” 100 years back in time. There they have to live like they once did in 1910. To promote the show we took a nice toilet in a restaurant and sent it 100 years back in time.
 

05 iPhone Swipes Credit Card Business.

Did your Girl Scout cookie sales drive flop because nobody carries cash anymore? If so, you may need to get Square, the new mobile payment solution from Twitter founder Jack Dorsey that allows anyone with an iPhone to take plastic. Physically, the Square is a small, plastic cube about the size of two Chiclets. From its bottom side an audio connector plugs into the headphone port on your phone. A slot in the cube lets you pass a credit card through.
 

04 Automatic Autumn In Your Office.

STIHL asked Euro RSCG Germany to develop a business gift promoting the product range of leaf blowers. The target audience were international key accounts and they wanted something that was never seen before. Euro RSCG invented the autumn calendar that would tear off its leaves automatically and show the necessity of STIHL leaf blowers in an entertaining way.
 

03 Return Of Bubble Boy.

Since 1959, Dos en Uno has been Chile’s most popular bubblegum. It has promised various generations of children great tasting bigger bubbles. The brand needed to communicate its 50th anniversary to its fans. For 50 years Dos en Uno has allowed kids to make bigger bubbles.
 

02 Gamer’s Art Show Is Hell Bent.

Held in conjunction with the Into the Pixel and Video Game Art Show exhibitions, San Francisco’s Hotel des Arts is dedicating its entire fourth floor to “The Making of Dante’s Inferno” through April 2010. We’ve got a sneak peek at the art on display in the gallery below.
 

01 Audience Answers The Interactive Call.

This action done by Jung von Matt Berlin is simply wonderful, involving a film audience inside the film through a cell phone, so brilliant and engaging.

Vending machines in subways usually offer you nothing else but crap. During February the 3 million daily passengers of the São Paulo subway were offered something good for a change. On one row of different vending machines in the city pictures of children holding cards of $1.00, $2.00 and $5.00 were placed.
 

09 Can Your Creative.

The “Red Bull Art of Can” is a “nationwide hunt for creativity and is open to everyone. The primary material must be a Red Bull can but then you can create whatever you want – “a sculpture, a picture, a 3-D model, a mobile, a video or piece of modern art.”
 

08 Cars Park Free For Color Campaign.

Look what color can do: It can even give you free parking! Free parking in Eilat, the country’s #1 tourist city, sponsored by Israel’s largest paint retailer as part of its “Color Month” campaign, paint retailer Tambour sponsored free parking on Eilat’s “Hotel Boulevard” the Event-Tambour, Israel’s largest paint retailer took over the entire Boulevard, painting the sidewalk borders in the colors of the rainbow.
 

07 Festival Puts A Spin On Tweets.

Pete Fowler’s creation, the Twitter Bike was made for London’s East Festival to encourage and aid interaction with social media channels for the event. The tweeting cycle will promote the festival, but also encourage people to follow the bike online and offline.
 

06 Canadian Beer Boasts Canadian Gear, Eh?

Our friends at zig created this Facebook application for Molson Canadian. The app really took off, and to date has boosted the fans of Molson Canadian’s Facebook page from 32,000 to more than 370,000. The page is now the second-largest for a Canadian brand.
 

05 Lionsgate’s Social Media “Kicks-A**.”

While the so-called “Twitter effect” and its impact on a movie’s box office remains enigmatic at best for most studios, Lionsgate is hoping its latest social-media marketing milestone will put them one step closer to a solution. Lionsgate will become the first advertiser to sync up its sponsored brand pages on YouTube, Facebook and MySpace under one platform to promote its upcoming comic-book movie “Kick-Ass,” out April 16.
 

04 Build-A-Break.

Placed strategically at the entrance of the parks and squares, the Kit Kat poster can be assembled into chairs to “Have a Break.”
 

03 Puma Has A Sunny Future In Cell Phones.

Puma and Sagem have combined forces to make the PUMA Phone. Fairly light in weight, the phone is packed with features including a solar panel on the back for charging by the sun. Helping to encourage solar power – the more the phone charges, the more points you can collect, which may be spent in the PUMA store.
 

02 Tron Legacy Lures Loyalists.

The ARG marketing shenanigans are heating up for Tron Legacy. A few weeks back, fans who signed up at FlynnLives.com started receiving little 3-D models in the mail of the character Bit, which followed Jeff Bridges around in the original Tron and changed shape to say yes or no, its only form of communication.
 

01 Tropicana Campaign Shines Bright.

As part of its “Brighter Mornings for Brighter Days” campaign from BBDO/Toronto, Tropicana literally brought a brighter morning to the frigid, remote Arctic town of Inuvik, Northwest Territories, where its 3,500 residents live without a sunrise for weeks each winter.

DHL is the official logistics partner of Fashion Week worldwide. Their task was to create an international campaign that emphasizes DHL’s competence in the fashion industry. To communicate the close connection between DHL and the fashion world they turned fashion itself into their main advertising medium.
 

09 KLM Airs Out Its Economy Comfort Campaign.

A guy sitting in the Amsterdam Airport got quite a bit of attention because people didn’t see his chair. The marketing stunt for KLM’s Economy Comfort puzzled passersby as they wondered how it was done.
 

08 North Face Takes Mobile Marketing To New Heights.

The North Face is taking advantage of geo-targeting capabilities on mobile devices to send text messages to potential customers whenever they are near a store that carries North Face gear.
 

07 Rubikon’s Folding Camera: Origami Meets Ansel Adams.

The Rubikon camera is a paper cut-out that transforms into an actual, functioning photographic machine. You can download the PDF format for free to create your own paper pin-hole camera.
 

06 Trust In Amazon.

Amazon.com is the top-performing brand in the U.S. based on two key branding criteria — trust and recommendations, according to a new study by market research firm Millward Brown. Trailing closely behind Amazon were FedEx, Downey, Huggies and Tide.
 

05 Olympics Look To Disqualify Congratulatory Tweets.

The Olympic drama in Vancouver during the 2010 Winter Olympic Games has spread from the slopes, ice, and tracks to, of course, the Twitterverse. According to the Wall Street Journal, Red Bull and Verizon Communications posted some tweets that violate Olympic sponsorship and advertising rules.
 

04 (Foot)Print Advertising.

To promote the opening of the new Daniel Unger Sports store in Bad Saulgau, Germany, the team around World Champion triathlete Daniel Unger distributed laminated “feet” throughout the region and offered prizes to those who will return those feet to the store.
 

03 It’s All Relative: Einstein On Facebook To Promote Biography.

To promote a new series of world biographies of De Morgen newspaper, they created facebook profiles of famous people. Through the facebook status they spread quotes and photo’s featured in the biographies. They also announced the release date of each book and triggered discussions by commenting on things happening in the world.
 

02 Dante’s Inferno Raises Hell With Treacherous Website.

My fellow men, have you been denied the love you deserve just because the woman of your dreams is dating, engaged or even married to someone else? Well, cultural anthropologist Les Singer has a solution for you: Be a Hawkpanther, and swoop in for the kill.
 

01 New HBO Billboard Is Well HUNG.

HBO’s show HUNG has now made its New Zealand debut on TVNZ’s Channel One. Auckland-based ad agency Colenso BBDO was retained to promote the show and to generate some buzz. They have definitely created a buzz with their risqué billboard.

Speaking of Vitaminwater, Cleveland-based ad agency Brokaw is giving the brand’s Winter Olympics creative a 3-D aspect with this bus shelter in downtown Vancouver. The company transformed the shelter into a ski lift…
 

09 Climate Change Poster Makes You Melt.

In December 2009, world leaders meet in the Copenhagen Summit to discuss Climate Change. The WWF launched an initiative called Vote Earth!, an online ballot to put pressure on the world leaders and influence them into an agreement. Their objective was to mobilize people in Portugal for the vote. They created a poster entirely made out of ice that was placed in a central spot of Lisbon.
 

08 Samsung Shakedown Calls On Clever Promo.

Samsung has launched a new campaign website for B2100 models in Sweden. The idea is really simple and fun, 70 mobile phones were positioned on a concrete floor and if you want to win one of them you have to call the 07333131 plus the number on the mobile.
 

07 LIVE Campaign’s Success Is No Accident.

For our new “Just call us” campaign, we brought the slogan to the people. We built several LIVE accidents and placed these all around the country. Anyone could step into these accidents. And that generated thousands of unique photographs. At the “Just call us” LIVE website, people could download their own photo and vote for their favorite photos.
 

06 Politicians Take To The Street (Artists).

Following on from Shepard Fairey’s seminal communist inspired graphics for Obama’s presidential campaign, it seems that the UK has cottoned on to the idea of using street artists as a medium for relating to their audience.
 

05 Adidas’s YouTube Channel Is A Slam Dunk.

Have you ever looked at a video on YouTube and wondered how they did that, than have a look at this little baby from Adidas.
 

04 The Future Of Bing Doesn’t Flickr.

Bing Maps brings its users closer to the action with the new Streetside Photos Flickr mash-in, which integrates and form-fits creative-commons approved photos from Flickr to broaden the map users’ sightseeing experience.
 

03 More Than Just A Sign: Braille Billboards.

To highlight the fact that we can help blind people see what’s happening, DDB Hong Kong created a special bus stop installation featuring posters of some of the biggest stories over the last decade. However, the iconic visuals were formed entirely from Braille.
 

02 Smartcar Gets Smart With Guerrilla Marketing.

The Smart Fortwo is designed for getting into tight spots. To prove the point, BBDO Toronto attached a giant shoehorn to the rear Smart Fortwo vehicle and parked it around various locations close to the 2010 Canadian International Auto Show to draw attention to the fact that it can fit into a space as small as three meters.
 

01 Mattel Unleashes Puppy Tweets.

If you think Twitter is for the birds, toy maker Mattel would like to direct your attention to another species entirely. At the New York Toy Expo last Friday, the company planned to unveil Puppy Tweets, a device for pets that will let dogs send one of 500 pre-scripted tweets to their owners” Twitter accounts.

What does it take to chronicle the slopes of Canada’s mountains for Google Street View? A dash of ingenuity, a little MacGyvering and the ability to have some fun along the way.
 

09 Repo Man Runs Away With Unique Contest.

In a constantly connected world, where our every embarrassing photo and unfortunate blunder can be quickly archived and disseminated throughout the Internet, the thought of cutting all our ties, disconnecting from the world and starting over is an enticing one.
 

08 Hellacious Marketing: Dante’s Inferno Sources Code Advertising.

The PR campaign for Dante’s Inferno has been quite the adventure. Booth babes were listed as prizes, game writers were sent $200 checks, and EA paid for “Christian” picketers to protest the game at E3. True, these things may have been controversial, but they were successful in their intent to get everyone talking about the game. The latest stunt is eerie, and gets bonus points for both creativity and giving the fans some fun bonuses.
 

07 Sports Illustrated Models More Than Swimsuits.

Bummed because you don’t have the time to salivate in front of the Sports Illustrated Swimsuit Edition Ustream? Well, now you can get plenty of SI content sent directly to your cell: All you need is a physical issue of the mag and a camera phone.
 

06 It’s A (Bubble) Wrap!

It’s a wrap! Confused.com wraps Somerville Road, Worcester in bubble wrap to highlight the importance of taking care on the roads, especially due to the rise in insurance claims following the bad weather.
 

05 Adidas Promo: Snoop, I Am Your Father.

New York City’s Times Square was home to quite the circus yesterday morning. Whether you know it or not, Adidas just launched a line of “Star Wars” branded sneakers. Yes, my inner geek is howling with joy.
 

04 Super Bowl Scores Super Ratings.

Super Bowl XLIV is the most-watched TV program in U.S. history. Sunday’s big game set a new all-time ratings high, overthrowing the 27-year-old record held by the final episode of “M*A*S*H.”
 

03 Google Gets Its Buzz On In Social Media.

It’s official: Google has just announced Google Buzz, its newest push into the social media foray.
 

02 NYC’s New Taxicab Goes Green.

The yellow New York City cab is an iconic element in Manhattan’s streetscape. The taxi and limousine commission has put out a bid for a vehicle to replace the last of the aging Crown Victorias. Ford is eager to retain the contract to supply vehicles to the commission.
 

01 Best Buy Billboard Goes To Waste.

Have you been to Times Square lately? You may have seen this Best Buy billboard. At first glance, it looks like just another billboard made out of funky bric-a-brac, but look a bit closer and you’ll notice that it’s made out of old electronics, including VHS players, bulky computer monitors, and all sorts of other outdated products.

They had to promote the Grand Opening of the Hôtel de Glace in Quebec City, Canada. The Hôtel de Glace is a green project so the campaign has to be too. They put lots of snowman everywhere in the city with to Hôtel de Glace’s logo on their belly.
 

09 Nokia’s Motorized Sign Post Powered By London’s Public.

To tout Nokia’s navigation technologies, Swedish agency Farfar pulled off an ambitious feat: building and hanging a giant digital arrow above London that the public could control by sending (via text message or Web) any destination worldwide, which the arrow would then slowly turn and point to…
 

08 Coke Zeros Dept Of Fannovation: A Brain Bracket For Marketing Madness.

Coke Zero is challenging NCAA Basketball devotees to brainstorm ways to enhance the fan experience. The 64 most-innovative concepts will compete during NCAA March Madness for a chance to win $10,000.
 

07 A National Lampoon’s Super Bowl For Dockers & The Griswolds.

Dockers is advertising during the Super Bowl for the first time since 2002 with an integrated campaign that includes technology provided by a mobile music discovery application provider and a branded content site to engage the consumer more deeply than a 30 second spot during the game could.
 

06 Bravo, Bravo! TV Channel Extends Experiences Online & Mobile.

Bravo Media has partnered with mobile social network foursquare to extend its relationship with audiences in the areas of food, fashion, beauty, design and pop culture. The partnership makes Bravo the first television and entertainment company to launch a branded experience on the location-based social network.
 

05 Visa’s 3-D Displays Go For Gold In Grand Central.

Visa is launching a month-long ad campaign in New York City’s Grand Central Terminal in which it will cover the subway corridor with 3D video and static images from its Olympic-themed advertising campaign.
 

04 The Newest Hotel Amenity: Human Bed Warmers?

Three Holiday Inn hotels in Britain are doing a trial this month of a very strange new take on a very old-fashioned service: they’re offering human bed warmers…
 

03 Message In A Bottle Sweepstakes Is A Find For Lost Fans.

For the first episode of ABC’s “Lost’s” final season, the network is unveiling a sweepstakes campaign that will feature washed-up like bottles giving winners access to “Lost” scenes.
 

02 MTV’s Buried Life NYC Ad Is Storefront And Center.

MTV was seeking a groundbreaking street level ad that would promote the series premier of their new show “The Buried Life”. To present MTV with a user engaged ad, Monster Media, the global leader in storefront advertising, partnered with Maude to develop a campaign experience that would make a distinguishable connection between pedestrians and MTV’s “The Buried Life.”
 

01 38 Years Of Super Bowl Commercials.

Welcome to the worlds largest archive of Super Bowl commercials. In some years all the regional ads are included as well, but “banned ads” that claim to have been rejected from the Super Bowl are not – if it aired nationally during the Super Bowl, it’s included.

Energy drink Red Bull has long been associated with extreme sports, sponsoring winter sports as well as windsurfing, cliff diving, rock-climbing, Formula One and even its own Air Racing series. Its latest mission is to take a renowned extreme sportsman to the edge of space and drop him from a distance of around 120,000 feet – that’s 23 miles.
 

09 Puma Scores Human Foosball Stunt.

In this video, the creative team at Puma puts on a promotional event sponsoring Italy in the qualifying game of the World Cup. The stunt uses real people in a life size game of foosball on the street corners in Canada.
 

08 San Diego Zoo Goes Google For Street View.

With its virtual doors opening to visitors this past Wednesday, the San Diego Zoo has become the first zoo to be accessible via Google Street View, and a pioneer location for Street View mapping of places inaccessible by car.
 

07 Coke Zero Brings You Face To Face With Your Digital Double.

Ever wondered if there’s someone out there right now who looks like you, and who just happens to be drinking a Coke? Well…no, neither have I. But Coke is dipping its toe into social network and face recognition tech to tell you this info.
 

06 Alfa Romeo Sponsors Car Classifieds.

As part of a sales promotion campaign during the Brussels car fair, Alfa Romeo converted 50 bus shelters around Belgium into free classified ad hoardings. After all, since a new Alfa Romeo was now so cheap, you’ll want to be getting rid of your current wheels pretty quick.
 

05 Butter Brand Spreads Social Bake Clubs.

Back in 2008 we wrote about MakeTheTea.com, an online tool created by dairy brand Cravendale to facilitate the tea-making process among groups. Now, Danish butter brand Lurpak is similarly encouraging online conversation about their brand via a new website called Bake Club.
 

04 Clever YouTube Video Captures Comments.

This is a very, very cool use of YouTube and Flash technology. In the middle of a “PSA” for the plight of dolphins caught in fishing nets, the reaches out of the video window and grabs one of the mean comments.
 

03 Name Your Dunkin’ Donut.

In order to garner excitement for the upcoming 2nd Annual Create Dunkin’s Next Donut Contest, Studiocom created a web video leveraging footage from the bake-off event of the prior year’s contest.
 

02 McDonald’s Angus Burger Goes Up In Smoke Billboard.

If you thought that the McDonald’s Angus Burger was mouth-watering before, think again. A recent innovative advertisement by Leo Burnett in Puerto Rico had McDonald’s going up in smoke—literally—to promote their tasty burger.
 

01 Adidas Steps Into Augmented Reality Footwear.

Augmented reality has made for some uniquely enhanced objects and applications of late, from meta-iPhones to music videos to new experiments in print publishing. Enter Adidas and its take on AR technology: augmented reality footwear.

Nike worked with AKQA to create the True City iPhone App, which is free for download on iTunes starting today. The app, equipped with geo-tagging features and full social media integration, gives users insight to the best parts of six European cities–London, Berlin, Amsterdam, Milan, Paris and Barcelona–through the eyes of local tastemakers.
 

09 LEGO Click Builds On Social Media.

With its continued Cluetrain-driven brand strategy, Lego continues to expand its product offering. Potentially its most audacious offering yet, Lego Universe looks like… it looks like… well, just look. They’re building something big.
 

08 YouTube Debuts Online Movie Rentals.

Google may have reinvented advertising with its search engine, but its YouTube property just took a big step in the opposite direction with the announcement of a movie rental service that will make money without relying on advertising to foot the bill.
 

07 Adidas Travels To A Galaxy Far, Far Away.

Adidas Originals has partnered with the Star Wars franchise to produce a collection of sneakers and apparel inspired by the six part film series. From a galaxy far, far away to a street corner near you, the campaign is being launched with a Facebook related Death Star application, a series of local launch parties, and a 60 second commercial featuring Darth Vader and well known Adidas ambassadors.
 

06 Tweet Your Sweet.

Even if you don’t have a Valentine, you have to admit that the arrival of Sweethearts candies makes February bearable. And this year, the 145-year-old confection is embracing the 21st century with a brand new message: “Tweet Me.”
 

05 Fast-Forward Proof Commercials?

It’s no secret people use and love their DVRs. And, according to Grasshopper, 70 percent of TV watchers fast forward through commercials. They also claim those who do fast forward through commercial pay more attention to the center of the screen when they do so.
 

04 Bourbon Burger Joints.

Inspired by the recent highball revival, Burger King Japan is offering whiskey highballs on its menu for those lucky few over the age of 20. The drink idea came in conjunction with the chain’s new “Bourbon Burger.”
 

03 Citroën; A Green Machine.

Citroën Martinique has launched a green campaign called “For a better world!” For each sold car, Citroën Martinique will fund a local association concerned by the environmental issue. In the most important shopping centers of the island, the agency has created car spaces especially for Citroën AirDream cars…
 

02 Coke Boosts Businesses For Sustainability.

Today, the nonprofit TechnoServe, the Bill & Melinda Gates Foundation, and Coca-Cola launched a partnership enabling small fruit farmers in Uganda and Kenya to increase productivity and double their profits by 2014. The project’s mission creates new business opportunities for local farmers whose fruit will be sourced for Coca-Cola’s locally-produced fruit juices.
 

01 Gap Shapes Up For Fitness Partnership.

Timing is everything, as a wise Greek poet once said, and in few areas is that more true than pop-up retail. Case in point: Recognizing that many consumers are particularly focused on fitness at the start of a new year, Gap has transformed its rotating New York City concept store into a workout haven for a month.

Minutes after last night’s devastating earthquake in Haiti, Twitter and other social networking sites were abuzz with witness accounts, photographs and appeals for help.
 

09 Coke Machine Dispenses Collegiate Happiness.

Definition 6 put together this neat little stunt for Coca-Cola, installing a very special vending machine in a college cafeteria and filming the students who are flabbergasted by its powers.
 

08 McDonald’s Rolls The Monopoly Dice: Free Parking Promotion.

Even better than a free burger or a free coffee is free parking, and McDonald’s offered exactly that in Western Canada to promote the return of Monopoly.
 

07 Rayban’s Tattoo-vertising.

Yes, Cutwater has a new “Never Hide” video up, and unlike the last few, this one is getting the blog love. For those who haven’t been following the Never Hide clips, their previous big hit was “Sunglasses Catch,” which, at 4.5 million views, has already entered the popular-enough-for-parody zone.
 

06 Brands Hit The Streets – And Cities.

With cities across the country facing continued budget shortfalls, many have opened their minds (and communities) to branded sponsorships. Now, brands can do much more than just adopt a highway. If the price is right, they might get naming rights to streets, sidewalks, public spaces, and more.
 

05 Facebook Philanthropic Phenomena.

Suddenly everyone on Facebook was updating their statuses with colors. “Black”, “White”, and if I had been on Facebook it might have read “day-glo-green with day-glo-orange lace”. Yes, it was the bra colors that every woman from Norway to North Dakota was updating their statues with, and everyone from Mashable to the tabloid Expressen in Sweden were writing about the phenomena.
 

04 Guinness Comes To Life.